You might recall that the Overture keyword tool was the old way to see how many searches were done in the U.S. on Yahoo! for a particular keyword. But then Yahoo! crippled that free tool, and we've been left with no way to project keyword demand, until Bill Hunt, my co-author of Search Engine Marketing, Inc. worked with his team at Global Strategies International to estimate keywords using Google's free keyword tool. The problem was that, even though Google allows you to estimate keyword demand for any country, not just the U.S. (YAY), the procedure we outlined was harder than a drunken game of Twister, with over a dozen steps to finally extract your numbers.
But we've gotten nothing but good news since that post. No sooner did the post go up did Tim Flint comment that he had found a far easier way to extract the same information from Google sans the drunken Twister procedure. After a little checking, it seems to pan out. But we still had one other worry, that this might have been a mistake on Google's part that would be retracted quickly.
But no. Not only is this no mistake, but Google subsequently confirmed that it's committed to offering what it calls keyword volume, which is extremely good news for us skinflint search marketers looking for a free tool. Armed with this newfound support, I've updated the keyword demand estimation procedure.
UPDATE on 7/21: Ed pointed out in the comments that I had updated to use the new Traffic Estimator rather than the Keyword Tool, which I have now corrected. If anyone knows a free way to get country-by-country search market shares, I'd love to add that to the procedure, too. Thanks to all for helping me to improve this procedure over the last few weeks.
So, check out the updated free guide to estimating keyword demand. Give me your feedback. Maybe you'll help us improve the procedure even more, which would make me happier than a game of drunken Twister.
Mike is an expert in search marketing, search technology, social media, publishing, text analytics, and web metrics, who regularly makes speaking appearances.
Mike's previous appearances include Text Analytics World, Rutgers Business School, SEMRush webinar, ClickZ Live.
Mike also founded and writes for Biznology, is the co-author of Outside-In Marketing (with James Mathewson) and the best-selling Search Engine Marketing, Inc. (now in its 3rd edition, and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007.
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