Mobile Marketing

Todd Bailey

Google Maps Faces a Formidable New Competitor in OpenStreetMap

Google Maps Faces a Formidable New Competitor Yesterday afternoon, Apple announced at the Worldwide Developers Conference (WWDC) that the company will soon be releasing a map application to compete with Google Maps. While Apple's separation from Google Maps isn't a surprising move for a company known for its vertical integration strategies, the new competitor may make a significant impact on Google in the months ahead. ...

Todd Bailey

Microsoft and Nokia Hang SmartPhones Lower than Apple's

What brands are producing great fruits of labor regarding the smartphone market?  As digital technology ushers users into the future, what mobile phones will they be bringing along?  The New York Times reports Microsoft and Nokia hope lower prices and a robust assortment of sales networks prompt consumers to pick lower-hanging, discounted fruit....

Mike Moran

What's the most important mobile marketing tactic?

Perhaps this doesn't sound like a headline that belongs in Search Engine Guide, but trust me, it is. I was at the Brandhackers Meetup Monday night in New York City on a panel focusing on what marketers need to know about mobile marketing. But what struck me is how much the audience needed to hear the most important idea about mobile marketing, which is that you don't do it in isolation. Your mobile marketing must be integrated with everything else you do for maximum effect, and I shared my opinion on what for most companies is the most effective mobile...

Sage Lewis

Best Buy, Orwell and Minority Report

Is the new Best Buy app fun or creepy?...

Mike Moran

Search marketing gets specific

Remember when everyone wanted the #1 position for one-word searches? Time was that more than half of searches were only one word, but searchers have grown a lot more sophisticated since then. One-word searches rarely found what searchers were looking for, and comprise far less of the mix nowadays. It's just one way that search marketing is getting more specific....

Sage Lewis

How to Create a Text Marketing Campaign

American Express OPEN Forum has a good article on how to create a solid text marketing campaign. This gives you some good, concrete tips on how to get started....