Google needs its own social network

• This is not a post about Google+
• How do you leverage social media for SEO?
• Ignoring social media just stopped working
• Facebook Doesn't Help Me Find Anything

well i think google want to buy facebook like that of orkut....well better google have its own social media

Interesting thought - the one thing I have learned is that its very much a case of build it and they will come - but only if its compelling enough for them to want to! Buzz hasn't been a runnaway success. No compelling reason.

Anyway thats my 2c.

Matthew

Hi,

I agree, google needs to own its social network, but I think timing is everything, Facebook is so huge, and nothing's gonna take it down, unless it is outrageously BRILLIANT. Anyway, what Facebook data are you talking about? Facebook's known to give away its users' info. LOL

Hi Bryan,

I am in no way saying that Google will dethrone Facebook. But Google's situation is actually similar to where Microsoft was on search. Microsoft needed a search engine and they have, through hard work and a few bold moves, built Bing into a credible #2 to Google. Google doesn't need to dethrone Facebook. It just needs something credible.

It seems to me that Google would have no chance at ever breaking into what FB has, however, I think they are also up to something which involves the ability to call each other through a network. FB need to create the feature where you can just call someone direct through FB. Google is set for that. FB could partner with Skype to make that happen fast. They have enough money to just do it on their own though.

They have broken into all their markets by giving something of value. To break FB strangle hold Ggl will have to go a step further.

What I see as a possible game changer that also has a USP (a unique selling point) if Google Boosted Buzz and gave a membership page that is already monetized for Adsense, that the member gets, not only a payment for the clicks on their page but also a share of overall profits from the site volumes, then they might be on to a winner.

Peoplestring is going part of the way and have recently gone public due to the massively increased value.

Ggl has the basics in place already so would not take much and what an incentive, to share in Ggl's wealth.

Very interesting idea, Chuck. You're right that Google has lots of money (and they also have lots of data) that gives them the power to elbow their way into conversations that others could not.

And i bet that SEO consultant also believes Google never follows a 'no follow' tag too haha. Google is integrating social inputs into the algo. Im not a scientest with raw data and a giant control study, but I have lead a social R&D team at an exclusive SEO agency. Just the links that social naturally aggregates vs a site that doesnt use any form of social is a clear connection. Let alone the input that google files away on those 'no follow' crawls from a twitter or a digg.