- Packaged Goods in Search
Date: 2004-10-19 Source: iMedia Connection
Will CPGs be the next category killer in search? As with any marketing initiative, understanding user interaction with products or services is at the core of developing a solid plan. Search marketing is no different. While searches for packaged goods represent millions of user-initiated queries every month, many of these searches are left unanswered.
[Open In New Window] - SEM: Still an Adolescent?
Date: 2004-10-14 Source: iMedia Connection
Only when advertisers integrate their search strategies with the rest of their media tools will SEM realize its true potential. Today, at most companies you can only find search in its own silo. Synergies that could be realized by integrating SEM are lost.
[Open In New Window] - Filthy Linking Rich And Getting Richer!
Date: 2004-10-08 Source: e-marketing-news.co.uk
...what I want to do with this feature article is to try and highlight how great the bias is for high ranking pages which are fundamentally ordered on link based algorithms, to attract more links.
[Open In New Window] - DoubleClick on Pay-for-Play
Date: 2004-10-05 Source: iMedia Connection
In the biggest news since DoubleClick acquired the performance marketing firm, Performics, a new search white paper hit the streets today offering a summary collection of guiding principles in pay-for-placement search and a taste of the upcoming DoubleClick Search Trend Report.
[Open In New Window] - Search engine evolution isn’t just for e-retailers
Date: 2004-09-29 Source: InternetRetailer.com
As Microsoft, Google, Yahoo and others fight it out in the Internet search engine market, the competition is bringing new opportunities to pure-play online retailers, but multi-channel retailers must work harder to fit search into their overall cross-channel marketing strategies, Joan Broughton, vice president of multi-channel programs at REI Inc., will advise on a panel at the Shop.org Summit next week.
[Open In New Window] - Shopping Search Tactics
Date: 2004-09-29 Source: SearchDay
Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.
[Open In New Window] - Search Marketing in Europe
Date: 2004-09-28 Source: SearchDay
Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
[Open In New Window] - Why Search is Slowing
Date: 2004-09-28 Source: iMedia Connection
...as with the initial enthusiasm surrounding online marketing, when the party was over, the ensuing hyper mediocrity meant it was time to get down to business and begin to get smart. Let’s look at the numbers and a couple of smart movers that might just keep search leading the way.
[Open In New Window] - Original Search
Date: 2004-09-22 Source: iMedia Connection
Greg Sterling of the Kelsey Group says, "While IYP [Internet Yellow Pages] sites have less traffic than search engines, IYP users are typically 'ready to buy' and thus considerably farther along in the buying cycle than users of general Web search."
[Open In New Window] - SEM Wants to Embrace the CMO
Date: 2004-09-20 Source: ClickZ
Search has earned its way up the corporate food chain, from Webmaster to marketing coordinator to director of online marketing and VP of online marketing. It's time to claim the CMO as our own.
[Open In New Window] - ThomasB2B Launches Paid Search
Date: 2004-09-14 Source: ClickZ
ThomasB2B.com is launching its new global online advertising network this week, featuring bid-for-position and pay-per-click pricing for advertisers wishing to reach business-to-business buyers. The Thomas Global Register Directory encompasses approximately 10,000 product categories.
[Open In New Window] - SEM and Branding Are Not Mutually Exclusive
Date: 2004-09-13 Source: Search Engine Guide
Mention the term search engine marketing (SEM) among those who engage in it and you’re likely to get the same three or four responses. It’s about being on page one of all the search engines. It’s about being #1 on Google. It’s about increasing brand recognition among prospects and customers. Um, wait a second…repeat that last one again?
[Open In New Window] - Barry Lloyd Interview - Part 2
Date: 2004-09-07 Source: searchengineblog.com
The realization that SEM is a lot more than just tweaking meta-tags or
placing the maximum bid for your client on a PPC engine is starting to take hold - which takes us back to what we were talking about at the beginning of this interview - accountability to the client.
[Open In New Window] - Who's Protecting Your Name?
Date: 2004-09-07 Source: iMedia Connection
A new study from the digital brand protection and intelligence company Name Protect suggests the relationship with brands and their search terms is not all sherry and giggles.
[Open In New Window] - SEM Marketing Leverage
Date: 2004-09-03 Source: ClickZ
Your site, product mix, and prices affect user experience. Your search budget is only as good as your site lets it be. The money is already working hard. To make it work harder still, consider improvements you can make to the overall user experience. Turn a visit experience into a buy experience, or at least a decision experience.
[Open In New Window] - The Growing Pains of Search
Date: 2004-08-31 Source: Search Engine Guide
The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It's beginning to seem that a few people are going to make a lot of money in this industry. And we've even got internal politics. All signs of an industry that’s finally ready for a run at the main stage.
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