Overture Settles Trademark Dispute With Geico
Date: 2004-12-01 Source: MediaDailyNews
Paid listings provider Overture on Friday quietly settled a trademark infringement lawsuit brought by insurance company Geico. The details of the settlement are confidential, but will not require Overture to change any of its business practices, said an Overture spokeswoman. [Recommend Article] [Open In New Window]
Overture tests RSS ads
Date: 2004-11-17 Source: News.com
Overture Services is experimenting with a new form of online advertisements that are paired with news feeds shuttled across the Web. [Recommend Article] [Open In New Window]
Do you know about Overture’s Auto Settlement Policy?
Date: 2004-10-07 Source: SageRock.com
"Overage charges," as they are being called, are accrued when an advertiser’s fixed budget runs out, but Overture still takes anywhere from a few minutes to a few hours to pull the listings off its site and partner sites. Any charges that happen during that mysterious timeframe are now your responsibility, regardless of your fixed budget. [Recommend Article] [Open In New Window]
Eh-Per-Click
Date: 2004-09-20 Source: Traffick
There's enough money in the game that the two major PPC players can afford to plunge into new markets with both feet. With search advertising now representing 40% of online advertising spending, it's time to go big (and go abroad), or go home. Wherever "home" is. [Recommend Article] [Open In New Window]
Overture Shifting To Default Broad Match
Date: 2004-09-02 Source: SearchDay
Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. [Recommend Article] [Open In New Window]
Overture tool broadens ad analysis
Date: 2004-07-28 Source: News.com
The new software lets advertisers automate keyword bidding based on response metrics and find out which keywords or campaigns are underperforming, Overture said Tuesday. Marketers can also create watch lists of keywords and run campaigns during specific times of day. [Recommend Article] [Open In New Window]
Making the right overtures
Date: 2004-05-18 Source: smh.com.au
Two of the nation's biggest web publishers - Ninemsn and Fairfax's f2 Network - have signed up with Yahoo! subsidiary, Overture, in an agreement which bumps aside deals the two publishers had with search competitors LookSmart and Google. [Recommend Article] [Open In New Window]
Overture wins big-fish partners
Date: 2004-04-05 Source: News.com
Yahoo subsidiary Overture Services has signed licensing deals with the online legs of CNN, ESPN and The Wall Street Journal, adding fuel to its rivalry with search leader Google. [Recommend Article] [Open In New Window]
Overture launches into Australian market
Date: 2004-02-19 Source: Computerworld
Online marketing services firm Overture has officially launched in Australia to grow the business and provide a local point of contact for existing customers, according to Overture Australia's managing director Mel Bohse. [Recommend Article] [Open In New Window]
Yahoo's Overture Extends United Online Pact
Date: 2003-11-20 Source: TheStreet.com
Under the agreement, users of United Online's NetZero, Juno and BlueLight Internet services can do keyword searches in the search box located on the NetZero, Juno and BlueLight Internet start pages. Yahoo! will also provide United Online with its own algorithmic Web search results. [Recommend Article] [Open In New Window]
