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SUB-CATEGORIES:   Related Forum Threads (3) LINKS:  Pages: [<<] ... 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 [>>] Making Web Advertisements Work Date: 2003-05-05  Source: Alertbox There are many reasons why advertisements don't work well on the Web, but it is most unsettling when an ad actually portrays something relevant to users and still fails. Why would this occur? Well, to start, we must consider why text ads work so well on search engines. [Recommend Article] [Open In New Window] Search Research Comes of Age Date: 2003-05-02  Source: ClickZ Previously unknowable metrics such as 'share of search' can be yours at last. [Recommend Article] [Open In New Window] Use Search Engine Marketing Techniques to Drive More Traffic to Your Web Site Date: 2003-04-28  Source: Search Engine Guide Search engine marketing, like most things, is more complex than meets the eye. But it offers many benefits, not the least of which is that it tends to be one of the lowest-cost and highest-impact marketing tools available. [Recommend Article] [Open In New Window] Wading Through the Search Engine Myths Date: 2003-04-28  Source: Search Engine Guide There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. With search engine marketing, as with anything else, it is important to treat everything with a healthy dose of skepticism. [Recommend Article] [Open In New Window] Search Engine Marketing Goes Mainstream Date: 2003-04-23  Source: SearchDay Most mainstream marketers (the ones in "suits") are still learning the differences between paid and editorial listings. [Recommend Article] [Open In New Window] How to Improve Results and Up Your Budget Date: 2003-04-18  Source: ClickZ What would you do with the savings if you could cut your marketing budget in half? [Recommend Article] [Open In New Window] Who is Sarah Williams of TrafficMagnet? Date: 2003-04-16  Source: Traffick Have you ever received an email from Sarah Williams or Christine Hall of Traffic Magnet? If you have a website and an email address you probably have. [Recommend Article] [Open In New Window] Taking Disambiguation Seriously Date: 2003-04-15  Source: Traffick Insofar as a search engine is too stupid to help me disambiguate my query about "storage," for example, (I am searching for shelves, but a lot of the search results give me info about esoteric RAID computer disk storage), they do a poor job of putting the right kind of information in front of the user. [Recommend Article] [Open In New Window] Online Marketing Idol Date: 2003-04-08  Source: eMarketer Search engine marketing is getting more complicated, thanks to more options, mergers and new demands from marketers. Did-it.com CEO and ClickZ columnist Kevin Lee make sense of M&A, ROI and XML. [Recommend Article] [Open In New Window] Search and the Buying Cycle Date: 2003-04-04  Source: ClickZ Whether a search is aimed at casting a wide net, researching a product, or finding a retailer, you can optimize your campaign accordingly. [Recommend Article] [Open In New Window] How to Spend a Small Search Engine Marketing Budget Date: 2003-04-03  Source: Search Engine Guide I have an initial budget of about $300-$500 I can spend on advertising and promotion. Where would you recommend I invest it? [Recommend Article] [Open In New Window] Loving Each Other More: Search Engines and Blogs Date: 2003-04-02  Source: The Search Engine Report There are things bloggers could do to make their content more accessible to ordinary web search engines. [Recommend Article] [Open In New Window] Making An RSS Feed Date: 2003-04-02  Source: The Search Engine Report RSS is a method of distributing links or syndicating content in your web site that you'd like others to use. It can be an easy way to draw attention to your material, bringing you some traffic and perhaps a little net fame, depending on how good your information is. [Recommend Article] [Open In New Window] Search -- Look No Further? Date: 2003-03-21  Source: ClickZ By some estimates, 35 to 50 percent of all searches are for products, services or a commercial purpose. Put another way, of 210 million daily Web searches, nearly half generate revenue. [Recommend Article] [Open In New Window] Search Targets Direct Marketing Spend Date: 2003-03-19  Source: australia.internet.com Search engine marketing companies have direct marketing budgets firmly in their sights, aiming to take a greater proportion off more traditional forms of DM. [Recommend Article] [Open In New Window] Interview - Alan Perkins Date: 2003-03-18  Source: Achieve Net Profits Alan has had many years of experience with search engines, and I spoke with him about the dos and don'ts with improving your site in the search engine rankings - as well as covering many other topics. [Recommend Article] [Open In New Window] Will Content Targeting Work This Time Around? Date: 2003-03-16  Source: Search Engine Guide Google's mixed up some new secret sauce to better target keyword-based ads to topical content, but it seems as if this is a partial, evolutionary step towards fuller incorporation of semantic analysis into search. [Recommend Article] [Open In New Window] CRM Meets Search Date: 2003-03-14  Source: ClickZ Some listing are more valuable than others because some customers are more valuable than others. CRM, meet SEM. [Recommend Article] [Open In New Window] Search Engines, directories, affiliate programs, paid placement! Date: 2003-02-27  Source: PromotionData.com Search Engines, directories, affiliate programs, paid placement! Have you ever wondered where the value is for you? [Recommend Article] [Open In New Window] If You're Great At SEO Why Are You Paying For Sponsored Links? Date: 2003-02-24  Source: PromotionData.com Any good campaign is going to involve a mixture of SEO, Advertising, Marketing, ezines and any other form of promotion that will help create good leads for our websites. [Recommend Article] [Open In New Window] Hot Trends in Search Engine Marketing Date: 2003-02-20  Source: SearchDay Perhaps it's a terrible cliche, but the only thing that experts agree is constant in the search engine marketing business is constant change. [Recommend Article] [Open In New Window] Comparing Teoma and Google Using Niche Marketing Techniques Date: 2003-02-09  Source: Google Village The key to search engine niche marketing is selecting a brand which will have no competitors for the word in search engines and therefore deliver you top position(s) for that word in search result pages. [Recommend Article] [Open In New Window] A study on the internet and how it’s used Date: 2003-02-03  Source: PromotionData.com And how do you maintain your position as an established website? Proper SEO with the focus on driving and keeping qualified customers is always a definite asset. [Recommend Article] [Open In New Window] Interview with Chris Ridings Date: 2003-01-31  Source: searchengineblog.com Chris is the author of "Page Rank Uncovered", and is a regular commentator on all things SEO. [Recommend Article] [Open In New Window] New Resource Site Launched By Search Engine Expert Shari Thurow Date: 2003-01-24  Source: URLwire The premier launch of SearchEnginesBook.com and the companion book titled "Search Engine Visibility" is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. [Recommend Article] [Open In New Window]   Pages: [<<] ... 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 [>>]