- Preaching to the Converted
Date: 2006-06-12 Source: Search Engine Guide
One a customer has bought from you; there is a good chance he or she will buy from you again, provided that the experience was positive. If you don't do any follow up, there is a good chance that you’ll miss the boat the next time that customer needs your product.
[Open In New Window] - Welcome to the Search Marketing Sweat Shop
Date: 2006-05-30 Source: Search Engine Guide
From the outside, it seems like anyone with an IQ topping 60 could market this way. So agencies launch search divisions. Large companies find people that seem to have no pressing items on their to-do lists and make them the new Director of Search Marketing. Everyone throws their hat in the ever increasing search marketing ring.
[Open In New Window] - Keeping SEM Costs Reasonable for a Small Business
Date: 2006-05-23 Source: Search Engine Guide
With quality search marketing consultants now charging anywhere from $100 to $500 an hour and some companies requiring at least $10K to even start working on your site, search marketing seems to be leaping out of reach for most small business owners. It doesn't have to be that way.
[Open In New Window] - How to Persuade Others to Give You Their Money
Date: 2006-05-22 Source: Search Engine Guide
You’d be surprised with the impression you can make with a quickly returned phone call. I can’t count the number of sales I’ve made because I’d called and gotten a contract signed before another SEO company even returned the prospects call or email.
[Open In New Window] - Lots of Traffic Doesn’t Always Mean Lots of Money
Date: 2006-05-19 Source: Search Engine Guide
Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order to make a lot of money from your web site—you've got to have the right visitors looking for what your web site has to offer.
[Open In New Window] - Walking in the Search Engine's Shoes
Date: 2006-05-12 Source: Search Engine Guide
Suffice it to say that spam is a major issue with the search engines in terms of time, resources, and ultimately money. New filters are added by the engines to combat spam, and the Web community finds new ways to cheat their way to the top.
[Open In New Window] - Relevancy Rules in Sponsored Search Ads
Date: 2006-05-09 Source: Search Engine Guide
The reason top sponsored ads are effective is because they're placed in the highest traffic portion of the page. We orient ourselves in the page on the upper left. Our destination is the top organic ad. Top sponsored ads are placed in the middle of the most popular real estate on the SERP.
[Open In New Window] - The Search Engines Lost My Website…What Can I Do?
Date: 2006-05-02 Source: Search Engine Guide
Losing a test website in a laboratory environment isn't a big deal to an SEO...it is part of an ongoing educational process that insures clients receive the best possible results for their investment (since ethical SEO's NEVER use client sites for such experiments).
[Open In New Window] - We’re Jet Setters, But Where’s the Paparazzi?
Date: 2006-05-01 Source: Search Engine Guide
My perception of reality is getting a little skewed. When you do too many industry shows in a row, you get a distorted sense of your own importance. In SEM circles, I’m fairly well known. But my accomplishments hold little weight with my wife, just in case you were wondering. The line "Do you know who I am?" usually lands with a decidedly flat thud whenever I try it.
[Open In New Window] - SEM 101: What is a Directory?
Date: 2006-04-26 Source: Search Engine Guide
Often mistaken for search engines, directories are actually collections of human reviewed web sites that have been arranged into topical categories. Popular directories can serve as excellent starting points for navigating the Internet. They can also serve as a valuable resource for small business owners looking for ways to drive more traffic to their web sites.
[Open In New Window] - Spotlight on Search Interview with Dan Thies of SEO Research Labs
Date: 2006-04-26 Source: Search Engine Guide
When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training.
[Open In New Window] - Think Strategically and Avoid the Search Engine Sweat
Date: 2006-04-25 Source: Search Engine Guide
As a frequenter of online forums, I am concerned to see so many newbie entrepreneurs so dangerously invested in their Google rankings. While no one likes to watch their rankings drop like a stone from a top ten position, facing negative profits and the sleepless nights that follow thereafter is entirely unnecessary.
[Open In New Window] - Leveraging Search Marketing Throughout the Buying Cycle
Date: 2006-04-19 Source: Search Engine Guide
Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy.
[Open In New Window] - Branding, Search and the Definition of Engagement
Date: 2006-04-17 Source: Search Engine Guide
One of the issues with search has been its value as a brand building channel. The prevailing wisdom is that search is not a particularly effective brand building marketing medium. I believe this to be true, but it's because we're trying to apply the first definition of engagement, the idea of engaging with a brand, not a product.
[Open In New Window] - Establishing Web Credibility - Part 5
Date: 2006-04-12 Source: Search Engine Guide
Just like any other form of medium, it's best to get a third party to proof read your site's content. Undoubtedly, they'll find something you missed even after several proof reads of your own.
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