GoTo Redevelops, Reaches Out
Date: 2000-09-04 Source: Search Engine Watch
In addition to rolling out major changes to its site, GoTo has also been establishing new deals to distribute its results through other sites. The moves are designed to take GoTo from being only a paid placement search engine to a source of paid listings that powers other search engines. [Recommend Article] [Open In New Window]
GoTo Revamping Customer Service After Dispute
Date: 1999-01-05 Source: Search Engine Watch
Now when advertisers sign up, GoTo is disclosing that it may be related to other advertisers through a common investor, such as idealab. It is also reassuring them that these related companies are given no preference within the service over other advertisers. [Recommend Article] [Open In New Window]
GoTo Going Strong
Date: 1998-07-01 Source: Search Engine Watch
The service announced that more than 1,000 sites are now paying for prominent placement at the top of its search results, and that it has begun serving a million page views a day, thanks to a new publicity campaign. [Recommend Article] [Open In New Window]
Gross Idea
Date: 1998-05-01 Source: Red Herring
Idealab's Bill Gross is resurrecting 'pay per placement' on his new search engine. We were perplexed. It all sounded very familiar. Hadn't Open Text tried something very like GoTo? [Recommend Article] [Open In New Window]
