- Microsoft’s Mistakes Proving Costly
Date: 2006-03-31 Source: Search Engine Guide
Over the past few years Microsoft has gotten slower. Key product releases have been delayed, upper-management has been reshuffled several times in two years, defining initiatives such as the .net strategy have been virtually abandoned and worst of all, Microsoft has lived in reaction mode for the better part of the 2Ks. [Recommend Article] [Open In New Window] - A Battle Plan for MSN Search
Date: 2005-05-12 Source: Search Engine Guide
What we really want is a better way to search. Something that gets us just the destination and information we want, quickly, seamlessly and, while you’re at it, it wouldn’t hurt to wow us with some new innovation as well.
[Recommend Article] [Open In New Window] - MSN Shows Off New PPC Ad Platform
Date: 2005-03-16 Source: ClickZ
The platform promises in-depth analytics and audience intelligence, including geographic location, gender, age group, lifestyle segment and time of day. Advertisers will be able to access this information before placing their ad, so they will know what to expect before launching their campaign. [Recommend Article] [Open In New Window] - MSN to challenge Google, Yahoo ads
Date: 2005-03-15 Source: News.com
The software company has long sold "featured" listings in its search results, but has defaulted to partners including Yahoo-owned Overture Services to supply the lion's share of its search-related ads. Late Wednesday, the company is expected to unveil details of a plan to sell its own keyword-search ads, in a first step to owning a commercial search network to rival those of Google and Yahoo. [Recommend Article] [Open In New Window] - Newsbot Revamped
Date: 2005-03-07 Source: msnsearch's WebLog
As you may know, many news sites publish wire service stories, like those from The Associated Press. Since the same story is republished on multiple sites the reader does not gain by having these presented repeatedly. Newsbot now groups these together with a single summary and allows the reader to select the site where they want to read the full version. [Recommend Article] [Open In New Window] - The Search Wars=The New Browser Wars
Date: 2005-02-07 Source: Microsoft Monitor
One MSN Search benefit is placement as Internet Explorer's default search engine. I would consider any dip in IE browser market share as a threat to MSN Search--and one Microsoft shouldn't ignore. Placement in other browsers helps drive search traffic and paid search revenue elsewhere. Not necessarily to Google anymore, either. For starters, I reckon AOL and Yahoo! won't sit on the slidelines for long. [Recommend Article] [Open In New Window] - Microsoft Goes Live With Search
Date: 2005-02-01 Source: InternetNews.com
MSN Search, developed using a new algorithm with five billion indexed entries in its database, features a number of categories to help users target their searches. Web, news, images, music, images and desktop categories return specific types of results to make it easier to find specific information. [Recommend Article] [Open In New Window] - Microsoft Releases the New MSN Search Engine
Date: 2005-02-01 Source: Search Engine Guide
Building off of the natural language focus of competitor Ask Jeeves, the Microsoft search engine looks to answer natural language queries by delivering results from MSN Encarta, its online encyclopedia. Type in a query like "Who is Tom Hanks" and you will receive a brief biography with links to related media, related articles and Encarta answers alongside the traditional search results. [Recommend Article] [Open In New Window] - MSN Takes On Google With New Ad Campaign
Date: 2005-02-01 Source: Online Media Daily
The ad campaign aims to reach 90 percent of U.S. households 40 times in the next eight weeks, said Chris Cocks, MSN's director of global campaigns. "This will be our biggest campaign since the introduction of the MSN Butterfly in 2000," Cocks said. The initiative will hit 25 markets in 10 languages concurrently. [Recommend Article] [Open In New Window] |