- NBC, Overture to sign search deal
Date: 2003-11-10 Source: News.com
The television network is expected to announce a two-year partnership with Overture for sponsored search, adding its name to the growing list of Web publishers that are lacing query results with ads.
[Open In New Window] - TV Network Gets Search Happy
Date: 2003-11-10 Source: InternetNews.com
NBC has partnered with Overture Services to add paid listings to its sites, as the television player overhauls its search function to highlight its own content and commerce offerings.
[Open In New Window] - Study: Overture Better Than Google
Date: 2003-10-30 Source: InternetNews.com
Yahoo! powerhouse outperforms the household-name search engine in paid listings, according to a new Jupiter Research study, but Google is as good as it needs to be -- for now.
[Open In New Window] - Microsoft Extends Overture Deal
Date: 2003-10-17 Source: TheStreet.com
The companies said Friday that the agreement will provide Overture search results to U.S. and U.K. users of MSN Search. The extension runs through June 2005.
[Open In New Window] - Overture's Wins
Date: 2003-09-22 Source: Traffick
It seems that Overture has ousted Google as the provider of pay-per-click results for Sympatico, Canada's biggest portal & ISP. As part of the deal, Sympatico is also dropping Google for algorithmic search because Overture was able to offer them this as well -- remember, they acquired FAST Search's web search index as well as AltaVista.
[Open In New Window] - Homestore taps Overture for ads
Date: 2003-09-10 Source: CBS.MarketWatch.com
In a bid to make use of its massive audience seeking real estate-related information, Homestore.com signed a deal with Overture to be the exclusive provider of paid-search listings, excluding real estate, across Homestore's Web sites, including Realtor.com and HomeBuilder. Additionally, Homestore will use Overture's new content match listings to be placed on relevant pages.
[Open In New Window] - Overture continues push into Europe
Date: 2003-09-10 Source: InfoWorld
Overture, which is in the process of being acquired by Web titan Yahoo Inc., launched in the Netherlands on Tuesday. It was the company's fifth European launch after setting up shop in the U.K. in 2000, France and Germany in 2002, and Italy earlier this year.
[Open In New Window] - Overture tests local service
Date: 2003-09-09 Source: News.com
The Web search company experiments with a service that lets people type in a keyword along with city, state, street address or ZIP code to find businesses in their neighborhoods.
[Open In New Window] - Yahoo's Overture tests 'geo-targeting'
Date: 2003-09-05 Source: CBS.MarketWatch.com
The new local search is known among some in the advertising industry as geo-targeting. It's a way for national advertisers to finesse their ads for a particular region, or city, or, at some point, a particular neighborhood, like the Upper East Side in Manhattan or the Marina in San Francisco.
[Open In New Window] - The Role of Content-Based Advertising
Date: 2003-08-25 Source: E-Commerce Times
Content-based advertising will play a role in the future but will not dominate. Overture vice president Paul Volen said he expects Content Match will bring in $2 billion in 2008 -- but the company's paid search business will bring in four times that amount.
[Open In New Window] - Overture Research Launches Web Site
Date: 2003-08-19 Source: ResourceShelf
The team at Overture Research have launched a new site with background on research projects, publications/tech reports, links to news articles of interest to members of Overture Research, staff bios, and other odds and ends that search geeks might want to review.
[Open In New Window] - Quigo Signs Deal With Overture
Date: 2003-08-13 Source: MediaPost
In what company officials call "a real alternative to Google's AdSense," Quigo Technologies Inc. yesterday announced the launch of AdSonar, a contextual advertising solution with Overture as its premier partner.
[Open In New Window] - Overture Chief Sees Clear Sailing Ahead
Date: 2003-08-04 Source: TheStreet.com
Affiliation, along with competition from Google, the benefits of the Yahoo! deal, and new efforts in context-based and locally targeted advertising were among the topics that Meisel covered in a conversation with TheStreet.com.
[Open In New Window] - Overture to upgrade analytics software
Date: 2003-08-01 Source: News.com
Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including Google.
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