Interview with Barry Schwartz (RustyBrick) of Search Engine Roundtable
Date: 2006-02-10 Source: Search Engine Guide
Today's interview is with Barry Schwartz, who runs a web application development business called RustyBrick, edits and writes the Search Engine Roundtable blog, serves as moderator on numerous forums, provides editorial coverage and speaks at Search Marketing conferences AND is now running a new forum. [Recommend Article] [Open In New Window]
The Danger of Effective Viral Marketing
Date: 2006-02-09 Source: Search Engine Guide
Before you take on a new search marketing campaign, or a new viral marketing or link building campaign, consider the implications. Are you ready for the influx in traffic, in visitors, in sales? [Recommend Article] [Open In New Window]
The Elasticity of Online Content
Date: 2006-02-07 Source: Search Engine Guide
As someone in the business of selling Internet marketing services, I also am concerned with maximizing the value of each article for my own business. In other words, how can I increase the number of potential prospects who read my articles? [Recommend Article] [Open In New Window]
The 50 Millisecond Judgment
Date: 2006-02-06 Source: Search Engine Guide
How important is that first, split second decision in online interactions? Because of something called a “halo effect”, it can be vital. If we have a positive emotional response in those first few milliseconds, our logical mind will kick in and try to rationalize that response. [Recommend Article] [Open In New Window]
Interview with Greg Jarboe of SEO-PR
Date: 2006-02-03 Source: Search Engine Guide
Search engine optimization practitioners as well as public relations firms are realizing (albeit the latter slower than the former) the value of optimizing electronic documents. A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe. [Recommend Article] [Open In New Window]
Lights, Camera, Point and Click!
Date: 2006-01-26 Source: Search Engine Guide
Search is the engine that underlies all this functionality. It is the bridge that connects intent and content. This core functionality that will drive almost all online connections in the future. [Recommend Article] [Open In New Window]
How Offline Actions Impact Online Reputation Management
Date: 2006-01-25 Source: Search Engine Guide
I've written several articles now talking about the need for companies to practice online reputation manage as part of their search marketing campaigns. What I've not yet covered is the fact that your offline actions can also go a long way toward impacting your online reputation.
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Why Viral Marketing Is Essential To Low-Cost Search Marketing
Date: 2006-01-23 Source: Search Engine Guide
Think about the last time that a friend told you about a great movie that they saw over the weekend, or how much they loved a new restaurant that just opened up. Online viral marketing works the same way, though the results are much easier to track.
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v7ndotcom elursrebmem ... come again?
Date: 2006-01-17 Source: Search Engine Guide
Years after Nigratude Ultramarine made news, v7ndotcom elursrebmem is storming the net with a slew of new pages by SEMs entering a new contest. This difference this time is that there are two competing factions aiming to attract contest entrants.
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The Year of the Goog
Date: 2006-01-16 Source: Search Engine Guide
For search engine marketers, 2005 was a tumultuous year full of contradictions. Search marketing became more challenging, even as the search engines became better at finding and sorting data.
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How the Search Marketing Industry Shot Itself in the Foot
Date: 2006-01-13 Source: Search Engine Guide
While top five or even top ten rankings could be achieved by skilled SEMs for almost any keyword phrase, the day is coming when the industry will grow to levels that make phrases so competitive that even the most skilled search marketers will have difficulty attaining top rankings.
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Are You Making Too Much of Your Money From Search Engines?
Date: 2006-01-12 Source: Search Engine Guide
There are two problems that tend to happen when companies first start exploring search engine marketing. The first is that they get caught up in pay-per-click adversities and ignore organic search. The second is that they start relying on free search engine traffic and use that as an excuse to cut their budget for other forms of marketing.
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Dropped off the Face of Google
Date: 2006-01-12 Source: Search Engine Guide
I have recently dropped off the face of Google for all my main keyword phrases. I was in the top 10 before Google changed my description snippet for my homepage. [Recommend Article] [Open In New Window]
Zero Dollars, a Little Talent and 30 Days - Day 30 - Launching the Press Release, Adding Up the Till
Date: 2006-01-11 Source: Search Engine Guide
As day thirty hit I spent some time wavering between relief and sadness. The relief at finally being finished with such an enormous task was fairly overwhelming. At the same time, the sadness that I felt bringing the project to a close was a bit more palpable than I would have expected. The good news, that day thirty wasn't really an ending, it was more of a milestone.
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State of Search Marketing 2006
Date: 2006-01-09 Source: Search Engine Guide
Last year (2005 for those who've already forgotten) was all about change and, aside from the obvious fact that everything in search is going to be or has already been affected, 2006 will be no different.
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Search Looms Large
Date: 2006-01-03 Source: Search Engine Guide
With multimedia search and local mobile now widely available, search is not only ever-present, it is simplifying life for all of us. Search will soon edge out email as the most popular web activity.
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Zero Dollars, a Little Talent and 30 Days - Day 26 - Planning a Media Push, More Forums and I Start
Date: 2005-12-22 Source: Search Engine Guide
On day twenty-six with just a few days left to go I was focused on wrapping up plans for some of the marketing methods I'd been working on throughout the project. I needed to finalize plans for our media push, start working out how to recruit some affiliates for The Lactivist store and dive back into the world of online parenting discussion forums.
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What's so Special About Search Marketing???
Date: 2005-12-21 Source: Search Engine Guide
As high-speed Internet adoption continues to increase on American soil and as Google, Yahoo, MSN and others continue the race for international dominance, the value of search engines is destined to become greater for companies competing in the online marketplace. [Recommend Article] [Open In New Window]
Zero Dollars, a Little Talent and 30 Days - Day 25 - Stats Confusion is Worked Out, Great Blog Discu
Date: 2005-12-21 Source: Search Engine Guide
By day twenty-five I was well on my way to sliding out of start-up mode and into maintenance and growth mode for the Lactivist project. I spent some more time digging around in ClickTracks and made a realization about why I seemed to be losing traffic at the CafePress Store. I also spent some more time finding out what bloggers were saying about the project and looked into MSN's new adCenter program.
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