- Google Extends AdWords Program
Date: 2005-04-25 Source: Search Engine Guide
Google announced earlier today that they would begin beta testing a radical change in services to their popular auction-style keyword-based advertising program.
[Open In New Window] - Google Targets Cell Phone Users
Date: 2005-04-12 Source: Search Engine Guide
Mountain View, California based Google announced a new search tool aimed at mobile phone users earlier today. Services are currently limited to users in the United States and Canada.
[Open In New Window] - Google's X files vanish
Date: 2005-03-16 Source: News.com
Google's latest technology experiment paid tribute to Apple Computer, but the Mac OS X-themed version of the search king's Web site was taken down a day after its debut.
[Open In New Window] - Competition Comes to the Ad Market
Date: 2005-03-14 Source: techcentralstation.com
The arrival of Yahoo -- and possibly Microsoft -- in the adwords market will be good for publishers and advertisers simply by expanding the range of choices and by fostering innovation through competitive pressures.
[Open In New Window] - What Traffic Google Giveth, AutoLink Taketh
Date: 2005-03-09 Source: iMedia Connection
While some argue that AutoLink is a boon for users, many, myself included, feel it represents a significant overreaching threat to online advertisers. It’s just plain wrong. Google is altering publishers’ content without asking for permission.
[Open In New Window] - Google Maps Local Search Game
Date: 2005-03-04 Source: InternetNews.com
Google jockeyed for position in the local search game this week when it announced the official release of Google Maps, an enhancement to Google Local.
[Open In New Window] - Google's secret of success? Dealing with failure
Date: 2005-03-03 Source: News.com
On Wednesday, Urs Hoelzle, a vice president of engineering and of operations at the search giant, shed some light on how Google's data centers operate. Many people consider the company's operations expertise more valuable than the actual search algorithms that launched the enterprise.
[Open In New Window] - Google Maps Offers New Take on Local Search Mapping
Date: 2005-03-01 Source: Search Engine Guide
The new Google Map program also ties in with Google's local search capabilities. Once you've entered an address or location and generated a map, you can type in a keyword to search for a business and Google will automatically mark the location of any results right on the existing map. A list of displayed businesses and their phone numbers shows up to the right of the map, providing links to further information about the results.
[Open In New Window] - Opt-Out Needed For Google Toolbar's AutoLink
Date: 2005-02-25 Source: Search Engine Watch
...just weeks ago, Google acknowledged that publishers should have MORE ability to control their links through the introduction of the nofollow link attribute. It's disconcerting to say the least to then have the same company assume a right to add links to publisher pages without permission.
[Open In New Window] - Google book plan sparks French war of words
Date: 2005-02-21 Source: News.com
France's national library has raised a "war cry" over plans by Google to put books from some of the world's great libraries on the Internet and wants to ensure the project does not lead a domination of American ideas.
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