Questions for Dana Todd, Executive VP of SiteLab International
Date: 2004-03-10 Source: ClickZ
Dana Todd shares with ClickZ readers her thoughts on a wide range of topics, including Yahoo!'s paid inclusion strategy, the nascent markets for local and personalized search, and what will happen when the behemoth agencies stop paying lip service to SEM and actually start doing it. [Recommend Article] [Open In New Window]
Legal Clause Limits SEM Campaigns Before They Start
Date: 2004-03-08 Source: ClickZ
Many of our large clients insist we add a specific clause to our services agreement. It requires we not mention them on our Web site, in marketing materials, or in public presentations. In short, we may not benefit from any association with their brand. We call it the "do not utter our name" clause. [Recommend Article] [Open In New Window]
Yahoo!/Dynamic Logic Study Reveals Increase In Key Brand Metrics
Date: 2004-03-08 Source: MediaDailyNews
The research, conducted on more than 80 campaigns that ran from the first quarter through the third quarter of 2003, revealed that online advertising on Yahoo! offered a 24 percent lift in message association, or the ability to associate a specific message or tag line with a brand. [Recommend Article] [Open In New Window]
Diary of a Google Gazumpee
Date: 2004-03-05 Source: Search Engine Guide
Back in November, when the Google Dance began, Barry Lloyd of MakeMeTop wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago. [Recommend Article] [Open In New Window]
Search Engine Strategy: Links or Content?pop
Date: 2004-02-24 Source: Search Engine Guide
A debate is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. In this article, I lay out the claims of both sides, reaching the conclusion that neither strategy is sufficient by itself. The number of people who truly believe you can do one without the other is small - they just happen to be extremely vocal. [Recommend Article] [Open In New Window]
Has Paid Search Peaked?
Date: 2004-02-13 Source: eMarketer
eMarketer's new Search Engine Marketing report says US paid search ad spending growth peaked in 2003, but it will exceed one-third of all online ad spending next year. [Recommend Article] [Open In New Window]
Saving Your Web Site from the Search Abyss
Date: 2004-02-05 Source: E-Commerce Times
Try inputting your business name into a search engine and see if it pops up on the first page. If not, then it is not a name. Rather, it is a dead weight, sinking your e-commerce dreams. [Recommend Article] [Open In New Window]
Web Sites Test Local Search Marketing
Date: 2004-02-05 Source: TechNewsWorld
Search engine giants Google and Yahoo are wooing local advertisers to what has been primarily a national medium. Both quietly are testing local search marketing programs, while smaller sites such as Citysearch have switched to Google-like pay-per-performance billing, effectively increasing their ad base. [Recommend Article] [Open In New Window]
SEM - Research Measures Success
Date: 2004-02-02 Source: Search Engine Guide
Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do. [Recommend Article] [Open In New Window]
BBC buys up 'Hutton inquiry' Google links
Date: 2004-01-26 Source: MediaGuardian.co.uk
Just 48 hours before Lord Hutton delivers his verdict on the controversy surrounding the death of Dr David Kelly, the BBC has begun an advertising experiment that involves buying up all internet search terms relating to the inquiry. [Recommend Article] [Open In New Window]
Build Brand Equity for Search
Date: 2004-01-26 Source: ClickZ
People do business with companies they know and trust. If a customer knows and trusts you, she's more likely to click your search result listing and more likely to do business with you. [Recommend Article] [Open In New Window]
Slam Dunk or Scam Junk?
Date: 2004-01-20 Source: Entrepreneur.com
None of my search-engine colleagues have purchased browser-based keywords for their clients. Stories of overestimated traffic, lack of customer support and spyware are enough to prevent me from recommending it. [Recommend Article] [Open In New Window]
