Yahoo searches for the public eye
Date: 2003-05-19 Source: News.com
Yahoo on Monday began blanketing billboards, radio and TV in major U.S. cities to promote its newly updated Web search technology, a move aimed at recapturing ground lost to rival Google and attracting new visitors. [Recommend Article] [Open In New Window]
Yahoo! Kicks Off Wide-Ranging Search Campaign
Date: 2003-05-19 Source: InternetNews.com
Yahoo! launched a multi-media ad campaign Monday to tout its newly redesigned search function, tapping everything from television to an Internet- connected billboard to get its message across. [Recommend Article] [Open In New Window]
Knock, Knock - Yahooligans! There
Date: 2003-05-16 Source: eMarketer
How does Yahooligans! work with advertisers, and what are children doing on the site? eMarketer called up Yahooligans! Senior Producer Jason Hovey with a pop quiz. [Recommend Article] [Open In New Window]
Small businesses to get more from Yahoo in Q3
Date: 2003-05-09 Source: Network World
The as-yet unnamed product, which merges Yahoo's Web hosting and store products in a major new release, will allow customers to build their e-commerce sites not only with the Yahoo Pagebuilder templates as in the past, but also with Microsoft's FrontPage tool. [Recommend Article] [Open In New Window]
A discussion about Yahoo!
Date: 2003-05-05 Source: PromotionData.com
Since Yahoo recently borrowed $750 million it isn’t out of the realm of possibility that Yahoo! could snap up Overture for a song and still have money left over to buy dinner after the deal. [Recommend Article] [Open In New Window]
Yahoo-Overture? Not at this Price
Date: 2003-05-03 Source: Traffick
Since they first bubbled up amongst the eternally hopeful and terminally biased cheerleaders for Overture's stock on the Yahoo! Finance discussion boards, I've felt that the speculation about Yahoo acquiring Overture is, well, dumb. [Recommend Article] [Open In New Window]
Sweet Semel of success
Date: 2003-04-29 Source: News.com
When Terry Semel became Yahoo's CEO two years ago, many people wondered why a former Hollywood studio head would join a crumbling business in the suburban sprawl of Sunnyvale, Calif. [Recommend Article] [Open In New Window]
Yahoo! Platinum Hits The Ice
Date: 2003-04-29 Source: InternetNews.com
Yahoo! Tuesday added more content to its Platinum pay for service offering, an incremental move that raises questions about the future of Internet subscription services and broadband. [Recommend Article] [Open In New Window]
Yahoo! to Buy Overture
Date: 2003-04-17 Source: About Web Search
The announcement, made early this morning, is already sending send shockwaves through the SEO industry as Web site owners and marketers alike rush to SEO discussion forums to discuss the impact the move may have on their ability to market their sites. [Recommend Article] [Open In New Window]
Yahoo! Has a Branding! Problem!
Date: 2003-04-16 Source: MediaPost
While Yahoo! succeeded in turning lemons into lemonade, taking unsold inventory and using it to support in-house businesses to help monetize their traffic, the ads they run to do this are quite terrible. [Recommend Article] [Open In New Window]
Yahoo scores deal with NHL
Date: 2003-04-11 Source: News.com
Yahoo confirmed Friday that it has begun offering streaming video highlights of National Hockey League playoff games as part of its Yahoo Platinum service, making the NHL the latest major sports league to join Yahoo as a content partner. [Recommend Article] [Open In New Window]
You Do Yahoo!
Date: 2003-04-10 Source: Fool.com
Yahoo! has finally come of age, having traded its frothy days of chasing down eyeballs for the fiscally prudent practice of attracting paying brain cells. [Recommend Article] [Open In New Window]
Yahoo beats expectations, raises outlook
Date: 2003-04-09 Source: News.com
One sore spot in the revenue from fees was Yahoo's enterprise services business, which reported a loss of $6 million to $7 million in revenue due to the de-emphasis of its event-based Webcasting service and the sale of other businesses. [Recommend Article] [Open In New Window]
Yahoo! Yearns to Recapture Users' Hearts
Date: 2003-04-09 Source: TheStreet.com
Yahoo!, the pioneering directory for navigating the World Wide Web, took out a full-page ad on Monday in The Wall Street Journal to let people know it's a good place to search the Web. [Recommend Article] [Open In New Window]
Yahoo kicked in the Googles
Date: 2003-04-07 Source: the inquirer
The basic idea behind the move is to keep the end user on the Yahoo site looking at its adverts rather than clicking on a link that means going off and looking at someone else's. [Recommend Article] [Open In New Window]
Overture Jumps as Yahoo! Grabs Cash
Date: 2003-04-04 Source: TheStreet.com
Is Yahoo! making an overture for Overture Services? That's the burning question Friday morning, following Yahoo!'s late-night announcement Thursday that it had priced $750 million in convertible bonds. [Recommend Article] [Open In New Window]
