Mel Harkrader Pine, ABC, is founder and President of MHP Communications LLC, which combines public relations and internet consulting. Before the Internet Revolution, Mel wrote and edited for newspapers in Philadelphia and New York City, served as an Adjunct Professor of Journalism at New York University, and held executive positions in corporate public relations.

There’s Gold at the Patent Office

by Mel H. Pine    May 4, 2005

The search engine optimization community is prospecting for gold in two patent applications recently made public. One was filed by Google in December 2003, the other by Yahoo in March 2004....

The Golden Triangle and the Tarnished Dot

by Mel H. Pine    April 4, 2005

In early March the eye-tracking firm Eyetools announced that it had “uncovered” search’s Golden Triangle. More interesting to me was a dot, but first we’ll review the triangle....

Thinking Like a Spider Helps Search Engines Rank Your Site

by Mel H. Pine    March 1, 2005

The first rule is to write in a way that’s interesting to humans. Spiders come second. However, thinking like a spider can help you write better for humans. A spider is a great coach....