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Home : Search Engine Marketing : Copywriting and Keywords : Page 6

 

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  • Invisible Text? I Don't Think So.
    Date: 2001-11-01  Source: Search Engine Guide
    From the search engines' perspective, they've always denounced invisible text on the page. After all, if it's not important enough for your visitors to read, then why should the search engines consider it important?
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  • Typos In Search Engine Optimization
    Date: 2001-11-01  Source: fantomaster.com
    When optimizing pages for typos competition is generally less fierce. Hence, everyone involved in search engine marketing should at least include the most common typos in their optimization efforts. The question is: which typos to choose?
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  • Keyphrase Formula?
    Date: 2001-10-11  Source: Search Engine Guide
    You needn't worry about a formula such as having X keyphrase in Y paragraph Z times. Rather than ponder what keyphrase goes where, consider placing your keyphrases where they have the most impact for your marketing message.
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  • Successful Keyword Targeting
    Date: 2001-09-28  Source: Search Engine Guide
    Choosing the right keywords and amount of keywords to target when developing and optimizing a website is difficult and very important. Andrew Gerhart discusses what to think about when choosing, how to choose them, and why it is so important to choose the right ones.
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  • Separate Copy for Each Search Engine?
    Date: 2001-09-27  Source: Search Engine Guide
    You don't need to create separate pages for each search engine. In fact, one of the huge benefits of search engine optimization writing is that you can write one content and keyphrase-rich home page (or inner page), send it off for coding and submission, and poof, you're done.
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  • Is Content Really King?
    Date: 2001-08-30  Source: Search Engine Guide
    Well, as far as the search engines are concerned, content IS king. That is, if someone craves a visually compelling splash page with no text in sight, the search engines won't read it. In fact, they can't.
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