WebmasterRadio.FM - A Little Something For Everybody
Date: 2006-04-12 Source: Search Engine Guide
I admit it. I am a WebmasterRadio junkie. Not only do I listen to many of the live shows that they do on a weekly basis, I also find myself listening to archived shows as well. I absolutely love it. It allows me to not only keep abreast of the latest happenings in my industry very quickly, it also allows me to hear the audible voices of many folks that I already know online or have met in real life. If you frequent any of the popular search marketing forums or blogs or have attended conferences such as Search Engine Strategies, PubCon, AdTech and others, then surely you have heard of WebmasterRadio as well. In my opinion, they are very quickly becoming the audible voice of the search industry. [Recommend Article] [Open In New Window]
The A to Z Guide to Getting Website Traffic
Date: 2006-04-07 Source: Search Engine Guide
As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time! [Recommend Article] [Open In New Window]
The Missing Element in Search Engine Marketing - Part 1
Date: 2006-04-07 Source: Search Engine Guide
It's way past time to begin looking at your Web business as if you're standing in the clouds looking down. For the time being, don't think about search engine optimization, Web design, or technical issues. For now, let's look at what I believe to be a crucial missing element in search engine marketing . . . creativity. [Recommend Article] [Open In New Window]
Establishing Web Credibility - Part 4
Date: 2006-04-04 Source: Search Engine Guide
Sure, you can make the argument that you're too busy working for your customers to worry about the small details on your own site like that, but then that's assuming you get the opportunity to make that argument. The potential customer might have already bolted from your site. [Recommend Article] [Open In New Window]
Harnessing Employee Generated Content To Target B2B Decision Influencers
Date: 2006-03-30 Source: Search Engine Guide
As I've become increasingly immersed in marketing for MSI I've learned more about our prospects' buy cycle process, and have gotten a bit more of a 3D vision of how decisions actually happen in our prospects’ organizations. I've become increasingly of the opinion that it's the decision influencers in organizations that marketers should focus on.
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Establishing Web Credibility - Part 3
Date: 2006-03-28 Source: Search Engine Guide
Providing extra information including features and benefits of your product will help users make the decision to buy. Adding information such as pricing comparisons, warranties, and quality customer service helps users realize why they should purchase from you. [Recommend Article] [Open In New Window]
Search Marketing for C-Level Managers - Part 2
Date: 2006-03-28 Source: Search Engine Guide
Last week, we talked about how important it is for C-level managers to know every aspect of their business, especially search engine marketing. Today, we’ll weigh the benefits of paid search against the often-overlooked power of SEO. [Recommend Article] [Open In New Window]
Video and the Online Paradigm
Date: 2006-03-27 Source: Search Engine Guide
Online interactions are generally ruled by the left brain, the logical side of our intellect. Generally, we interact with most websites the same way we did in 1996. We read text, we click on links, we glance at the occasional graphic. For the most part, our right brain is idling. [Recommend Article] [Open In New Window]
Search Marketing for C-Level Managers - Part 1
Date: 2006-03-22 Source: Search Engine Guide
As we all know, search engine marketing (SEM) is a critical and effective marketing strategy that provides an excellent return on investment (ROI). Savvy marketers understand SEM’s value by virtue of the improved KPIs (key performance indicators) in their web analytics reports. But what about your C-level execs? Do they know? Do they care? A word of advice: They better. [Recommend Article] [Open In New Window]
The Effects of Combining Paid and Organic Search
Date: 2006-03-21 Source: Search Engine Guide
One thing that prospects have asked about recently is the effects of combining paid and organic search. Greg Jarboe gave a presentaion in 2003 in which he mentioned the "second opinion effect." He saw a 3 times conversion increase for a site with top rankings in paid and organic
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Entitlement Mentality on the Web
Date: 2006-03-20 Source: Search Engine Guide
It happens every now and then, in a forum, on a blog, and sometimes, even in court. What happens? Some web site owned by someone with an entitlement mentality experiences a drop in rankings and suddenly rambles on and on about the evils of Google and how Google has destroyed their business. [Recommend Article] [Open In New Window]
Establishing Web Credibility - Part 2
Date: 2006-03-17 Source: Search Engine Guide
Do you have experts on your team? Are your contributors or service providers authorities? Be sure to give their credentials. Are you affiliated with a respected organization? Make that clear. [Recommend Article] [Open In New Window]
Google Is a Spammer
Date: 2006-03-16 Source: Search Engine Guide
Recently I learned Google has tons of different domains that all point to their Google home page. I thought this was considered spamming? If this is not spamming, would the same technique work for our site? [Recommend Article] [Open In New Window]
Interview with Aaron Wall of SEOBook and Threadwatch
Date: 2006-03-14 Source: Search Engine Guide
One of the most visible SEO pundits on the web is unquestionably, Aaron Wall. Aaron is a very unique individual in the SEO world since he is exceptionally knowledgable and networked but until recently, has not overtly offered search engine optimization consulting services. [Recommend Article] [Open In New Window]
Online Reputation Management for a New Generation
Date: 2006-03-09 Source: Search Engine Guide
Most adults are now well aware that anything they say or write online can come back to haunt them, but most of the school-age population isn't quite as familiar with the idea of "consequences for your actions," especially in the realm of the online world.
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A New F-Word for Google Search Results
Date: 2006-03-08 Source: SearchDay
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. [Recommend Article] [Open In New Window]
Establishing Web Credibility - Part 1
Date: 2006-03-08 Source: Search Engine Guide
There are a number of reasons why people are distrustful of stores offline and online, but that sense is often heightened when shopping on the web. That makes it ever more important to go out of your way to create a sense of trust and credibility to your online visitors. [Recommend Article] [Open In New Window]
Home Page, Links, and AdSense
Date: 2006-02-24 Source: Search Engine Guide
I have added a title and the meta tags to the index page, and there seem to be a lot of keywords on the main page. Can I break them up and optimize each individual page with keywords, titles, and meta tags? Or do the search engines only look at the main page of our site? [Recommend Article] [Open In New Window]
Bridging the Corporate Knowledge Gap – Conferencing with Execs
Date: 2006-02-23 Source: Search Engine Guide
There is a perpetual knowledge gap among corporate executives when it comes to IT, their corporate websites and search marketing. Without a doubt, they understand the “big picture” perfectly well. It is the little things, the numerous fine details of how the machine actually works that they often face problems with.
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Interview with Andrew Goodman of Traffick and Page Zero Media
Date: 2006-02-20 Source: Search Engine Guide
Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer! [Recommend Article] [Open In New Window]
Hyphenated Domains and Long Registration Periods
Date: 2006-02-15 Source: Search Engine Guide
Does it help my Google ranking to register my domain name for years in advance? The guy at the hosting company insisted it's true, but a car salesman will also say you need the anti-rust coating for only an extra $1,000. [Recommend Article] [Open In New Window]
Spotlight on Search - Interview with Eric Ward
Date: 2006-02-13 Source: Search Engine Guide
Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there's one person that stands out as the prominent "old school SEO" authority on link building and that is Eric Ward. [Recommend Article] [Open In New Window]
