- Yahoo Search Marketing Handbook
Date: 2006-05-12 Source: Search Engine Guide
Mona Elesseil has recently authored the Yahoo Search Marketing Handbook, a 102-page manual that starts with the basics, outlines potential pitfalls and gradually guides the reader towards establishing and maintaining winning YSM PPC campaigns.
[Open In New Window] - The Road-Map for Search Marketing Success
Date: 2005-04-29 Source: Search Engine Guide
The "Search Engine Marketing Kit" allows you to learn best-practice strategies to maximize traffic, discover keyword strategies you won't find anywhere else, and find out the best ways to optimize pages and build links.
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