- Microsoft’s Mistakes Proving Costly
Date: 2006-03-31 Source: Search Engine Guide
Over the past few years Microsoft has gotten slower. Key product releases have been delayed, upper-management has been reshuffled several times in two years, defining initiatives such as the .net strategy have been virtually abandoned and worst of all, Microsoft has lived in reaction mode for the better part of the 2Ks.
[Open In New Window] - MSN Launches Local Search
Date: 2005-06-21 Source: Search Engine guide
MSN pushed into the local search market yesterday with a beta version of its new local search engine. While the new feature is a start, it still leaves a lot to be desired.
[Open In New Window] - A Battle Plan for MSN Search
Date: 2005-05-12 Source: Search Engine Guide
What we really want is a better way to search. Something that gets us just the destination and information we want, quickly, seamlessly and, while you’re at it, it wouldn’t hurt to wow us with some new innovation as well.
[Open In New Window] - MSN's New Beta Shopping Search Engine
Date: 2005-03-18 Source: Search Engine Guide
MSN is quietly beta testing a new shopping search engine which some say will rival Froogle, Google's shopping search engine. Apparently the new beta site rolled out about a month ago.
[Open In New Window] - MSN's New Beta Shopping Search Engine
Date: 2005-03-18 Source: Search Engine Guide
MSN is quietly beta testing a new shopping search engine which some say will rival Froogle, Google's shopping search engine. Apparently the new beta site rolled out about a month ago.
[Open In New Window] - MSN Introduces New adCenter Paid Search Solution
Date: 2005-03-16 Source: Search Engine Guide
One of the potentially unique aspects of Microsoft's paid search program is its ability to offer more specific targeting of the ads. Through the use of IP data and its own database of personal user information, Microsoft could take keyword based advertising to the next level.
[Open In New Window] - MSN Shows Off New PPC Ad Platform
Date: 2005-03-16 Source: ClickZ
The platform promises in-depth analytics and audience intelligence, including geographic location, gender, age group, lifestyle segment and time of day. Advertisers will be able to access this information before placing their ad, so they will know what to expect before launching their campaign.
[Open In New Window] - MSN to challenge Google, Yahoo ads
Date: 2005-03-15 Source: News.com
The software company has long sold "featured" listings in its search results, but has defaulted to partners including Yahoo-owned Overture Services to supply the lion's share of its search-related ads. Late Wednesday, the company is expected to unveil details of a plan to sell its own keyword-search ads, in a first step to owning a commercial search network to rival those of Google and Yahoo.
[Open In New Window] - Newsbot Revamped
Date: 2005-03-07 Source: msnsearch's WebLog
As you may know, many news sites publish wire service stories, like those from The Associated Press. Since the same story is republished on multiple sites the reader does not gain by having these presented repeatedly. Newsbot now groups these together with a single summary and allows the reader to select the site where they want to read the full version.
[Open In New Window] - Image Search for New MSN Search Engine to be Provided by Picsearch
Date: 2005-02-23 Source: Search Engine Guide
An agreement was reached yesterday between MSN and Picsearch that would see the integration of Picsearch technology into the image search portion of the new MSN search engine. The move marks yet another step toward full competition with Google and Yahoo's expansive slew of search tools.
[Open In New Window] - The Search Wars=The New Browser Wars
Date: 2005-02-07 Source: Microsoft Monitor
One MSN Search benefit is placement as Internet Explorer's default search engine. I would consider any dip in IE browser market share as a threat to MSN Search--and one Microsoft shouldn't ignore. Placement in other browsers helps drive search traffic and paid search revenue elsewhere. Not necessarily to Google anymore, either. For starters, I reckon AOL and Yahoo! won't sit on the slidelines for long.
[Open In New Window] - Microsoft Goes Live With Search
Date: 2005-02-01 Source: InternetNews.com
MSN Search, developed using a new algorithm with five billion indexed entries in its database, features a number of categories to help users target their searches. Web, news, images, music, images and desktop categories return specific types of results to make it easier to find specific information.
[Open In New Window] - Microsoft kicks off search effort
Date: 2005-02-01 Source: News.com
Microsoft on Monday replaced Yahoo's search technology with its own homespun software and will kick off a huge advertising campaign to supplant Google in consumers' hearts.
[Open In New Window] - Microsoft Releases the New MSN Search Engine
Date: 2005-02-01 Source: Search Engine Guide
Building off of the natural language focus of competitor Ask Jeeves, the Microsoft search engine looks to answer natural language queries by delivering results from MSN Encarta, its online encyclopedia. Type in a query like "Who is Tom Hanks" and you will receive a brief biography with links to related media, related articles and Encarta answers alongside the traditional search results.
[Open In New Window] - Microsoft's Search Is Over
Date: 2005-02-01 Source: Wired
After admitting that it initially missed the boat by not producing its own search technology, Microsoft has worked feverishly to produce a proprietary search engine to compete with Google and others.
[Open In New Window] - MSN Launching New Search Tuesday
Date: 2005-02-01 Source: InternetNews.com
Microsoft's MSN is set to flip the switch Tuesday on new home-grown search technology, making it live on the main site, sources familiar with the details told internetnews.com.
[Open In New Window] - MSN Takes On Google With New Ad Campaign
Date: 2005-02-01 Source: Online Media Daily
The ad campaign aims to reach 90 percent of U.S. households 40 times in the next eight weeks, said Chris Cocks, MSN's director of global campaigns. "This will be our biggest campaign since the introduction of the MSN Butterfly in 2000," Cocks said. The initiative will hit 25 markets in 10 languages concurrently.
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