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SUB-CATEGORIES:   Related Forum Threads (7) LINKS:  Pages: [<<] 1 2 3 4 5 6 7 [>>] Lucrative Keywords Series: What Makes Them Lucrative? Date: 2005-06-28  Source: Search Engine Guide A lucrative keyword term is one that will yield targeted traffic with little or no competition and thus, less effort. You sometimes need a group of them to equal the amount of traffic in one general term, but doing so often proves worthwhile. [Recommend Article] [Open In New Window] Are You Targeting The Wrong Keywords? Date: 2005-06-22  Source: Search Engine Guide It’s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result. [Recommend Article] [Open In New Window] Lucrative Keywords Series: Targeting the Best Keyword Phrases Date: 2005-06-20  Source: Search Engine Guide Why should you be optimizing your site - and especially your blog - to get more results from the smallest group of people searching at your site? [Recommend Article] [Open In New Window] Lucrative Keywords Series: All Traffic is Not Created Equal Date: 2005-06-14  Source: Search Engine Guide In your search for traffic, by now you’ve probably learned that all site traffic is not created equal. (The first in a multi-part series that covers finding and using lucrative keywords.) [Recommend Article] [Open In New Window] Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly Date: 2005-06-07  Source: Search Engine Guide Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. [Recommend Article] [Open In New Window] Pursuing Copyright Infringers Date: 2005-05-17  Source: Search Engine Guide As a website owner, if you find your copy on multiple sites without the proper credit, it makes YOU look like a possible copyright violator as well. [Recommend Article] [Open In New Window] Keyword Effectiveness - Observing Big Differences In Little Keywords Date: 2005-05-16  Source: Search Engine Guide Some of the most ideal phrases are those that relate to a product or service but are being fairly often used by a specific audience of searchers, but at the same time have low competition. [Recommend Article] [Open In New Window] The Number One Rule of Organic Search Marketing Date: 2005-05-11  Source: Search Engine Guide Ask these folks what the number one rule of organic search marketing is, and you're probably going to hear about how you need to add content, or how links are essential. [Recommend Article] [Open In New Window] 7 Tips for Generating Effective Web Content Date: 2005-04-25  Source: Search Engine Guide One of the things people always want to know about is how to build useful content that their buying audience is really searching for. How do you know what type of content is really going to attract the right searchers? [Recommend Article] [Open In New Window] Dialogue With Your Web Visitors Through Smarter Writing Styles Date: 2005-04-12  Source: Search Engine Guide If you have ever wished you could convert more of your Web site visitors into actual sales, then let's examine some superior ways to accomplish just exactly how it's done. [Recommend Article] [Open In New Window] Writing for Search Engines  pop Date: 2005-03-23  Source: SearchDay Success in search engines almost always means striking a delicate balance between applying search optimization techniques to web pages and creating high-quality, meaningful content. Effective writing for search engines is the key to achieving this balance. [Recommend Article] [Open In New Window] Keyword Research – The Core of Search Engine Marketing  pop Date: 2005-03-02  Source: Search Engine Guide Data for keywords and phrases changes based on competition and market need. As such, an excellent key phrase could easily become obsolete. Not staying on top of things could result in a decline in your search engine traffic. [Recommend Article] [Open In New Window] Keyword Research – The Core of Search Engine Marketing Date: 2005-03-02  Source: Search Engine Guide Data for keywords and phrases changes based on competition and market need. As such, an excellent key phrase could easily become obsolete. Not staying on top of things could result in a decline in your search engine traffic. [Recommend Article] [Open In New Window] Thinking Like a Spider Helps Search Engines Rank Your Site Date: 2005-03-01  Source: Search Engine Guide The first rule is to write in a way that’s interesting to humans. Spiders come second. However, thinking like a spider can help you write better for humans. A spider is a great coach. [Recommend Article] [Open In New Window] What You Can Learn About SEO Copywriting From Infomercials Date: 2005-02-23  Source: Search Engine Guide No need to reinvent the wheel; infomercials sell millions of dollars of products a year. The formula works! It can be easily adapted to your website copy, regardless of whether you sell products or services. [Recommend Article] [Open In New Window] Search Terms, Competition, and Keyword Metrics Date: 2005-02-19  Source: SitePoint Search engine marketing can be a very complicated business, folks. You can oversimplify it all you like... or you can make it a lot more complex than it needs to be. Either way, it all begins with search term strategy. [Recommend Article] [Open In New Window] Can Searchers Predict Oscar Gold? Date: 2005-02-16  Source: Search Engine Guide If online search activity is any indicator of who will take home the Oscar later this month, then a little bit of online research can give you a heads up on the winners. [Recommend Article] [Open In New Window] What to do with Keywords for your Search Marketing Campaign Date: 2005-01-27  Source: Search Engine Guide I understand that one is supposed to optimize the copy of their website to incorporate as many of these keywords as will logically fit but is there a registering process that goes along with the keyword selection process? [Recommend Article] [Open In New Window] Keywords: Speak Your Audience's Language Date: 2005-01-24  Source: ClickZ It's amazing how many marketers fixate on their site's HTML, believing that's where solutions to their search engine marketing (SEM) challenges are found. But they're looking inward when they need to be looking outward. [Recommend Article] [Open In New Window] Search Engine Keyword Analysis Pitfalls Date: 2005-01-05  Source: SEO Chat Keyword analysis tools are great. Like spelling checkers, however, there are certain things that they won't catch, such as the word's context. Tom Dahm warns you about the issues you need to watch for if you want to use these tools to improve your standings in the search engines. [Recommend Article] [Open In New Window] Even Blogs Need Keyword Research Date: 2004-12-07  Source: e-marketing-news.co.uk Effective keyword research for blogs requires clearly defining the blog's audience in advance of content creation. Before starting to develop the blog, you should have done some thinking about the audience: Who do you expect to read your blog? What do you expect them to get from it? What are your audience's "hot-button" keywords? Since most blogs are highly topical, they intrinsically have tightly controlled vocabularies. [Recommend Article] [Open In New Window] Single-Word Searches Aren't Dead Yet Date: 2004-11-15  Source: ClickZ Depending on the size of your company, brand, and site, your SEO campaign should likely target some single-word keywords. Clearly, they matter and often drive relevant traffic. [Recommend Article] [Open In New Window] The Keyword Tools Trap Date: 2004-10-07  Source: Search Engine Guide When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more relevant phrases. It's become a regular part of the cycle with my clients, especially those who are learning about SEO and the process of optimizing a site. [Recommend Article] [Open In New Window] How Effective Is Your Keyword Research? Date: 2004-08-30  Source: ClickZ Keyword analysis can be performed on three levels: keyword research tools, web analytics software, and site search engines. Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites. [Recommend Article] [Open In New Window] The Missing Ingredient in SEO Date: 2004-06-14  Source: Search Engine Guide Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content. [Recommend Article] [Open In New Window]   Pages: [<<] 1 2 3 4 5 6 7 [>>]