Boris Mordkovich is Co-Founder and Director of Operations at MordComm, Inc., a company dedicated to developing services to help entrepreneurs establish and promote their internet presence. MordComm, Inc.'s divisions include the popular and informative portal, PayPerClickUniverse (http://www.PayPerClickUniverse.com) and AdWatcher (www.AdWatcher.com), the online advertising management and tracking tool. Boris is also a co-author of the "Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines" - one of the first-ever books covering the Pay Per Click industry (http://www.PPCbook.info).

What's The Deal With "Other" PPC Search Engines?

by Boris Mordkovich    March 10, 2005

There is a lot of controversy going on regarding the actual conversions that 2nd tier search engines bring. However, you might wind up paying the same or even less per sale, as the bids are significantly lower on the 2nd Tier engine where it took 200 clicks to make 1 sale....

How Click Fraud Affects Pay Per Click Advertisers

by Boris Mordkovich    February 28, 2005

Depending on how much you spend on PPC advertising, you may or may not feel the results of click fraud. In some competitive industries, clicks reach a cost of $5 and more....