Perhaps this doesn't sound like a headline that belongs in Search Engine Guide, but trust me, it is. I was at the Brandhackers Meetup Monday night in New York City on a panel focusing on what marketers need to know about mobile marketing. But what struck me is how much the audience needed to hear the most important idea about mobile marketing, which is that you don't do it in isolation. Your mobile marketing must be integrated with everything else you do for maximum effect, and I shared my opinion on what for most companies is the most effective mobile...
Remember when everyone wanted the #1 position for one-word searches? Time was that more than half of searches were only one word, but searchers have grown a lot more sophisticated since then. One-word searches rarely found what searchers were looking for, and comprise far less of the mix nowadays. It's just one way that search marketing is getting more specific....
American Express OPEN Forum has a good article on how to create a solid text marketing campaign. This gives you some good, concrete tips on how to get started....
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