OK, OK, maybe it stopped working a while ago. Maybe you thought it stopped working when Google debuted Universal Search. Or maybe you thought it stopped working when Bing hooked up with Facebook. But if you were hanging on and saying, "Google doesn't personalize THAT many results," then this wakeup call is for you. If you think nothing matters until Google does it, well, Google did it. Those social results that hung around at the bottom of the page that most people didn't look at? Google is now saying that what your friends think will change the ranking of organic search. Game on.
Why is Google doing this? As with most big changes, there isn't just one reason:
Image via CrunchBase
If you've been sitting on the sidelines thinking that you could ignore social until it goes away, you're running the risk that Google will ignore you until you go away.
Mike is an expert in search marketing, search technology, social media, publishing, text analytics, and web metrics, who regularly makes speaking appearances.
Mike's previous appearances include Text Analytics World, Rutgers Business School, SEMRush webinar, ClickZ Live.
Mike also founded and writes for Biznology, is the co-author of Outside-In Marketing (with James Mathewson) and the best-selling Search Engine Marketing, Inc. (now in its 3rd edition, and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007.
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