Small Businesses May Benefit from Ego Surfing
Date: 2005-01-03 Source: Search Engine Guide
Small businesses are tight on resources, which is understandable, but the few minutes it takes to run a quick search for your name or your business on a search engine could end up giving you the chance to address a problem that you never knew existed. [Recommend Article] [Open In New Window]
Shopping around: comparison shopping Websites
Date: 2005-01-01 Source: Catalog Age
Comparison shopping engines can help you boost sales and acquire customers — provided your company's product is a top contender among the search results. And that doesn't mean your company has to offer the lowest prices for the merchandise featured. [Recommend Article] [Open In New Window]
Buy Your Own Search Listings
Date: 2004-12-28 Source: iMedia Connection
Apparently, an employee of a noted search engine sent a series of emails to advertisers within a specific vertical with the express intent of bypassing the agency relationship and any level of known decision-making hierarchy on the side of the advertiser. This isn't the first time such an email has been sent, but it was the most instantaneously notorious. [Recommend Article] [Open In New Window]
Powered by Search, Online Advertising Continues to Grow
Date: 2004-12-20 Source: Search Engine Guide
The growth in PPC advertising is expected to continue at a dramatic rate through 2005 as more and more businesses discover the effectiveness of this type of advertisement. The question that comes into play is whether or not that level of growth can be sustained. [Recommend Article] [Open In New Window]
Search-A-Palooza '04
Date: 2004-12-17 Source: ClickZ
Top-line gleanings of the trends, news, and, of course, a little of the latest gossip from Internet marketing's most hypergrowth-oriented sector. [Recommend Article] [Open In New Window]
State of the Search Marketing Industry 2004
Date: 2004-12-15 Source: SearchDay
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. [Recommend Article] [Open In New Window]
Report: Agencies Control Most Search Money
Date: 2004-12-08 Source: ClickZ
Before this shift, most of the money went directly to search engines from marketers. Today, agencies account for 51 percent of the total spending on paid search -- a significant increase over the past 18 months, said JupiterResearch analyst Nate Elliott. [Recommend Article] [Open In New Window]
Search for Some Perspective
Date: 2004-12-07 Source: ClickZ
Think about search in the context of the entire online shopping experience. ... Once users leave search, take the journey with them, each step of the way through the consideration process. At the end, maybe you'll create a customer for life. [Recommend Article] [Open In New Window]
For the Love of Local
Date: 2004-11-23 Source: iMedia Connection
ReachLocal recently announced the launch of their end-to-end advertising platform that makes it easy for local businesses -- and their representatives -- to reach customers online. [Recommend Article] [Open In New Window]
Last Local Search Hang-ups
Date: 2004-11-23 Source: iMedia Connection
If we have all the pieces, independent providers are on board, and local search is working, then why aren’t phone books all but antiquated? [Recommend Article] [Open In New Window]
Web Feeds, Blogs & Search Engines
Date: 2004-10-28 Source: SearchDay
Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel? [Recommend Article] [Open In New Window]
Packaged Goods in Search 2
Date: 2004-10-27 Source: iMedia Connection
In the search world, category killers rule the revenue. Yet, as the search space has evolved so have new categories in areas we wouldn’t think search would be of any benefit. Collectively, Consumer Packaged Goods (CPGs) make up one of those areas. [Recommend Article] [Open In New Window]
Search Online, Buy Offline: How to Tell?
Date: 2004-10-27 Source: SearchDay
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? [Recommend Article] [Open In New Window]
Search Engine Marketing For Travel-Related Sites
Date: 2004-10-26 Source: SearchDay
Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to search marketing in this cutthroat environment? [Recommend Article] [Open In New Window]
