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Home : Search Engine Marketing : Copywriting and Keywords

 

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  • The Power of "Other"
    Date: 2006-05-26  Source: Search Engine Guide
    Many SEO's have offered suggestions on how to best capture "Long Tail" traffic (such as this one). If such explanations make your head spin, I would suggest that you just focus on integrating as many keywords as possible into your website that you discovered in your keyword research.
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  • Lack of Content on Home Page
    Date: 2006-04-21  Source: Search Engine Guide
    You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links.
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  • Writing to a Certain Keyword Density
    Date: 2006-03-09  Source: Search Engine Guide
    Write great, professional marketing copy while keeping your keyword phrases in mind. If they stick out like a sore thumb, all you've done is written spammy, keyword-stuffed content, and who wants their company associated with that?
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  • Target your Ad Copy for Better Results
    Date: 2006-02-10  Source: Search Engine Guide
    n search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it will cost less and increase your conversion rate.
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  • What SEO Copywriting Is... and Isn't
    Date: 2005-12-6  Source: Search Engine Guide
    SEO copywriting is not the process of writing exclusively for the search engines. It is the process of writing copy to appeal to your visitors, while including elements to help the search engines and your visitors understand what the page is all about.
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  • Common Sense Algorithm Chasing
    Date: 2005-11-29  Source: Search Engine Guide
    The best SEOs are those that utilize what I will call common-sense algorithm chasing. They have a thorough knowledge of SEO that will make sense to the visitor as well as knowing and understanding where search engine algorithms are and where they are headed as well.
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  • Keyword Research and Analysis
    Date: 2005-10-28  Source: Search Engine Guide
    The keyword phrase—the term that a searcher types into the search engine when they're searching — can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
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  • Keyword Strategies – The Long Tail
    Date: 2005-08-16  Source: Search Engine Guide
    In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month, and chances are, they will add up to more total visitors than the top terms.
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