NYTimes.com purchase of About.com –it’s all about the people
Date: 2005-02-18 Source: Charlene Li's Blog
I expect that NYTimes.com, Boston.com, and About.com will tie together their use of Tacoda’s behavioral profiling (both are already clients of Tacoda), thus allowing them even greater ability to track specific profiles across the sites. So if a user visiting auto pages on About.com later visits NYTimes.com to read international news, NYTimes.com will still be able to provide an advertiser like Ford access to a car enthusiast. [Recommend Article] [Open In New Window]
NY Times Company Buys About.com
Date: 2005-02-17 Source: ClickZ
The purchase adds an alternative content model to the New York Times Company's online news properties, NYTimes.com and Boston.com. In a statement, the company said it was motivated by About's profitability and growth, and said the purchase would diversify the company's online advertising base. About.com will operate as a separate business division. [Recommend Article] [Open In New Window]
About.com on The Block
Date: 2005-02-08 Source: InternetNews.com
About.com was founded in 1997 as The Mining Company on the original Yahoo model of a human-edited Web directory. About.com took the human bit a bit further, by installing "Guides" who were subject experts as hosts of approximately 700 different topic areas. It was renamed in 1999, and acquired by Primedia, a publisher of niche interest magazines, in 2000. [Recommend Article] [Open In New Window]
Primedia puts About.com up for sale
Date: 2005-02-08 Source: News.com
Primedia, the publishing company owned by Kohlberg Kravis Roberts, has put the Web site About.com on the block, and five companies plan to bid on it, according to executives close to the auction. [Recommend Article] [Open In New Window]
A Redesign's Afoot for About.com
Date: 2004-02-05 Source: InternetNews.com
Portal site About.com will undergo a complete site redesign and editorial re-packaging in the first half of 2004, according to its parent company, Primedia. [Recommend Article] [Open In New Window]
Primedia names new head of About.com division
Date: 2003-12-08 Source: Forbes
Horan previously was president and CEO of DevX.Com Inc., an Internet media company where he worked for three years. He spent 10 years at International Data, where he worked with advertisers and served as publisher of Computerworld. [Recommend Article] [Open In New Window]
Sales Bummer at Primedia
Date: 2003-10-31 Source: New York Post
According to executives at the company, Internet directory About.com may also be put on the block. Primedia bought About.com in 2000 for about $500 million in stock, but the unit is only now beginning to show its value, according to these executives. [Recommend Article] [Open In New Window]
The Search Goes On (and on) for a New Primedia Chief
Date: 2003-09-22 Source: The New York Times
There are also indications that the company may be considering a deal with Google, the online search firm, involving About.com and Sprinks, its advertising service that sells sponsored links. According to an executive close to the situation, after Yahoo bought Overture, a similar ad listing service, Google became interested in buying a similar capacity. [Recommend Article] [Open In New Window]
Sprinks to sign MSNBC.com
Date: 2003-07-06 Source: CBS.MarketWatch.com
Sprinks, an online advertising specialist, is set to announce on Monday that it's the exclusive provider of content advertising for one of the leading news sites, MSNBC.com. [Recommend Article] [Open In New Window]
About.com Adopts Blog Technology for all 450 Guide Sites
Date: 2003-07-02 Source: Search Engine Journal
About.com has announced that they have changed their entire site of guide driven informational sites into, well, the world's largest BLOG! About.com is now using blog technology to keep their information updated and fresh. They have moved all 450 home pages to a blog format. [Recommend Article] [Open In New Window]
Sprinks strikes AOL link deal
Date: 2003-06-02 Source: CBS.MarketWatch.com
New York-based Sprinks, part of Primedia, said Monday that it signed a deal with AOL Time Warner to bring sponsored "contextual" links to Netscape, CompuServe and AOL Instant Messenger Service. The deal will allow Sprinks' advertising network to bid for placement on editorial pages and newsletters. [Recommend Article] [Open In New Window]
BURST! Media Signs Sprinks
Date: 2003-04-10 Source: MediaPost
Within a week of signing a deal with Google, the ad network inked an agreement with Sprinks for target sponsored links to run across a broad swath of the Burst ad network. [Recommend Article] [Open In New Window]
Refuge For About.gone Guides
Date: 2001-10-10 Source: Search Engine Watch
A new grassroots effort is helping former About.com Guides re-establish their sites and providing a clearinghouse of information to help users find their favorite ex-Guides. [Recommend Article] [Open In New Window]
About Face at About.com
Date: 2001-10-02 Source: Search Engine Watch
About.com slashes staff and axes more than 300 topic 'Guide' sites from its service, with significant implications for webmasters and searchers alike. [Recommend Article] [Open In New Window]
Primedia to Purchase About
Date: 2000-10-30 Source: InternetNews.com
Offline magazine publisher Primedia said it will buy About, Inc. in a $690 million all-stock deal, forming what the companies say will be one of the largest on- and offline media companies and touting its combined opportunities for marketers. [Recommend Article] [Open In New Window]
About.com Launches U.K. Site
Date: 2000-07-18 Source: InternetNews.com
Vertical sites portal operator About, Inc. announced Tuesday the launch of About UK, a new site that features online guides specific to the United Kingdom. [Recommend Article] [Open In New Window]
About About and Internet Marketing
Date: 2000-06-22 Source: Search Engine Guide
It's become vogue to drop the dot com from the names of Internet companies due to the dot-com backlash, but does it make sense from a marketing perspective? [Recommend Article] [Open In New Window]
About.com Acquires Direct Marketer
Date: 2000-03-28 Source: InternetNews.com
About.com, best known for its network of vertical content sites, added direct marketing to its lines of business this week, acquiring direct e-mail marketer Sombasa Media in an all-stock deal valued at $35 million. [Recommend Article] [Open In New Window]
About.com No Longer Poster Child For Yahoo Abuse
Date: 2000-03-07 Source: Search Engine Watch
Overall, I got the impression that Kurnit was in some type of time warp. If anything, Yahoo seems to have done a lot to promote and benefit About.com, even despite a prominent banner campaign that mocked them. That's not just being fair; it's more than fair. [Recommend Article] [Open In New Window]
About.com Upset over Lack of Yahoo! Listings
Date: 2000-03-01 Source: InternetNews.com
The playing field for Internet content is not level, according to About.com Inc., as long as megaportal Yahoo! Inc. is able to prevent it and other content sites from being listed within its search results. Scott Kurnit, About.com's chief executive officer, publicly criticized Yahoo! this week for not giving his network enough links in its directory. [Recommend Article] [Open In New Window]
