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SUB-CATEGORIES:   Book Reviews (30)   White Papers (1) LINKS: Yahoo Search Marketing Handbook Date: 2006-05-12  Source: Search Engine Guide Mona Elesseil has recently authored the Yahoo Search Marketing Handbook, a 102-page manual that starts with the basics, outlines potential pitfalls and gradually guides the reader towards establishing and maintaining winning YSM PPC campaigns. [Recommend Article] [Open In New Window] New Search Marketing Journal to Launch Date: 2005-05-25  Source: Search Engine Guide The publishing house responsible for LinuxWorld Magazine and .NET Developer's Journal has announced plans to introduce a search marketing journal later this year. [Recommend Article] [Open In New Window] The Road-Map for Search Marketing Success Date: 2005-04-29  Source: Search Engine Guide The "Search Engine Marketing Kit" allows you to learn best-practice strategies to maximize traffic, discover keyword strategies you won't find anywhere else, and find out the best ways to optimize pages and build links. [Recommend Article] [Open In New Window] On Search, the Series  pop Date: 2004-04-14  Source: ClickZ An eminently readable series of essays explaining the whys and wherefores of search. [Recommend Article] [Open In New Window] VeriTest Reports: Inktomi  pop Date: 2003-03-03  Source: VeriTest Inktomi Corp.: Web Search Relevance Test [Recommend Article] [Open In New Window]