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Home : Search Engine Marketing : General Search Engine Marketing : Page 21

 

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  • Making Web Advertisements Work
    Date: 2003-05-05  Source: Alertbox
    There are many reasons why advertisements don't work well on the Web, but it is most unsettling when an ad actually portrays something relevant to users and still fails. Why would this occur? Well, to start, we must consider why text ads work so well on search engines.
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  • Wading Through the Search Engine Myths
    Date: 2003-04-28  Source: Search Engine Guide
    There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. With search engine marketing, as with anything else, it is important to treat everything with a healthy dose of skepticism.
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  • Taking Disambiguation Seriously
    Date: 2003-04-15  Source: Traffick
    Insofar as a search engine is too stupid to help me disambiguate my query about "storage," for example, (I am searching for shelves, but a lot of the search results give me info about esoteric RAID computer disk storage), they do a poor job of putting the right kind of information in front of the user.
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  • Online Marketing Idol
    Date: 2003-04-08  Source: eMarketer
    Search engine marketing is getting more complicated, thanks to more options, mergers and new demands from marketers. Did-it.com CEO and ClickZ columnist Kevin Lee make sense of M&A, ROI and XML.
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  • Making An RSS Feed
    Date: 2003-04-02  Source: The Search Engine Report
    RSS is a method of distributing links or syndicating content in your web site that you'd like others to use. It can be an easy way to draw attention to your material, bringing you some traffic and perhaps a little net fame, depending on how good your information is.
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  • Interview - Alan Perkins
    Date: 2003-03-18  Source: Achieve Net Profits
    Alan has had many years of experience with search engines, and I spoke with him about the dos and don'ts with improving your site in the search engine rankings - as well as covering many other topics.
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