• Projecting Keyword Demand for Free
• Marketing Feedback Keeps Speeding Up
• Where Do You Set AdWords Match Types?
• Worst Example of a Company Twittering?

"Armed with this newfound support, I've updated the keyword demand estimation procedure."

Mike, with Google's information on keyword volume what's left of your estimation procedure?
It's already made readily available by Google! - You don't need to jump through all these hoops in your article.

And what did you update by the way? - it's still the same article as before?

Posted by: Ed on July 19, 2008

Sorry, if it disappointed you Ed, but I wanted to update the previous article so that people now know the easier way to get the click estimates and then can apply the procedure that we outline to estimate keyword demand across all search engines. I wasn't trying to make it sound like we invented cold fusion (or even lukewarm fusion), but just update what I talked about a few weeks ago to reflect what Google is now saying they support.

Posted by: Mike Moran on July 19, 2008

Mike...you mentioned:
--------------------------------------------------------------------------------------------------------------------------------------
So, check out the updated free guide to estimating keyword demand. Give me your feedback.
--------------------------------------------------------------------------------------------------------------------------------------

It's not updated at all, it still shows the previous information which is with Google's new keyword volume support 90% obsolete.

There is no mentioning of Google's release of keyword volume, only the old traffic estimator.

Posted by: Ed on July 19, 2008

Apologies, Ed. I see exactly what you are saying now--I think I read the announcement a bit too fast. When I used the keyword tool yesterday it didn't show me true volumes the way the screen shot shows and now it's "down for maintenance" for a few more hours. (Maybe it needed some attention.) I promise to take close look at this and see how to update the procedure when the keyword tool comes back up. Thanks for helping me on this.

Posted by: Mike Moran on July 19, 2008

Both free tools are useful. Traffic Estimator (for seeing how many clicks AdWords thinks will be generated - and at what cost). And the Keyword Tool (for seeing the estimated search volume on Google and its search network):
https://adwords.google.com/select/KeywordToolExternal

Looking at both gives some interesting information about relative conversion.

Posted by: Glenn on July 19, 2008

Thanks for the feedback, Ed. I totally missed the significance of Google's announcement (and what you meant in your first comment). I've gotten so accustomed to things being difficult that I missed completely what Google announced. I've fixed it now--thank you.

Posted by: Mike Moran on July 21, 2008

No problem Mike.
Google by the way has a 93% market share for the Netherlands:

http://www.checkit.nl/nationalesearchenginemonitor.html

You could say virtually no other search engine is being used.

Posted by: Ed on July 21, 2008

Hi Mike

Yes your input is right about Yahoo free keyword search tool -> which is now disabled!
Other tools like Word Tracker & Bruce Clay's SEO Tools set they all come with price!
Then what we have on the list of free but credible keywords search tool? can we rely on Google keyword tool?

Thanks
Nawaz
SEM Expert

Posted by: Nawaz Shahzasd on November 23, 2008

I think you can rely on Google's free tool if you only need data for Google--because that's its only source of data. If you are working in a country (such as China) where Google is not the leader, you might want to purchase a license to Trellian Keyword Discovery, but for most people, I think Google's tool works just fine.

Posted by: Mike Moran on November 24, 2008