This is not a post about Google+

• Google needs its own social network
• How do you leverage social media for SEO?
• Ignoring social media just stopped working
• "I don't have time for Facebook and Twitter"

"Google has enough money to wage this battle for a very long time."

You make a very good point. Personally, I don't think Google+ will be a strong competitor for Facebook, but Google has the cash and the manpower to keep at it for as long as they want. If they want to fight for social dominance, that's their prerogative.

It's always a changing landscape on the web, so the future could be a different winner, but it's hands down Facebook right now I they aren't going to go the way of Myspace.

"they aren't going to go the way of Myspace"

That is what Myspace thought. People are fickle and really don't have allegiance to anything. So a better "mouse trap" can turn competitors into "MySpace"

Competition is good it keeps the in players on their toes. As long as they don't rest on their laurels and continue to listen they probably won't go the way of Myspace.

cd :O)

If only all it took were cash. The missing ingredient with Google's social media excursions is soul. They have no passion for it. It's just a function of business for them.

So, I will be very surprised if they succeed one day.

You could be right, Jay, but what do you make of YouTube? It is clearly on of the top five most successful social media sites, so how do we score Google on that one? Do we say that they proved that they can succeed with only cash because they bought it? Or do we say that they have some of that soul because they have grown it so many times since they bought it?

Either way, it is hard to say that Google did not succeed with it. And I think they will keep trying for more successes. Many companies would be thrilled to have the kind of success that YouTube is, but Google is not satisfied, so stay tuned.

Google will surely win something in social media, users r getting onto social media to impove their google rankings, if googles own social media has an influence on the search results, every business will get on it.

I tend to agree with Lauren, Google will ultimately win! More and more people(especially seos) are using social media to rank on Google and Google is (understandably) capitalizing on it!

You bring up some great points in your article. Google is already at the top and I don't see them going anywhere anytime soon. I agree with the comments above which suggest that it might someday die out like myspace etc but for now they seem to be pretty strong. Money always helps too obviously.

Sort of off topic too but anybody remember altavista? haha

I believe that the real issue here is not whether the new google+ will be a big success or not. In my opinion the real issue is whether Google is going to give google+ a big place in their search engine algorithm.

Hi everybody!
I agree with Joe. Google+ won't beat Facebook, but it is not supposed to! Google will achieve its goals by algorithm changes which will promote Google+ use. If this is not satisfactory enough, with its resources, as Mike mentioned, Google can anyway buy itself satisfactory presence in the social media.