The Power of "Other"
Date: 2006-05-26 Source: Search Engine Guide
Many SEO's have offered suggestions on how to best capture "Long Tail" traffic (such as this one). If such explanations make your head spin, I would suggest that you just focus on integrating as many keywords as possible into your website that you discovered in your keyword research. [Recommend Article] [Open In New Window]
Lack of Content on Home Page
Date: 2006-04-21 Source: Search Engine Guide
You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links. [Recommend Article] [Open In New Window]
Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks
Date: 2006-04-04 Source: Search Engine Guide
A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it's a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She's been an active proponent since the late nineties [Recommend Article] [Open In New Window]
The Best Place to Put SEO Copy on Your Web Page
Date: 2006-03-24 Source:
t seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. [Recommend Article] [Open In New Window]
Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2
Date: 2006-03-17 Source: Search Engine Guide
In Part 1 of this series, you were introduced to Provider Watch, a company whose site copy was a bit confusing. While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the copy lacked a push toward action on the visitor's part. [Recommend Article] [Open In New Window]
To Market to Market: Why Content is King
Date: 2006-03-14 Source: Search Engine Guide
Your website's content is a microcosm of all things marketing. Your content should be the heart and soul of your web-based business unit, even if that unit is part of a larger offline framework. [Recommend Article] [Open In New Window]
Writing to a Certain Keyword Density
Date: 2006-03-09 Source: Search Engine Guide
Write great, professional marketing copy while keeping your keyword phrases in mind. If they stick out like a sore thumb, all you've done is written spammy, keyword-stuffed content, and who wants their company associated with that? [Recommend Article] [Open In New Window]
Your FAQ Page - A Sales Tool? You Bet!
Date: 2006-02-22 Source: Search Engine Guide
By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales! [Recommend Article] [Open In New Window]
Target your Ad Copy for Better Results
Date: 2006-02-10 Source: Search Engine Guide
n search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it will cost less and increase your conversion rate. [Recommend Article] [Open In New Window]
What SEO Copywriting Is... and Isn't
Date: 2005-12-6 Source: Search Engine Guide
SEO copywriting is not the process of writing exclusively for the search engines. It is the process of writing copy to appeal to your visitors, while including elements to help the search engines and your visitors understand what the page is all about.
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Common Sense Algorithm Chasing
Date: 2005-11-29 Source: Search Engine Guide
The best SEOs are those that utilize what I will call common-sense algorithm chasing. They have a thorough knowledge of SEO that will make sense to the visitor as well as knowing and understanding where search engine algorithms are and where they are headed as well. [Recommend Article] [Open In New Window]
Keyword Research and Analysis
Date: 2005-10-28 Source: Search Engine Guide
The keyword phrase—the term that a searcher types into the search engine when they're searching — can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
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Latent Semantic Indexing (LSI): What it is, how it works and what it means
Date: 2005-10-20 Source: Search Engine Guide
Latent Semantic Indexing (LSI) is a highly beneficial technique for search engines to use for improving recall, precision, and ranking. It can gauge very accurately which documents in a corpus are really relevant to a search phrase even if that search phrase does not appear in a document. [Recommend Article] [Open In New Window]
Keyword Strategies – The Long Tail
Date: 2005-08-16 Source: Search Engine Guide
In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month, and chances are, they will add up to more total visitors than the top terms.
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Lucrative Keyword Series: Research Step Two
Date: 2005-07-25 Source: Search Engine guide
In last week's article I explored the first of four steps in using keyword research tools to come up with your list of lucrative keywords. This week, I'll be exploring the second of four steps in using those tools to come up with your list.
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Lucrative Keyword Series: Research Step One
Date: 2005-07-19 Source: Search Engine Guide
This week, I'll be exploring the first of four steps in using those tools to come up with your list. But first, here's an overview of the three steps to putting together a lucrative keyword list.
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Lucrative Keyword Series: The Tools
Date: 2005-07-11 Source: Search Engine Guide
This week, I'll be exploring some of the tools that can help you find lucrative keywords. Unlike past articles, you'll want to have another browser window open while reading this one.
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