Managing a Search Advertising Budget
Date: 2004-05-27 Source: SearchDay
You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals? [Recommend Article] [Open In New Window]
Paying To Play
Date: 2004-05-20 Source: Search Engine Guide
It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a quick primer to explain what each of those programs means. [Recommend Article] [Open In New Window]
Online Search Engine College Launched
Date: 2004-05-13 Source: Search Engine Guide
A new online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization (SEO) and search engine marketing subjects is to be launched today. [Recommend Article] [Open In New Window]
Behavioral & Contextual Targeting: A Primer
Date: 2004-05-10 Source: MediaPost
Marketers should note that while search is a great medium for retail and other direct sales-oriented verticals, contextual marketing also provides a unique opportunity for branding as well as direct sales for certain verticals. [Recommend Article] [Open In New Window]
SearchTHIS: Top 10 Questions
Date: 2004-05-04 Source: iMedia Connection
As Grand Exalted Emperor of all things Q&A in the iMediaLearning Search Tour, I bring you the top 10 most frequently asked questions to date. Unedited (who am I kidding?) and in the director’s cut format, because you deserve nothing less. [Recommend Article] [Open In New Window]
SearchTHIS: From the Back of the Bus
Date: 2004-04-27 Source: iMedia Connection
Our mission was to produce an online learning course and road show with agnostic search engine marketing content to help educate advertisers about the delicate intricacies of search. [Recommend Article] [Open In New Window]
Managing Search Marketing Campaigns
Date: 2004-04-20 Source: SearchDay
While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement. [Recommend Article] [Open In New Window]
Geotargeted Search and E-Mail Indexing
Date: 2004-04-05 Source: ClickZ
Location-based search will enormously affect established industries, such as the yellow pages, as well as contextual advertising and e-mail marketing. The potential is huge, but it raises many questions. [Recommend Article] [Open In New Window]
Inside the Searcher's Mind: It's a Jungle in Here!
Date: 2004-04-05 Source: Search Engine Guide
We decided to try to peel back the shroud that covers common search behavior. We wanted to see just how people searched, and ask them what went through their minds during the search process. It was a fascinating study, and resulted in a 30 page white paper. Today, I want to cover just a few of the things we uncovered. [Recommend Article] [Open In New Window]
Search Engine Marketing Q&A
Date: 2004-04-01 Source: Search Engine Guide
Last week's Q&A article was such a hit, I decided to do a similar one today since I still have lots of "shortish" questions to answer. [Recommend Article] [Open In New Window]
Paid Search Programs Finally Growing Up
Date: 2004-03-31 Source: SearchDay
The search industry has come a long way since the days of running poorly targeted banner advertisements on search results pages. Enhanced keyword targeting capabilities and powerful new bidding and ROI analysis tools have raised the value of search as a promotional channel for online -- and increasingly offline -- merchants. [Recommend Article] [Open In New Window]
Affiliate Programs: Moneymakers or Brandbusters?
Date: 2004-03-23 Source: SearchDay
Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. [Recommend Article] [Open In New Window]
