- Invisible Text? I Don't Think So.
Date: 2001-11-01 Source: Search Engine Guide
From the search engines' perspective, they've always denounced invisible text on the page. After all, if it's not important enough for your visitors to read, then why should the search engines consider it important?
[Open In New Window] - Typos In Search Engine Optimization
Date: 2001-11-01 Source: fantomaster.com
When optimizing pages for typos competition is generally less fierce. Hence, everyone involved in search engine marketing should at least include the most common typos in their optimization efforts. The question is: which typos to choose?
[Open In New Window] - Keyphrase Formula?
Date: 2001-10-11 Source: Search Engine Guide
You needn't worry about a formula such as having X keyphrase in Y paragraph Z times. Rather than ponder what keyphrase goes where, consider placing your keyphrases where they have the most impact for your marketing message.
[Open In New Window] - Successful Keyword Targeting
Date: 2001-09-28 Source: Search Engine Guide
Choosing the right keywords and amount of keywords to target when developing and optimizing a website is difficult and very important. Andrew Gerhart discusses what to think about when choosing, how to choose them, and why it is so important to choose the right ones.
[Open In New Window] - Separate Copy for Each Search Engine?
Date: 2001-09-27 Source: Search Engine Guide
You don't need to create separate pages for each search engine. In fact, one of the huge benefits of search engine optimization writing is that you can write one content and keyphrase-rich home page (or inner page), send it off for coding and submission, and poof, you're done.
[Open In New Window] - Writing for Search Engines
Date: 2001-09-26 Source: Search Engine Watch
There's a fine art to developing content that maintains a good balance between ranking well in the search engines and still appeals to the intended audience.
[Open In New Window] - Is Content Really King?
Date: 2001-08-30 Source: Search Engine Guide
Well, as far as the search engines are concerned, content IS king. That is, if someone craves a visually compelling splash page with no text in sight, the search engines won't read it. In fact, they can't.
[Open In New Window] - Home Page Word Count - How Much Is Too Much?
Date: 2001-08-02 Source: Search Engine Guide
Longer copy CAN work, if it's structured properly. If your message is persuasive, the layout is good, and the text is snappy, people will read longer copy and still buy from you. In fact, the best length for the search engines is around 250 words (or more!).
[Open In New Window] - Order of Keywords In A Keyphrase
Date: 2001-06-21 Source: Search Engine Guide
When you're writing your copy the keyphrases have to be in a particular order. The search engines won't piece your keywords back together into the wonderful keyphrase you had.
[Open In New Window] - Why Not Just Tack On A Few Keyphrases?
Date: 2001-06-14 Source: Search Engine Guide
Ya think the search engines are going to change their OWN process just to include your little ol' site? No way, no how. If you want to play with the search engines, you have to play by their rules.
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