Beyond Keywords - Focusing on Behavioral Researchpop
Date: 2004-02-09 Source: Search Engine Guide
While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer really wants, what they really are doing, by simply studying their searching behavior on the major search engines. [Recommend Article] [Open In New Window]
Search Engine Keyphrases and the Power of the Modifierpop
Date: 2004-02-03 Source: Search Engine Guide
Modifiers in search engine phrases are used for two main reasons: to increase the percentage of ideal prospects in the traffic the phrase attracts, and to find terms that are easier to target on search engines. Adding the right type of modifiers to your search engine keyphrases will increase your chances of success. [Recommend Article] [Open In New Window]
SEO Writing Strategies for Graphic-Oriented Sitespop
Date: 2004-01-27 Source: Search Engine Guide
What do you do if you're a graphic designer, if you sell jewelry, or if you have another site that needs more pictures than copy? Don't despair. There are some strategies that can help you reach a happy medium satisfying both your visitors and the engines. [Recommend Article] [Open In New Window]
The Keywords That Sellpop
Date: 2004-01-14 Source: Search Engine Guide
People are visiting your site, but they aren't converting. A common reason for this type of occurrence is that one important consideration is often overlooked in keyword selection - the sales cycle. [Recommend Article] [Open In New Window]
Keyword Analysis and Ranking: The Value of Brainstormingpop
Date: 2003-12-10 Source: Search Engine Guide
Brainstorming is all about thinking outside the box. The more effort you make to interact with new people inside and outside of your industry, the better job you'll do breaking down the barriers to creative thinking, and the better set of keywords you'll have for your web site. [Recommend Article] [Open In New Window]
Buzzwords vs Effective SEO Keywordspop
Date: 2003-12-04 Source: Search Engine Guide
Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work. [Recommend Article] [Open In New Window]
Rules, Regs, and Recommendations for Search Engine Copywritingpop
Date: 2003-11-24 Source: Search Engine Guide
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that. [Recommend Article] [Open In New Window]
An SEO Copywriting Makeover – Turning "Not" Into "Hot" Part 2 of 2
Date: 2003-11-18 Source: Search Engine Guide
In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales orientation of the home page and the keyword saturation were causing less-than-stellar results for the client. My job was to rewrite the index page (from scratch) in order to boost SE rankings and response. [Recommend Article] [Open In New Window]
An SEO Copywriting Makeover – Turning "Not" Into "Hot" Part 1 of 2pop
Date: 2003-11-17 Source: Search Engine Guide
I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine optimized copy, I took this opportunity to make notes as I wrote. I'll now share that information with you so you can make the necessary changes to your own copy. [Recommend Article] [Open In New Window]
Optimizing Content to Improve Search Engine Positioning
Date: 2003-11-14 Source: Search Engine Guide
Remember the user experience. While your SEO efforts will help improve your search engine rankings, don't sacrifice the usability of your web site. Ensure that it is easy to navigate and that all of your keyword-rich text still makes sense to the average visitor. [Recommend Article] [Open In New Window]
SEO at the Expense of Good Copy -- No Way!
Date: 2003-11-13 Source: Search Engine Guide
For all you professional copywriters, the world of SEO copywriting is wide open right now. There are only a few really good people in the field, although it's growing by leaps and bounds. SEO is hot, very hot. If you're having trouble finding good writing jobs, I would strongly suggest that you learn the art of SEO copywriting and then find some SEOs to partner with. You will benefit, the SEO will benefit and most of all, the clients looking for high rankings, sales and a site that totally rocks will benefit from it! [Recommend Article] [Open In New Window]
SEO Confusion: Keywords by Page or Site?
Date: 2003-11-10 Source: Search Engine Guide
The easy answer is that as far as the search engines are concerned, every page of your site has its own unique keyword phrases based upon the information it provides. This means that when a search engine is determining which page in its database is relevant to the search query at hand, it's looking for the best, most relevant *page* -- not *site*. On a deeper level, however, all of the pages of your site actually do play a role in how you'll get your rankings. [Recommend Article] [Open In New Window]
Link Anchor Text and Search Engine Optimization
Date: 2003-11-03 Source: PromotionData.com
For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important. [Recommend Article] [Open In New Window]
What Are Keywords And What The Heck Do You Do With Them?
Date: 2003-10-23 Source: Search Engine Guide
As a Web copywriter, I've learned that the words I wrote had a direct bearing on my client's search engine success. That meant I had to write a message that made an emotional connection with the target audience, promoted the product or service AND included the necessary keywords that would help get them good rankings. Whew! [Recommend Article] [Open In New Window]
Keyword Research: Optimization for Conversion
Date: 2003-10-03 Source: ClickZ
To produce and optimize a Web site without understanding what your customer wants is like opening a steak house for vegetarians. With keywords you can set up your Web site to create the persuasive buying momentum needed for each visitor. [Recommend Article] [Open In New Window]
Nip and Tuck - Three Quick Tricks for Writing SEO Copy
Date: 2003-10-01 Source: Search Engine Guide
You can have copy that makes sense, provides solutions for your site visitors, and ranks high with the search engines. It's not impossible... it just takes a bit of training and practice. Before long, you'll be tucking keywords in all the right places! [Recommend Article] [Open In New Window]
Finding Targeted Keyword Phrases Your Competitors Miss
Date: 2003-09-30 Source: Search Engine Guide
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings. [Recommend Article] [Open In New Window]
