- How To Integrate Keywords Into Your Web Site Copy
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Date: 2002-11-12 Source: Search Engine Guide
The simple truth is this: search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly. Not graphical text that you created in your fancy design software, but actual, visible body text.
[Open In New Window] - Site Content and Search Engine Rankings
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Date: 2002-11-06 Source: PromotionData.com
Thankfully, the old tricks that were used to get that top spot are starting to fail as more and more search engines and their robots penalize sites that are using unethical ways of achieving rankings.
[Open In New Window] - Thoughts on Adding Content to an Optimized Web Site
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Date: 2002-10-28 Source: Search Engine Guide
Every site continues to grow, increasing the amount of content and pages available to users and search engine robots alike. For optimization-minded professionals, questions come immediately to mind when considering how to add content, where to add it, and most importantly - what to have in mind while writing.
[Open In New Window] - Subphrasing
Date: 2002-10-15 Source: Search Engine Optimization Support Forums
When choosing keyphrases for your site, shorter isn't always better.
[Open In New Window] - Proximity and Placement
Date: 2002-10-14 Source: Search Engine Optimization Support Forums
Unfortunately, despite popular myth, putting keyphrases in your web pages a certain number of times hasn't been enough for a long time. What makes keyword density defunct? Proximity and Placement.
[Open In New Window] - Finding the right keywords
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Date: 2002-09-16 Source: Pandia
A content-rich high quality site will probably not be found by searchers unless you have optimized the pages for the right search queries. Pandia tells you how to find the right keyword combinations.
[Open In New Window] - Keywords Coming Out of My Ears
Date: 2002-07-18 Source: Search Engine Guide
You don't need (or want) to repeat the word a zillion times over and over again. The key is in using your phrases where they make sense in the copy. The copy *must* read well. It absolutely must.
[Open In New Window] - Hiding Stuff from the Search Engines
Date: 2002-07-11 Source: Search Engine Guide
What I would do, instead of using fancy mouseovers, is put a visible description under each hyperlink. These words could be keyword-rich, and they'd definitely get indexed.
[Open In New Window] - Optimizing Keywords for Search Engines
Date: 2002-06-11 Source: Search Engine Watch
Effective optimization for search engines requires more than just fiddling with web pages -- you need to carefully select and focus your efforts on specific keywords for maximum success.
[Open In New Window] - Search Engines, Keywords and Dictionaries
Date: 2002-05-20 Source: Search Engine Watch
Using the right keywords is crucial, for searchers and webmasters alike. Here are two sites with definitions and translations of hundreds of thousands of words, in a wide variety of languages.
[Open In New Window] - Search Engine Spiders Like to Read
Date: 2002-05-03 Source: Search Engine Guide
While a good domain name and targeted META tags can help improve search engine rankings, they alone will not help a Web site if it does not contain relevant text on the page being optimized.
[Open In New Window] - The Art of Selecting Good Keywords
Date: 2002-04-18 Source: Search Engine Guide
Generic terms do indeed receive a lot of search requests each month, but they also have the lowest sales conversion rate. That's because search engine users are becoming more Net savvy and know that they need to be more specific with their keyword searches.
[Open In New Window] - Four Common SEO Writing Mistakes to Avoid
Date: 2002-01-24 Source: Search Engine Guide
Before you hire a firm - or take the gig in-house - beware of these common SEO writing mistakes. If you do, you'll increase your high-ranking chances and enjoy strong text your prospects will love.
[Open In New Window] - Get the Most out of Your Keyphrases
Date: 2002-01-18 Source: Search Engine Guide
If you want to rank well with the search engines, you have to focus, focus, focus. This means that it's not okay to list every single keyphrase you have on your home page and figure that you covered your bases.
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