LINKS: | - Kanoodle Targets Local Content Pages
Date: 2005-03-07 Source: ClickZ
The new product, called LocalTarget, will let advertisers target ads to local markets, thereby letting them craft unique creative and specialized landing pages for those audiences.
[Open In New Window] - Kanoodle Gets New CEO
Date: 2005-01-25 Source: ClickZ
Kanoodle promoted President Lance Podell to CEO, as founder and former chief executive Kent Keating becomes chairman. Podell takes the reins immediately and will be based in the company's New York offices.
[Open In New Window] - Kanoodle 'Ads' Bloggers
Date: 2004-11-09 Source: InternetNews.com
Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content, the companies said on Tuesday.
[Open In New Window] - Kanoodle to Target Sponsored Links Behaviorally
Date: 2004-05-24 Source: ClickZ
Search and sponsored links player Kanoodle will license technology and audience data from 24/7 Real Media to launch a behaviorally targeted ad network. Called BehaviorTarget, Kanoodle's new offering marks the first time behavioral targeting technology will be used in a sponsored links environment, though at least one competitor is developing such a network.
[Open In New Window] - Kanoodle Launches new Contextual Ad Features
Date: 2004-03-25 Source: About Web Search
The new system is designed to help determine the rankings of Kanoodle's contextual ads as they display on partner Web sites. The new system is setup to determine rankings based on a combination of an advertiser's cost per click and the ratio of clicks to views that a listing generates.
[Open In New Window] - Kanoodle Uses Click Rate for Ranking Content Listings
Date: 2004-03-24 Source: DMNews.com
Called ClickFactor, the ranking tool takes into account both the amount an advertiser bid for the listing and its click-through rate to determine the most relevant listing. A listing's ClickFactor is a score of 1 to 100 of how that listing performs relative to listings in the same category.
[Open In New Window] - Kanoodle.com Battling Google for Contextual Ads
Date: 2004-03-15 Source: eWeek
In the second quarter of this year, Kanoodle.com plans to offer an automated version of ContextTarget to Web publishers, not unlike Google's AdSense program that puts its AdWords sponsored links alongside Web content, Josephson said.
[Open In New Window] - Kanoodle Debuts Set-And-Forget Search Terms
Date: 2003-12-19 Source: InternetNews.com
With AutoScheduler, advertisers can set search terms to automatically go live or dead at specific times, with no need for manual adjustment. Businesses that don't ship internationally, for example, could choose to turn off their search terms between midnight and 5 a.m., when customers are unlikely to shop online.
[Open In New Window] - Former Sprinks execs set up shop
Date: 2003-12-17 Source: CBS.MarketWatch.com
Three former Sprinks executives are starting a new content-management division within Kanoodle, a privately held paid-search advertising company. An announcement is expected Thursday morning. Separately, Kanoodle is expected to announce a round of venture funding from Insight Venture Capital.
[Open In New Window] - Kanoodle Nets Sprinks Team, Hopes To Emerge From Obscurity
Date: 2003-12-17 Source: MediaDailyNews
Kanoodle.com founder and Chief Executive Officer Kent Keating refers to his company as "kind of the biggest search engine you've never heard of." But with today's news that the company has secured an additional round of financing and hired a trio of top execs from online ad innovator Sprinks, Kanoodle may not languish in supposed obscurity much longer.
[Open In New Window] - Kanoodle Appoints Chief Information Officer
Date: 2003-11-21 Source: Web Host Industry Review
Kanoodle.com, a pay-per-click search engine, said this week that it has named Dave Casion to the position of chief information officer. The New York-based company said the newly created position is designed to respond to the company's recent growth, which has been positive for 16 consecutive quarters.
[Open In New Window] - Interview with Kanoodle
Date: 2003-05-13 Source: SageRock.com
Some of the information may sound familiar, like Kanoodle’s main differentiator from the larger PPC’s being customer service, but the engine has a unique take on plenty of other aspects in the industry.
[Open In New Window] - Lagarde Partners With Kanoodle.com
Date: 2003-05-02 Source: Web Host Industry Review
Lagarde, an e-business solutions provider and Kanoodle.com yesterday announced a partnership that will provide customers of Lagarde’s StoreFront e- commerce product with tools to increase Web site traffic and sales through a strategic advertising arrangement.
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