- Google Scoops Up Applied Semantics
Date: 2003-04-23 Source: InternetNews.com
Applied makes software applications for the online advertising, domain name and enterprise information management markets. Google said it would use Applied's technology to improve the relevance of ads served in its content-targeted advertising programs, such as its Sponsored Links Program. [Recommend Article] [Open In New Window] - Google snaps up Applied Semantics
Date: 2003-04-23 Source: News.com
Applied draws about a half billion unique impressions a month across its domain-name network, with a click- through rate of 50 percent on many of the listings. The company collects fees on the commercial links and splits the money among itself, the registrar and the commercial ad network. [Recommend Article] [Open In New Window] - Inside the Soul of the Web
Date: 2003-04-17 Source: Wired
24 hours watching the world look for answers at Google. "Yeah, well, I can see how the system responds. And if it doesn't give the right information, I'll find better sites and attach them for future queries." [Recommend Article] [Open In New Window] - Google's Brave New World
Date: 2003-04-15 Source: E-Commerce Times
In a sense, Google is already a portal because a huge number of people use it as their browser home page. But the company would have to do a lot more to unify its search pages with its news and shopping search pages to really qualify as a portal destination. [Recommend Article] [Open In New Window] |