The situation you don't want to run into here is where the next click or conversion changes the entire scope of your test. For example, if you had 300 impressions and got 10 clicks for a 3% CTR and someone clicked on the next impression that would take you up to 3.7%. That's too big of a jump. Similarly, if you had 2 conversions in those 10 clicks for a 20% conversion rate and that next click didn't convert, that takes you down to 18%. Also too big of a jump.
So, this is actually a great test to decide if you have enough data. Calculate how getting a click on your next impression and a conversion on your next click affects your numbers. If there isn't a significant change, your test is over.
To summarize, if you let your ads run through all of the possible conditions that they could (weekdays, weekends, all hours of the day, all stages of the buying funnel, etc.) and you have enough data, then you are ready to analyze it.
|
Mike Fleming specializes in Analytics and Paid Search for Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. You can follow Mike on Twitter at @SEMFlem. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a girl who threw a snowball at him one day…then married him.
Mike and the team at Pole Position are available to help clients expand their online presence and grow their businesses. Contact them via their site or by phone at 866-685-3374.
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
Small business support through education, resources and community
The directory of the best small business sites and tools.
Copyright © 1998 - 2019 Search Engine Guide All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
Buy UPC Codes
Get your products listed online!