- Overture extends HP deal
Date: 2003-07-17 Source: News.com
Overture Services on Thursday said it extended its marketing agreement to tie its commercial Web search results to Hewlett-Packard computers for another year.
[Open In New Window] - Overture proves search skeptics wrong
Date: 2003-07-14 Source: News.com
When Internet entrepreneur Bill Gross first launched paid search engine Overture Services in 1998, he was greeted with dozens of questions, most of them hinting at whether he had lost his mind.
[Open In New Window] - Overture Racing to Keep Pace With Google
Date: 2003-07-01 Source: TheStreet.com
The company, which estimates that the paid-search industry will grow from a $3 billion market in 2003 to an $8 billion market in 2008, suggests the nascent contextual advertising market could amount to $2 billion in additional annual industry revenue in five years.
[Open In New Window] - Overture unveils new ad service
Date: 2003-06-30 Source: News.com
The commercial Web search company introduces a contextual advertising service aimed at broadening its ad network--and taking on rival Google in new territory.
[Open In New Window] - Overture Content Match: Incremental Change at Best
Date: 2003-06-25 Source: Traffick
We know that many advertisers want more traffic from their existing accounts, but the focus on this sideline seems exaggerated of late. My hypothesis is that these dueling announcements are more for the benefit of distribution partners or potential partners (especially the big portals) than they are for the benefit of advertisers.
[Open In New Window] - Company Profile: Overture
Date: 2003-05-21 Source: MediaPost
Despite its early success, paid searches have had some difficulty gaining the attention of the traditional advertising community, in part because they are such a different type of campaign.
[Open In New Window] - Overture Ignites on Buyout Rumor
Date: 2003-05-16 Source: TheStreet.com
The latest rumor has Yahoo! buying Overture for half a share plus $11, or about $24.70. Yahoo! was recently down 12 cents at $27.39. Representatives from both Overture and Yahoo! said it was their companies' policy not to comment on market speculation and rumors.
[Open In New Window] - Overture Readies New Search Products
Date: 2003-05-09 Source: InternetNews.com
Overture Services said it would release its paid inclusion and contextual marketing offerings in the next three months, as it tries to expand and diversify its product line.
[Open In New Window] - On tap at Overture's analyst day
Date: 2003-05-08 Source: CBS.MarketWatch.com
Key points of interest will be Overture's paid-inclusion offering. Overture is expected to give analysts an update on just when it plans to have a product to sell to its 80,000 advertisers.
[Open In New Window] - Overture sued over Fast acquisition
Date: 2003-05-08 Source: News.com
Overture said MRT Micro ASA filed suit April 10 seeking all of the proceeds from the $70 million deal, as well as preliminary and permanent injunctions blocking the sale of Fast's search assets.
[Open In New Window] - Is Google's ASI Deal a Threat to Overture?
Date: 2003-04-27 Source: SearchDay
Google's announcement last week that it was buying Applied Semantics (ASI) sent shockwaves through the financial community, causing internet analysts from Credit Suisse First Boston, Smith Barney and USB Piper Jaffray to lower their ratings on Overture.
[Open In New Window] - Overture Gets Squeezed
Date: 2003-04-24 Source: InternetNews.com
Overture had long signaled that this year would be a transitional year, in which the company re-ordered its business to match up against Google, reduce dependence on its two biggest portal partners, and find increased revenue opportunities from search.
[Open In New Window] - Overture Closes FAST Deal
Date: 2003-04-22 Source: InternetNews.com
Overture said it will use AlltheWeb.com, FAST's search technology showcase Web site, to test and experiment new approaches in search as it continues to battle with Google and others in the increasingly competitive search sector.
[Open In New Window] - Overture joins scumware company
Date: 2003-04-11 Source: Pandia
The Overture pay-per-click text ad company has signed an agreement with "scumware" deliverer Gator. Kalena Jordan of High Search Engine Ranking and other search engine optimization providers are mighty upset about Overture's move.
[Open In New Window] - Overture signs deal with Gator
Date: 2003-04-04 Source: News.com
Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner Web sites.
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