Some people readily accept that it isn't that easy. If it were easy, they wouldn't need to ask.
In fact many folks ask a longer question. "How do I break into SEO, because I don't have..."
The truth is that almost no one breaks into SEO with both a marketing and a technical background. So, no matter who you are, you probably don't have all the skills required to optimize for organic search.
But as SEO grows, you don't really need all those skills anymore. There are plenty of jobs out there for folks who are specialists. They don't know everything about SEO--they just know enough SEO, that when coupled with other skills make them employable.
That's why when people ask me the magic question, I always ask them a question back. What do you already know?
People are always struck by this question because they don't expect the magic formula to have anything to do with them. But it does:
You probably get the idea.
SEO is no longer some kind of monolithic profession. where you must know every part of it to get a job. If you have any skills that border on organic search marketing, adding SEO skills to that mix make you far more employable. And that is always the right way to break into SEO, by building on what you already know.
Originally published in Biznology
Mike is an expert in search marketing, search technology, social media, publishing, Web personalization, and Web metrics, who regularly makes speaking appearances.
Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference.
Mike also founded and writes for the Biznology newsletter and blog, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007.
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