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SUB-CATEGORIES:   Related Forum Threads (4) LINKS:  Pages: [<<] 1 2 3 4 5 6 [>>] Overture extends HP deal Date: 2003-07-17  Source: News.com Overture Services on Thursday said it extended its marketing agreement to tie its commercial Web search results to Hewlett-Packard computers for another year. [Recommend Article] [Open In New Window] Overture proves search skeptics wrong Date: 2003-07-14  Source: News.com When Internet entrepreneur Bill Gross first launched paid search engine Overture Services in 1998, he was greeted with dozens of questions, most of them hinting at whether he had lost his mind. [Recommend Article] [Open In New Window] Overture wins Freeserve UK Web- search contract Date: 2003-07-09  Source: ZDNet UK Overture Services won the Web search business of UK Internet service provider Freeserve, supplanting Google in its flagship service and laying out new terrain for a fight. [Recommend Article] [Open In New Window] Overture Extends MSN Deal Abroad Date: 2003-07-07  Source: InternetNews.com The new agreement extends Overture's listings deal on browser search in six countries, and adds MSN Web search in Italy. [Recommend Article] [Open In New Window] Overture's Content Match Takes On Google's Contextual Ads Date: 2003-07-02  Source: The Search Engine Report Overture finally unveiled its contextual ads program, called Content Match, officially this week. The program places Overture's paid listings on web pages, rather than within search results. [Recommend Article] [Open In New Window] Overture Racing to Keep Pace With Google Date: 2003-07-01  Source: TheStreet.com The company, which estimates that the paid-search industry will grow from a $3 billion market in 2003 to an $8 billion market in 2008, suggests the nascent contextual advertising market could amount to $2 billion in additional annual industry revenue in five years. [Recommend Article] [Open In New Window] Overture Releases Contextual Ad Product Date: 2003-06-30  Source: InternetNews.com Content Match will open another front in the paid search company's ongoing war with Google. [Recommend Article] [Open In New Window] Overture unveils new ad service Date: 2003-06-30  Source: News.com The commercial Web search company introduces a contextual advertising service aimed at broadening its ad network--and taking on rival Google in new territory. [Recommend Article] [Open In New Window] Overture Content Match: Incremental Change at Best Date: 2003-06-25  Source: Traffick We know that many advertisers want more traffic from their existing accounts, but the focus on this sideline seems exaggerated of late. My hypothesis is that these dueling announcements are more for the benefit of distribution partners or potential partners (especially the big portals) than they are for the benefit of advertisers. [Recommend Article] [Open In New Window] Company Profile: Overture Date: 2003-05-21  Source: MediaPost Despite its early success, paid searches have had some difficulty gaining the attention of the traditional advertising community, in part because they are such a different type of campaign. [Recommend Article] [Open In New Window] Overture Beats Google with Superior Results, Listing Control and Service Date: 2003-05-20  Source: Overture One thousand clicks from Overture generate almost double the average revenue as 1,000 clicks from Google's product. - comScore Media Solutions, Sept. 2002 survey of more than 5,000 e-commerce domains. [Recommend Article] [Open In New Window] Overture Ignites on Buyout Rumor Date: 2003-05-16  Source: TheStreet.com The latest rumor has Yahoo! buying Overture for half a share plus $11, or about $24.70. Yahoo! was recently down 12 cents at $27.39. Representatives from both Overture and Yahoo! said it was their companies' policy not to comment on market speculation and rumors. [Recommend Article] [Open In New Window] Overture plays on in push for Web search success Date: 2003-05-12  Source: ZDNet UK The Web search company is 'playing offence' in its battle to win the lucrative paid search market from rivals such as Google. [Recommend Article] [Open In New Window] Overture Readies New Search Products Date: 2003-05-09  Source: InternetNews.com Overture Services said it would release its paid inclusion and contextual marketing offerings in the next three months, as it tries to expand and diversify its product line. [Recommend Article] [Open In New Window] On tap at Overture's analyst day Date: 2003-05-08  Source: CBS.MarketWatch.com Key points of interest will be Overture's paid-inclusion offering. Overture is expected to give analysts an update on just when it plans to have a product to sell to its 80,000 advertisers. [Recommend Article] [Open In New Window] Overture sued over Fast acquisition Date: 2003-05-08  Source: News.com Overture said MRT Micro ASA filed suit April 10 seeking all of the proceeds from the $70 million deal, as well as preliminary and permanent injunctions blocking the sale of Fast's search assets. [Recommend Article] [Open In New Window] Overture to trim staff, integrate units Date: 2003-05-08  Source: News.com The Internet advertising provider says it will cut about 10 percent of its work force and repeated its forecast that 2004 earnings would double from the current year. [Recommend Article] [Open In New Window] Is Google's ASI Deal a Threat to Overture? Date: 2003-04-27  Source: SearchDay Google's announcement last week that it was buying Applied Semantics (ASI) sent shockwaves through the financial community, causing internet analysts from Credit Suisse First Boston, Smith Barney and USB Piper Jaffray to lower their ratings on Overture. [Recommend Article] [Open In New Window] Overture Gets Squeezed Date: 2003-04-24  Source: InternetNews.com Overture had long signaled that this year would be a transitional year, in which the company re-ordered its business to match up against Google, reduce dependence on its two biggest portal partners, and find increased revenue opportunities from search. [Recommend Article] [Open In New Window] Overture Sees Lower Earnings Date: 2003-04-23  Source: InternetNews.com The paid search company drastically lowers its earnings outlook for the year due to its recent spending spree. [Recommend Article] [Open In New Window] Overture Closes FAST Deal Date: 2003-04-22  Source: InternetNews.com Overture said it will use AlltheWeb.com, FAST's search technology showcase Web site, to test and experiment new approaches in search as it continues to battle with Google and others in the increasingly competitive search sector. [Recommend Article] [Open In New Window] Overture Makes Official S. Korea Debut Date: 2003-04-22  Source: InternetNews.com Overture Services officially opened the doors to its South Korean office on Tuesday, having already sewn up 92 percent of the market. [Recommend Article] [Open In New Window] Overture Fleshes Out International Plans Date: 2003-04-14  Source: InternetNews.com Overture Services gave new details on its ambitious international expansion plans on Monday, as the company seeks to steal a march on Google in the nascent paid search market abroad. [Recommend Article] [Open In New Window] Overture joins scumware company Date: 2003-04-11  Source: Pandia The Overture pay-per-click text ad company has signed an agreement with "scumware" deliverer Gator. Kalena Jordan of High Search Engine Ranking and other search engine optimization providers are mighty upset about Overture's move. [Recommend Article] [Open In New Window] Overture signs deal with Gator Date: 2003-04-04  Source: News.com Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner Web sites. [Recommend Article] [Open In New Window]   Pages: [<<] 1 2 3 4 5 6 [>>]