- Integration Concentration
Date: 2004-07-13 Source: iMedia Connection
Clients are beginning to wake up and smell the malarkey, and it is only a matter of time before search shops are forced to live within the confines of normal margins.
[Open In New Window] - Affiliate Marketing and SEM Revisited
Date: 2004-07-12 Source: ClickZ
Affiliates extend your paid search advertising budget. Competing with affiliates on the same keywords is valuable because they help you dominate the page. If your affiliates are restricted from paid search advertising, they'll simply switch teams and bid for the same keywords on behalf of your competition.
[Open In New Window] - Paid search feels growing pains
Date: 2004-07-08 Source: News.com
After surging at dizzying rates for the past two years, the paid search market this quarter showed signs of slowing down. Analysts and industry executives dismiss the idea that the paid search business is contracting. Instead, they say, paid search may be growing up.
[Open In New Window] - Search Tangles
Date: 2004-07-06 Source: PCWorld.com
Internet search is big business. But the drive for profits by search firms and the sites they index is taking its toll on the results in your browser.
[Open In New Window] - Is Targeted Advertising A Good Idea?
Date: 2004-06-21 Source: Search Engine Guide
Many people don't realize that all of those toolbars that you install in your browser do more than offer you handy links to your favorite search engine. In fact, they also track your online usage.
[Open In New Window] - Quigo Launching Text Ad Network
Date: 2004-06-21 Source: Search Engine Guide
Quigo Technologies announced the introduction of AdSonar Exchange, their content-targeted advertising network. The program aims to match up advertisers with sites in a variety of content verticals and to compete with similar contextual ad programs offered by Google, Overture and Kanoodle.
[Open In New Window] - Monetizing Your Site
Date: 2004-06-18 Source: Search Engine Guide
It takes real work, just like any other business, and the rewards can be somewhat shaky if you are depending on free traffic from the search engines to build your business. But done correctly, there are some tried and true ways to make your website turn a profit.
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