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Home : Search Engine Marketing : Copywriting and Keywords : Page 6

 

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  • SEO Values: The Importance of Keyword Research
    Date: 2001-12-21  Source: Search Engine Guide
    Search engine optimization is no longer a service for those who simply choose to enhance their web site's prominence. It has evolved into a necessity for any organization looking to succeed on the Internet.
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  • Invisible Text? I Don't Think So.
    Date: 2001-11-01  Source: Search Engine Guide
    From the search engines' perspective, they've always denounced invisible text on the page. After all, if it's not important enough for your visitors to read, then why should the search engines consider it important?
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  • Typos In Search Engine Optimization
    Date: 2001-11-01  Source: fantomaster.com
    When optimizing pages for typos competition is generally less fierce. Hence, everyone involved in search engine marketing should at least include the most common typos in their optimization efforts. The question is: which typos to choose?
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  • Keyphrase Formula?
    Date: 2001-10-11  Source: Search Engine Guide
    You needn't worry about a formula such as having X keyphrase in Y paragraph Z times. Rather than ponder what keyphrase goes where, consider placing your keyphrases where they have the most impact for your marketing message.
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  • Successful Keyword Targeting
    Date: 2001-09-28  Source: Search Engine Guide
    Choosing the right keywords and amount of keywords to target when developing and optimizing a website is difficult and very important. Andrew Gerhart discusses what to think about when choosing, how to choose them, and why it is so important to choose the right ones.
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  • Separate Copy for Each Search Engine?
    Date: 2001-09-27  Source: Search Engine Guide
    You don't need to create separate pages for each search engine. In fact, one of the huge benefits of search engine optimization writing is that you can write one content and keyphrase-rich home page (or inner page), send it off for coding and submission, and poof, you're done.
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  • Writing for Search Engines
    Date: 2001-09-26  Source: Search Engine Watch
    There's a fine art to developing content that maintains a good balance between ranking well in the search engines and still appeals to the intended audience.
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  • Is Content Really King?
    Date: 2001-08-30  Source: Search Engine Guide
    Well, as far as the search engines are concerned, content IS king. That is, if someone craves a visually compelling splash page with no text in sight, the search engines won't read it. In fact, they can't.
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  • Home Page Word Count - How Much Is Too Much?
    Date: 2001-08-02  Source: Search Engine Guide
    Longer copy CAN work, if it's structured properly. If your message is persuasive, the layout is good, and the text is snappy, people will read longer copy and still buy from you. In fact, the best length for the search engines is around 250 words (or more!).
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  • Order of Keywords In A Keyphrase
    Date: 2001-06-21  Source: Search Engine Guide
    When you're writing your copy the keyphrases have to be in a particular order. The search engines won't piece your keywords back together into the wonderful keyphrase you had.
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  • Why Not Just Tack On A Few Keyphrases?
    Date: 2001-06-14  Source: Search Engine Guide
    Ya think the search engines are going to change their OWN process just to include your little ol' site? No way, no how. If you want to play with the search engines, you have to play by their rules.
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Pages Updated On: 24 June 2009 - 12:30:49
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