- Lucrative Keywords Series: What Makes Them Lucrative?
Date: 2005-06-28 Source: Search Engine Guide
A lucrative keyword term is one that will yield targeted traffic with little or no competition and thus, less effort. You sometimes need a group of them to equal the amount of traffic in one general term, but doing so often proves worthwhile.
[Open In New Window] - Pursuing Copyright Infringers
Date: 2005-05-17 Source: Search Engine Guide
As a website owner, if you find your copy on multiple sites without the proper credit, it makes YOU look like a possible copyright violator as well.
[Open In New Window] - 7 Tips for Generating Effective Web Content
Date: 2005-04-25 Source: Search Engine Guide
One of the things people always want to know about is how to build useful content that their buying audience is really searching for. How do you know what type of content is really going to attract the right searchers?
[Open In New Window] - Writing for Search Engines
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Date: 2005-03-23 Source: SearchDay
Success in search engines almost always means striking a delicate balance between applying search optimization techniques to web pages and creating high-quality, meaningful content. Effective writing for search engines is the key to achieving this balance.
[Open In New Window] - Search Terms, Competition, and Keyword Metrics
Date: 2005-02-19 Source: SitePoint
Search engine marketing can be a very complicated business, folks. You can oversimplify it all you like... or you can make it a lot more complex than it needs to be. Either way, it all begins with search term strategy.
[Open In New Window] - Can Searchers Predict Oscar Gold?
Date: 2005-02-16 Source: Search Engine Guide
If online search activity is any indicator of who will take home the Oscar later this month, then a little bit of online research can give you a heads up on the winners.
[Open In New Window] - Keywords: Speak Your Audience's Language
Date: 2005-01-24 Source: ClickZ
It's amazing how many marketers fixate on their site's HTML, believing that's where solutions to their search engine marketing (SEM) challenges are found. But they're looking inward when they need to be looking outward.
[Open In New Window] - Search Engine Keyword Analysis Pitfalls
Date: 2005-01-05 Source: SEO Chat
Keyword analysis tools are great. Like spelling checkers, however, there are certain things that they won't catch, such as the word's context. Tom Dahm warns you about the issues you need to watch for if you want to use these tools to improve your standings in the search engines.
[Open In New Window] - Even Blogs Need Keyword Research
Date: 2004-12-07 Source: e-marketing-news.co.uk
Effective keyword research for blogs requires clearly defining the blog's audience in advance of content creation. Before starting to develop the blog, you should have done some thinking about the audience: Who do you expect to read your blog? What do you expect them to get from it? What are your audience's "hot-button" keywords? Since most blogs are highly topical, they intrinsically have tightly controlled vocabularies.
[Open In New Window] - The Keyword Tools Trap
Date: 2004-10-07 Source: Search Engine Guide
When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site.
[Open In New Window] - How Effective Is Your Keyword Research?
Date: 2004-08-30 Source: ClickZ
Keyword analysis can be performed on three levels: keyword research tools, web analytics software, and site search engines. Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.
[Open In New Window] - The Missing Ingredient in SEO
Date: 2004-06-14 Source: Search Engine Guide
Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content.
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