Google to Give New Advertisers Jumpstart
Date: 2004-05-17 Source: ClickZ
Marketers participating in the new offering, called Jumpstart, have Google "specialists" assigned to write ads, choose relevant keywords, and set cost-per-click amounts -- within a specified budget -- designed to maximize ad exposure. [Recommend Article] [Open In New Window]
Just How Different Is Google?
Date: 2004-05-17 Source: BusinessWeek
Google may want to imagine itself as some kind of revolutionary managerial entity, but it seems to be more a modern-day money machine. Nothing wrong with that, so long as people understand what they are getting -- and what they're not getting. [Recommend Article] [Open In New Window]
Google Tests Image Ads, Re-launches Groups
Date: 2004-05-13 Source: ClickZ
Search giant Google is testing a program in which advertisers can run conventional ads, such as skyscrapers and banners, as contextual ads on publishers' sites in its network. The new ad types represent a significant departure from Google's previous text-only offerings. [Recommend Article] [Open In New Window]
Google to sell banner ads
Date: 2004-05-13 Source: News.com
Search giant Google plans for the first time to sell ads that include images, a surprise reversal for a company that has won regard for its pioneering use of text-only marketing pitches and for keeping its home page religiously free of banner advertising. [Recommend Article] [Open In New Window]
Google. Banners. In the Same Sentence.
Date: 2004-05-13 Source: Traffick
Bottom line: this is a step forward for Google's revenue picture and an addition of much-needed choice for publishers. It's a huge threat to some of the online ad brokers who currently trade in rich media. [Recommend Article] [Open In New Window]
Google Launches Official Google Blog, Not Blog Search
Date: 2004-05-11 Source: SearchDay
Google has launched its own official blog, promising much insight about the company though not yet delivering much. The company also says it has no news about long-discussed plans to offer blog or web feed searching at Google. [Recommend Article] [Open In New Window]
Google Starts Blogging
Date: 2004-05-11 Source: ClickZ
Search giant Google has launched a business blog to communicate with the public about "new technology, hot issues, and the wide world of search." [Recommend Article] [Open In New Window]
Google preps new tool to juice revenue
Date: 2004-05-10 Source: News.com
The technology aims to enable Google to examine the Web sites of large advertisers and to develop automated lists of keyword combinations that are likely to turn up in search queries, the sources said. If successful, the system will match more searches to advertisements, and thus boost revenue. [Recommend Article] [Open In New Window]
Time Warner Takes Google Stake
Date: 2004-05-07 Source: TheStreet.com
Time Warner's stake in Google, which one analyst calculated to be 3% of Google's outstanding shares, could be worth at least a half a billion dollars to Time Warner -- a nice bit of news for a company whose online operations have been the source of much financial and legal pain in recent years. [Recommend Article] [Open In New Window]
For hire: Google chairman
Date: 2004-05-06 Source: News.com
Google Chief Executive Eric Schmidt has relinquished his role as company chairman of the board, according to the search engine leader's filing for an initial public offering last week. [Recommend Article] [Open In New Window]
German Firm Vows to take Google to Court
Date: 2004-05-06 Source: ClickZ
German meta search company metaspinner media accused Google of failing to comply with a preliminary injunction issued in Hamburg district court, as the search giant's trademark-related legal woes continue. [Recommend Article] [Open In New Window]
Google Porn Filter Still Making Mistakes
Date: 2004-05-06 Source: Search Engine Report
News.com has a good report on how porn filtering at Google still has serious problems in blocking innocent material by mistake, despite much publicized criticisms last year. [Recommend Article] [Open In New Window]
Google stock auction: Setting up an IPO revolution or disaster?
Date: 2004-05-06 Source: SiliconValley.com
While an egalitarian auction may sound like a refreshing change after years of shady brokerage dealings, the approach could backfire if Google can't meet the intense demand or the bidding pushes the IPO price so high that the shares are perched to topple once they begin trading. [Recommend Article] [Open In New Window]
