What Happens on the Road, Stays in the Blog
Date: 2005-12-20 Source: Search Engine Guide
This is a dynamic altering of how we communicate. The degrees of separation that divide our global community become short circuited online. We now exist with one foot in the real world and one foot in the virtual
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Zero Dollars, a Little Talent and 30 Days - Day 24 - Public Relations Continues to Go Well and The L
Date: 2005-12-20 Source: Search Engine Guide
On day twenty-four my public relations campaign was still going full steam ahead, even though we technically hadn't made any pitches or released the story on the wire. It was also the day that it dawned on me that this project had the potential to be greater than just a site to promote breastfeeding or even a project to help people learn about marketing.
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The Search Marketing Calendar is Driven by Sales, not Spiders
Date: 2005-12-14 Source: Search Engine Guide
Successful marketing is a process of long-term planning and execution of those plans in an ordered campaign. When designing a sales-orientated website, planning for annual special events is a good way to capture interest and increase sales.
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A Look Back at Predictions for 2005
Date: 2005-12-12 Source: Search Engine Guide
In early January last year, I went out on a Yule Tree limb to make a list of wild predictions for 2005. The first Friday in December, two weeks before the beginning of the Yuletide holiday season, is a good time to look back at those predictions to see how accurate they were.
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Zero Dollars a Little Talent and 30 Days - Day 19 - Moms Add the Lactivist to Their Christmas Lists,
Date: 2005-12-12 Source: Search Engine Guide
After the emotional ups and downs of day eighteen, it was great to get back to doing actual work on The Lactivist project. I was still finding some great incoming links as moms started spreading the word about my shirts and I had some great news come in regarding my press releases, my analytics program and my ongoing frustration with integrating my CafePress content into the Lactivist web site. [Recommend Article] [Open In New Window]
Adding a Blog to Your Article Marketing Strategy
Date: 2005-12-07 Source: Search Engine Guide
Many writers/marketers simply post entire articles in their blogs. This is not the ideal method if you're looking to maximize the benefit of your blogging and article writing efforts can have on your site's conversions.
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Zero Dollars a Little Talent and 30 days - Day 18 - Another Round of Shirt Ideas, Building Credibili
Date: 2005-12-07 Source: Search Engine Guide
While I didn't have a lot of free time to spend on The Lactivist project on day eighteen, I was still running on some adrenaline from my visit to the milk bank the day before. That seemed to be just what I needed to spark some creativity for new shirt ideas. It also gave me cause to spend some time networking on one of the popular parenting sites. The biggest boon on day eighteen though came from a note from a Search Engine Guide reader.
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Zero Dollars, a Little Talent and 30 Days - Day 15 - Blogging Away, Customer Service Part Two and Gi
Date: 2005-12-05 Source: Search Engine Guide
Day fifteen saw me putting a lot of focus toward The Lactivist Blog. From adding new entries, to guest blogging on other sites to finally integrating the blog content as a live feed into The Lactivist web site, blogging was the focus of the day. I also ended up having another conversation with CafePress customer service, made some more changes to my AdWords campaign and decided to give eBay a shot.
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Zero Dollars, a Little Talent and 30 Days - Day 14 - Jagger is Not My Friend, CSSAnnoys and I Experi
Date: 2005-12-02 Source: Search Engine Guide
I don't suppose I can really complain. After two solid weeks of surprising productivity, day fourteen actually delivered a fair share of frustration to make up for the supposed ease with which things had launched. That said, I still managed to get quite a bit done and I was encouraged to see that the search marketing world had finally started to buzz about the project as well.
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New World Wide Web Emerging – Meet the New Network
Date: 2005-11-30 Source: Search Engine Guide
The distribution power of four of the five largest search engines and the business model proposed by Brightcove can be seen as an experiment in marketing and content-distribution. The TV networks have recognized they need to work with the Internet and to do so they need to work with the Web’s core information providers, the major search engines.
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Zero Dollars, a Little Talent and 30 Days - Day 11 - Google Shares the Love, DNS Issues Resolve and
Date: 2005-11-28 Source: Search Engine Guide
Day eleven was a happy day. Google rankings kicked in, making it clear that Jagger was still a fan of CafePress sites and that you can work around the sandbox if you make use of someone else's domain. I also finally figured out what was going on with the DNS issues that were holding up the launch of www.thelactivist.com and ran into the first real reason to be unhappy with the CafePress system.
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Pay-per-Call to Enhance Local Search
Date: 2005-11-18 Source: Search Engine Guide
Since consumers use the Internet as their primary access point for local information, advertisers can now combine web and phone for incoming leads. Pay-per-call is ideal for the local entrepreneur who relies on the phone for customer conversions.
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Zero Dollars, a Little Talent and 30 Days - Day 9 - Keyword Research, Chitika Mini Malls and Writing
Date: 2005-11-18 Source: Search Engine Guide
After the craziness that was day eight, day nine seemed a bit tamer. I still got plenty done, from integrating Chitika Mini Malls into the Blogger site to writing new content for the soon to be live Lactivist web site. I also answered plenty of email from helpful folks who picked up on my no Wordtracker mention in day eight and spent some time adding my domain name to the majority of the products in The Lactivist store.
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Changes Blur the Scenery Along the Digital Divide
Date: 2005-11-17 Source: Search Engine Guide
Search marketing has expanded from the humble but mysterious artful science days to be a more professional, precise and predictable service. With so much change on the horizon, it is often a good idea to scope the scenery to see how it is being affected. [Recommend Article] [Open In New Window]
Zero Dollars, a Little Talent and 30 Days - Day 8 - Viral Marketing Works, A New Site is Born and Sa
Date: 2005-11-17 Source: Search Engine Guide
Day eight was all about progress. Viral marketing finally started to spread into the non-business world, two PR opportunities started to move forward, I got a complete site design put together for the new domain, selected a host, added several new products and had my first day of multiple sales. Overall, it turned out to be the best day of the project thus far.
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