Barry Lloyd Interview
Date: 2004-08-24 Source: searchengineblog.com
Barry Lloyd, well know to most in the SEM community as MakeMeTop, is a high-profile search marketer based in Ireland. In this interview, Barry talks about his background, his marketing driven approach to SEM, and where he thinks the industry is heading. [Recommend Article] [Open In New Window]
The Holistic Approach to Search Engine Marketing
Date: 2004-08-24 Source: Search Engine Guide
There are three major components of SEM. These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the "whole" can become "greater than the sum of its parts". [Recommend Article] [Open In New Window]
The Holistic Approach to Search Engine Marketing
Date: 2004-08-24 Source: Search Engine Guide
There are three major components of SEM. These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the "whole" can become "greater than the sum of its parts". [Recommend Article] [Open In New Window]
14 Etailer Search Mistakes
Date: 2004-08-19 Source: iMedia Connection
Search engine marketing has proven to be an extremely effective means of achieving online sales growth, but not all etailers know how to properly execute their search engine marketing campaigns. [Recommend Article] [Open In New Window]
In Hurricane’s Aftermath, Google is a Priority
Date: 2004-08-19 Source: Search Engine Guide
Not having Google made me remember my friend fondly as the perfect deliverer of my every search. But it’s not really. I hated not having my buddy at my side when the power was out. Googlelessness is a sad way to live. But as soon as the lights came back on, glad though I was to have my buddy back, I remembered the flawed slave it really is. Google answers to everyone, and not everyone is playing fair. [Recommend Article] [Open In New Window]
Local Search Critical to SMEs
Date: 2004-08-17 Source: ClickZ
More than half of the recently surveyed "Hometowner" businesses — SMEs whose customers and suppliers are primarily within 50 miles of their physical location — believe the Internet will enable them to be more successful in their local market, compared to 35 percent in 2002. [Recommend Article] [Open In New Window]
Search, the Final Frontier - Planning Search Budgets
Date: 2004-08-12 Source: Search Engine Guide
Finding a balance between intelligent online advertising options and intergalactic online advertising costs will be a challenge for small business owners in the coming years. As with most challenging business problems, the best decisions come from effective planning based on solid information. [Recommend Article] [Open In New Window]
Search Spend to Double by 2009
Date: 2004-08-09 Source: ClickZ
Spending on paid search will more than double by 2009, but growth will slow as the market matures, a Jupiter Research (a Jupitermedia Corp. division) report revealed today. The firm expects advertisers to spend $2.6 billion on search by the end of 2004, and rise steadily through 2009 when it reaches $5.5 billion. [Recommend Article] [Open In New Window]
Benchmarking and Baselines in SEM
Date: 2004-08-06 Source: ClickZ
Use internal benchmarking, or baselining. Beating your own baseline numbers is as satisfying as beating the competition because much of the lift comes from the competition. When you run smart, efficient campaigns, you take orders away from the competition while meeting ROI objectives. [Recommend Article] [Open In New Window]
Panel: Still Early Days for Local Search
Date: 2004-07-30 Source: DMNews.com
One problem of local search is that nearly two-thirds of U.S. small businesses have no Web site. While Overture hopes to entice them to advertise anyway through its business locator page, some see hope in new innovations such as call technology that traces a phone call placed to a business instead of a click. [Recommend Article] [Open In New Window]
Bringing Search Down to Earth
Date: 2004-07-21 Source: ClickZ
Don't get me wrong. I fully believe search engine marketing (SEM) and paid placement (via text-based communications) should play a role in most interactive marketing plans. Yet to make SEM an integral part of a brand advertiser's media plan to drive preference, favorability, and purchase intent seems a little overzealous. [Recommend Article] [Open In New Window]
Google-envy and the Quest for Local Search
Date: 2004-07-21 Source: MediaDailyNews
I believe the problem for local search is only partly technological, and partly a data acquisition issue. Both the essence and opportunity of real local search is and has always been, even in print directories, nuance. [Recommend Article] [Open In New Window]
