Google Buys Applied Semantics
Date: 2003-04-23 Source: SearchDay
Google has acquired Applied Semantics, a move that gives the company new traffic for its paid listings, new strengths in the contextual advertising space, and also potentially hurts major competitor Overture. [Recommend Article] [Open In New Window]
Google Scoops Up Applied Semantics
Date: 2003-04-23 Source: InternetNews.com
Applied makes software applications for the online advertising, domain name and enterprise information management markets. Google said it would use Applied's technology to improve the relevance of ads served in its content-targeted advertising programs, such as its Sponsored Links Program. [Recommend Article] [Open In New Window]
Google snaps up Applied Semantics
Date: 2003-04-23 Source: News.com
Applied draws about a half billion unique impressions a month across its domain-name network, with a click- through rate of 50 percent on many of the listings. The company collects fees on the commercial links and splits the money among itself, the registrar and the commercial ad network. [Recommend Article] [Open In New Window]
About Google's Eric Schmidt
Date: 2003-04-22 Source: AlwaysOn
Google, Silicon Valley's hottest private company, is different -- and successful. Eric Schmidt, the company's CEO, tells why, in his opinion, this is the case. [Recommend Article] [Open In New Window]
Inside the Soul of the Web
Date: 2003-04-17 Source: Wired
24 hours watching the world look for answers at Google. "Yeah, well, I can see how the system responds. And if it doesn't give the right information, I'll find better sites and attach them for future queries." [Recommend Article] [Open In New Window]
China Web alliance takes on Google
Date: 2003-04-16 Source: News.com
Sina.com, one of the mainland's most popular Web sites, has joined about 200 Internet portals in a government- backed search engine alliance that challenges global giants such as Google. [Recommend Article] [Open In New Window]
Google losing lustre
Date: 2003-04-16 Source: canada.com
"Google is a tool, not a public utility and not a monopoly. If you don't like it, don't use it. Actually, even if you do like it, check results elsewhere." [Recommend Article] [Open In New Window]
Google founder wanted phones banned from HQ
Date: 2003-04-15 Source: The Register
As with so many adoring mainstream articles it avoids the tough questions ... But for this glimpse into the Google founders nerdvania, this Teletubby, primary-color world, we send thanks to the Times - we are truly grateful. [Recommend Article] [Open In New Window]
Google's Brave New World
Date: 2003-04-15 Source: E-Commerce Times
In a sense, Google is already a portal because a huge number of people use it as their browser home page. But the company would have to do a lot more to unify its search pages with its news and shopping search pages to really qualify as a portal destination. [Recommend Article] [Open In New Window]
Everything You Wanted to Know about Black Holes
Date: 2003-04-14 Source: Traffick
I'd expect Google to make quiet, restrained efforts to paper over these embarrassing stats by expanding the content targeting program to places where higher CTR's may be expected, such as, perhaps, email newsletters. [Recommend Article] [Open In New Window]
In Searching the Web, Google Finds Riches
Date: 2003-04-13 Source: The New York Times
...its executives have privately told the board that revenue will soar from less than $300 million in 2002 to $750 million or more this year, with gross profit margins of 30 percent... [Recommend Article] [Open In New Window]
Eniro and Google Sign Co-operative Agreement
Date: 2003-03-31 Source: eniro
Eniro's general search solutions will be based on Google's search technology, web indexing and image search. Eniro is the leading company regarding directional services online in Northern Europe, with more than 600 million searches annually. [Recommend Article] [Open In New Window]
