Small Biz Guide to Search Marketing | Advertise | Newsletters | About/Contact | Site Map
Search Engine Guide
Search Engine
Guide Blog
Internet Search
Engines
Search Engine
Marketing
Marketing Products
& Services

Find Search Engine Articles


More search options


Home : Search Engine Marketing : Copywriting and Keywords

 

SUB-CATEGORIES:

LINKS:
 Pages: 1 2 3 4 5 6 7 [>>]

  • The Power of "Other"
    Date: 2006-05-26  Source: Search Engine Guide
    Many SEO's have offered suggestions on how to best capture "Long Tail" traffic (such as this one). If such explanations make your head spin, I would suggest that you just focus on integrating as many keywords as possible into your website that you discovered in your keyword research.
    [Open In New Window]

  • Lack of Content on Home Page
    Date: 2006-04-21  Source: Search Engine Guide
    You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links.
    [Open In New Window]

  • The Best Place to Put SEO Copy on Your Web Page
    Date: 2006-03-24  Source:
    t seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
    [Open In New Window]

  • Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2
    Date: 2006-03-17  Source: Search Engine Guide
    In Part 1 of this series, you were introduced to Provider Watch, a company whose site copy was a bit confusing. While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the copy lacked a push toward action on the visitor's part.
    [Open In New Window]

  • To Market to Market: Why Content is King
    Date: 2006-03-14  Source: Search Engine Guide
    Your website's content is a microcosm of all things marketing. Your content should be the heart and soul of your web-based business unit, even if that unit is part of a larger offline framework.
    [Open In New Window]

  • Writing to a Certain Keyword Density
    Date: 2006-03-09  Source: Search Engine Guide
    Write great, professional marketing copy while keeping your keyword phrases in mind. If they stick out like a sore thumb, all you've done is written spammy, keyword-stuffed content, and who wants their company associated with that?
    [Open In New Window]

  • Your FAQ Page - A Sales Tool? You Bet!
    Date: 2006-02-22  Source: Search Engine Guide
    By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales!
    [Open In New Window]

  • Target your Ad Copy for Better Results
    Date: 2006-02-10  Source: Search Engine Guide
    n search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it will cost less and increase your conversion rate.
    [Open In New Window]

  • What SEO Copywriting Is... and Isn't
    Date: 2005-12-6  Source: Search Engine Guide
    SEO copywriting is not the process of writing exclusively for the search engines. It is the process of writing copy to appeal to your visitors, while including elements to help the search engines and your visitors understand what the page is all about.
    [Open In New Window]

  • Common Sense Algorithm Chasing
    Date: 2005-11-29  Source: Search Engine Guide
    The best SEOs are those that utilize what I will call common-sense algorithm chasing. They have a thorough knowledge of SEO that will make sense to the visitor as well as knowing and understanding where search engine algorithms are and where they are headed as well.
    [Open In New Window]

  • Keyword Research and Analysis
    Date: 2005-10-28  Source: Search Engine Guide
    The keyword phrase—the term that a searcher types into the search engine when they're searching — can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
    [Open In New Window]

  • Keyword Strategies – The Long Tail
    Date: 2005-08-16  Source: Search Engine Guide
    In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month, and chances are, they will add up to more total visitors than the top terms.
    [Open In New Window]

  • Lucrative Keyword Series: Research Step Two
    Date: 2005-07-25  Source: Search Engine guide
    In last week's article I explored the first of four steps in using keyword research tools to come up with your list of lucrative keywords. This week, I'll be exploring the second of four steps in using those tools to come up with your list.
    [Open In New Window]

  • Lucrative Keyword Series: Research Step One
    Date: 2005-07-19  Source: Search Engine Guide
    This week, I'll be exploring the first of four steps in using those tools to come up with your list. But first, here's an overview of the three steps to putting together a lucrative keyword list.
    [Open In New Window]

  • Lucrative Keyword Series: The Tools
    Date: 2005-07-11  Source: Search Engine Guide
    This week, I'll be exploring some of the tools that can help you find lucrative keywords. Unlike past articles, you'll want to have another browser window open while reading this one.
    [Open In New Window]
  Pages: 1 2 3 4 5 6 7 [>>]

 

Stay Current With Our Search Engine Newsletters

Pages Updated On: 24 June 2009 - 12:30:48
Copyright © 1999-2008 K. Clough, Inc. All Rights Reserved.