LINKS: | - Searching your thoughts - Mooter CEO Liesl Capper
Date: 2004-11-17 Source: Red Herring
Ms. Capper’s background is in psychology, rather than tech, and the difference gives her venture an edge. Mooter’s personalized search results are based on “algorithmic search technology” that uses human sciences to predict what a searcher wants to see.
[Open In New Window] - The search merchants
Date: 2004-06-25 Source: The Age
Now, Mooter and Sensis are joining in - little Aussie battlers donning khaki in a bid to slay Google, Yahoo and Microsoft - the Goliaths of internet search.
[Open In New Window] - New engine takes human approach
Date: 2003-12-19 Source: The Advertiser
Mooter chief executive Liesl Capper says the company aims to take market share away from American giants, such as Google, and eventually dominate Australia's search market.
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