Overture unveils ad-tracking system
Date: 2003-11-20 Source: News.com
The Yahoo-owned commercial search provider on Thursday introduced the "marketing console," Web-based software that lets advertisers measure the performance of their online marketing campaigns, including paid search, online ad banners and e-mail promotions that are delivered by third parties. [Recommend Article] [Open In New Window]
The Pay or Not-to-Pay Conundrum
Date: 2003-11-17 Source: iMedia
I’d like to end the debate on which form of search is best, paid or unpaid, with some common sense: Nothing in life is free and all search is paid. One pays a search engine optimization firm, specialist staffer, or analytics provider. One might also pay for URLs to be fed to a search site, or pay to bid for listing positions in direct proximity to one’s competitor’s listings. All search is paid, and all search traffic can be boiled down to a click cost. [Recommend Article] [Open In New Window]
Future Search
Date: 2003-11-14 Source: ClickZ
Imagine a world where you type something into a search engine and the result is a uniquely indexed, real-time display of links generated just for you. Alongside them are, of course, superbly targeted paid listings as tempting, if not more so, than the algorithmic results. Judging by the public statements of some of the biggest search players, that's exactly what they're planning. [Recommend Article] [Open In New Window]
Online Advertising Gets Its Groove Back
Date: 2003-11-13 Source: BusinessWeek
The question now is: What shape will the online ad market take? Paid-search ads will become dominant only if traditional advertisers finally accept the idea that it's possible to build brands online. Once again, it's up to the online publishers to make that case. And the latest numbers indicate that they're off to a good start. [Recommend Article] [Open In New Window]
Why the Heck Do You Have a Website Anyway?
Date: 2003-11-12 Source: Search Engine Guide
The important thing is that when you build a great site that keeps your users in mind, it will be easier to get good links, good rankings and all around good results. Your company and your customers will benefit -- and best of all -- you won't be as dependent on search engine rankings to meet your goals. [Recommend Article] [Open In New Window]
From Web Page to Results Page - Part One
Date: 2003-11-11 Source: chriSEO
So to help you understand search engines and why some SEO things work and why some are just silly miscomprehensions, I’m going to endeavour to tell you about the process of turning a web page into part of the search engine results page (SERPs). You can still guess if you want, but at least it’ll be an informed guess. [Recommend Article] [Open In New Window]
Keyword Search Emerges As Dominant Online Ad Format
Date: 2003-11-11 Source: MediaDailyNews
If there was any doubt that search engine marketing has become the hottest aspect of the online advertising marketplace, it should be put to rest by today's release of the latest edition of the Interactive Advertising Bureau's and PricewaterhouseCoopers' Internet Ad Revenue Report. The study shows keyword search accounted for nearly a third (31%) of all online advertising activity, making it the dominant form of Internet advertising during the second quarter of 2003. [Recommend Article] [Open In New Window]
Localized Search - The Future of Interactive Directories and Yellow Pages
Date: 2003-11-11 Source: Search Engine Journal
Both sides -- Internet yellow pages and search engines -- readily acknowledge that neither has all the answers and can probably not develop them well alone. Partnerships already exist, and more seem to be cropping up weekly: Yahoo! partners with large local yellow page providers like Bell South and SBC; Google has partnered with Switchboard. Most panelists felt that IYP and search engines will converge at some point. [Recommend Article] [Open In New Window]
A Way for Search Engines to Improve
Date: 2003-11-07 Source: PromotionData.com
To date, most webmasters and search engine marketers have ignored or overlooked the importance of traffic as part of a search engine algorithm, and thus, not taken it into consideration as part of their search engine optimization strategy. However, that might soon change as search engines explore new methods to improve their search result offerings. [Recommend Article] [Open In New Window]
Local Search Not for Mom and Pop
Date: 2003-11-05 Source: InternetNews.com
It seems like everyone's rolling out local search. But who's going to buy these placements? Will a national advertiser like Domino's start hyping pepperoni pizzas in Boston and veggie specials in LA? Or will Joe's Pizza in Piscataway put one of the busboys on keyword optimization duty? [Recommend Article] [Open In New Window]
Understanding the SEO Industry: An Analogy to Offline Marketing
Date: 2003-10-24 Source: Search Engine Guide
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand. [Recommend Article] [Open In New Window]
Balancing Paid and Organic Search Listings
Date: 2003-10-23 Source: SearchDay
Do you really need both "organic" or "natural" listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? [Recommend Article] [Open In New Window]
Sell the Information-Gatherers
Date: 2003-10-20 Source: ClickZ
It's important to concentrate on keywords and provide an easy way for people to "pick" your information as they go through the searching and buying decision process. [Recommend Article] [Open In New Window]
Got Search?
Date: 2003-10-15 Source: InternetNews.com
Affiliate marketing company Commission Junction yesterday launched CJ Search, a tool encompassing paid search, paid inclusion and organic search. CEO Jeff Pullen describes it as a "one-stop-shop" where advertisers can manage search campaigns and optionally, work with CJ's publisher network. "We sit in the middle as an independent third party to guarantee a mutually beneficial relationship," said Pullen. [Recommend Article] [Open In New Window]
Online Marketing's Killer App: Search Engines
Date: 2003-10-13 Source: ComputerUser.com
The Internet now has the broadest reach of any media, including television and radio, during18 out of 24 hours per day. What are people doing all that time? To tell you the truth, I'd rather not know, but I do know this: More often than not, they begin by searching. [Recommend Article] [Open In New Window]
Dialing in on Channel Conflicts
Date: 2003-10-06 Source: iMedia Connection
We can learn a lot from smart brands participating in paid search that not only are embracing the space but also manage conflicts effectively. Here’s an overview of the situation and how a few industry leaders approach conflicts in search. [Recommend Article] [Open In New Window]
