Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned that their SEO knowledge is becoming outdated and that their search rankings will be the next thing to drop. I got a Facebook message from someone in just such a predicament and I decided to share my answer to him with you all.
Quick question. I hope you can help me. With so much change from Google in the recent months and weekly algorithm changes I am sure to come... and so much info in the blogosphere... I am wondering... what is the best way to keep up with it all? I have both your SEO books... first and second editions. If I stayed focused with all that you teach in the books and not pay attention to all the info out there... will I still be OK and ranking organically? Thanks Mike!
Well, Larry, no one can guarantee that you'll be OK no matter what you do. But I am sure that you do not need to keep up with every algorithm change to succeed in organic search marketing.
There are some people who can follow every twist and turn of Google's algorithm (and Bing's too, for that matter), but if that describes you, then why are you reading my blog? No, my readers need advice that won't change next week, which is what I give you.
The basics of search marketing don't change:
Originally Posted on Biznology Blog
Mike is an expert in search marketing, search technology, social media, publishing, Web personalization, and Web metrics, who regularly makes speaking appearances.
Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference.
Mike also founded and writes for the Biznology newsletter and blog, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007.
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