- Local Search: Advantage, Google
Date: 2005-02-03 Source: Traffick
Starting today, Google has begun making all Google Search users aware of the Google Local offering by putting a link to it on the Google Search homepage, with a red "new" notation. This will lead, in my view, to rapid user uptake of local search; perhaps more rapid than many of us expected. [Recommend Article] [Open In New Window] - Google Hits New High
Date: 2005-02-02 Source: Wired
Shares in Google surged to a new high as the online search engine leader continues to confound the skeptics who thought the company would sputter after striking it rich in a closely watched IPO last summer. [Recommend Article] [Open In New Window] - Google Fans Target Keyword 'Upside'
Date: 2005-02-01 Source: TheStreet.com
With the Internet search engine phenomenon preparing to release fourth-quarter results after the market closes Tuesday, there's confidence among sell-side analysts that Google will surpass consensus estimates, as Yahoo! did last month. [Recommend Article] [Open In New Window] - Google sees profits surge
Date: 2005-02-01 Source: news.com
Google reported on Tuesday that its fourth-quarter earnings rose 101 percent year over year, exceeding analyst expectations, as revenue from advertising soared. ... Net earnings for the quarter ended Dec. 31 were $204 million, or 71 cents per share, on revenue of $1.03 billion. ... For the full year, Google reported revenue of $3.19 billion. That compares with revenue of $1.47 billion in 2003. [Recommend Article] [Open In New Window] - Google Trounces Estimates
Date: 2005-02-01 Source: InternetNews.com
Net revenue — or revenue before traffic acquisition costs — was $654 million, well above $589 million analyst estimates and up 30% sequentially. Net income was $204 million, up 655% year-over-year. [Recommend Article] [Open In New Window] - Google's AdWords gets API beta
Date: 2005-01-28 Source: News.com
Google said the API will allow advertisers to more closely tailor ad content to reflect specific needs. The API, for example, will let advertisers create customized reporting tools that offer more detail on how successful their ads have been. [Recommend Article] [Open In New Window] - SEMs Welcome Google to API Club
Date: 2005-01-28 Source: ClickZ
Google suggests the tools could be used to generate automatic reports on keywords, ad text and URLs. An advertiser could, for example, set up rules to outbid a competitor by a set amount whenever the advertiser is outbid on a keyword. While this is possible without using an API, it would be prohibitive for larger advertisers who manage hundreds or thousands of keywords. AdWords data could also be integrated with other software, such as that controlling inventory or financial management, allowing a retailer, for example, to automatically deploy ads aimed at selling excess stock. [Recommend Article] [Open In New Window] - Sponsored Links Extend Their Reach
Date: 2005-01-27 Source: eWeek
Faced with advertisers who want to place more ads and publishers who seek more revenue, sponsored-link providers such as Google Inc. and Kanoodle.com Inc. are trying out approaches ranging from putting sponsored links in e-mail newsletters and syndication feeds to letting users choose the ads they read. [Recommend Article] [Open In New Window] - 'Plan 9' from Google
Date: 2005-01-26 Source: CBS.MarketWatch.com
What's to stop them at the operating system level? What about a Googlebox? An actual machine. Since all the X86 computers are essentially generic machines made in China, why wouldn't Google leverage its brand name and roll out the Google X1 -- the "computer for the X-Generation!" It could probably get an Apple-like premium for such a machine and load it up with proprietary software too. [Recommend Article] [Open In New Window] - Goodger Goes to Google
Date: 2005-01-25 Source: InternetNews.com
Ben Goodger, who has been serving as the lead engineer of the open source Web browser Firefox, is no longer employed by the Mozilla Foundation. This week, he announced that Google has retained his paycheck and services. [Recommend Article] [Open In New Window] |