Yes, you really can learn SEO from your spouse. If you're married, you know something about SEO that you might not be putting to use. Think about how you landed your mate. When you do, you'll be learning something about how to do search marketing the right way.
The other day, I wrote a newsletter entitled, "Search Marketing Is Like Dating," where I explained how what you know about dating gives you the right attitude for search marketing. Some folks commented that it's more like marriage than dating and asked me to expand the analogy, so here ya go.
The mistake people make is to treat SEO as though it's all about getting the first date, by doing anything to attract Google. Instead, you need to think about a relationship, just as you did to win your spouse's heart. So, rather than chasing popular keywords and algorithm changes, think about the steps you took to find your mate:
Stop thinking about search as a first date--it's a long-term relationship with Google and the other search engines. Even more important, it's a relationship with the searchers who become your customers. Don't look for flashy tactics that get you a first look. Instead, concentrate on what will work in the long run. That's what will make SEO something that drives business instead of just temporary attention.
Mike is an expert in search marketing, search technology, social media, publishing, text analytics, and web metrics, who regularly makes speaking appearances.
Mike's previous appearances include Text Analytics World, Rutgers Business School, SEMRush webinar, ClickZ Live.
Mike also founded and writes for Biznology, is the co-author of Outside-In Marketing (with James Mathewson) and the best-selling Search Engine Marketing, Inc. (now in its 3rd edition, and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007.
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