All Marketers are Thieves
Date: 2005-11-16 Source: Search Engine Guide
I think it's also true that all marketers are thieves. A few weeks back Chevy started an "Employee Discount" marketing campaign where us average Joes can get a car for the same price as Chevy employees. Guess what, it worked!
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Zero Dollars, a Little Talent and 30 Days - Day 6 - New Products, a Lesson or Two on AdSense and Inv
Date: 2005-11-14 Source: Search Engine Guide
Almost a full week into the project, I'd made about $12 and was trying to figure out how best to reinvest it back into the business. Day six was a Sunday, which meant I didn't have but a couple of hours to put toward the site. Those few hours went toward new product development, another blog post and tons of time spent trying to get AdSense to work properly.
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Professional Blogging
Date: 2005-11-12 Source: Search Engine Guide
There's a new blog out there that is focused helping improve the success of professional bloggers by offering keywords tips, advice about headline styles, and how to increase your blog traffic.
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Dot-Com Monopoly, the 2000 Edition
Date: 2005-11-07 Source: Search Engine guide
The 2000 version of Dot-Com Monopoly looks like a lot of archaic fun. Instead of landing on Community Chest, one lands on Download and the phrase "E-Mail Just In" replaces the Chance space. [Recommend Article] [Open In New Window]
The Website Paradox
Date: 2005-11-04 Source: Search Engine Guide
Most companies know that a website is an important proof of credibility and an important sales generator. But, many websites are weak representatives for their companies and do little good.
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Time of the essence for online advertising
Date: 2005-10-27 Source: Search Engine Guide
There’s often a seriousness to hype that shouldn’t be dismissed just because the messenger sounds like a huckster. When mass-marketing ideas are exchanged by a lot of mass-marketers, (even far-fetched philosophical ones), the stuff we do in marketing is subtly changed. [Recommend Article] [Open In New Window]
Blogs with a Purpose
Date: 2005-10-26 Source: Search Engine Guide
Any business can set up a blog. Making your blog a "blog with a purpose" takes it a step beyond normal blogs. It gives it purpose and meaning. It gives it power.
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Taking Advantage of Brand Blogs for Online Reputation Management
Date: 2005-10-26 Source: Search Engine Guide
Savvy companies that are putting time and effort toward online reputation management shouldn't simply smile at fan sites and then move on to deal with the "problem" sites or posters, they should be figuring out how to work these sites into their marketing campaigns.
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Balancing SEM for Success
Date: 2005-10-18 Source: Search Engine Guide
As a savvy marketer, it’s wise to focus on both organic and paid listings for repeated exposure and credibility. Balance is the key to your successful SEM campaign.
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Rethinking Who You Market To
Date: 2005-10-17 Source: Search Engine Guide
While the 18-49 crowd has long served as the key demographic for agencies, attitudes are starting to change. There are now 77 million boomers out there and they have more than $1 trillion in spending power.
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Researching Blogs to Enhance Your Future Search Engine Audience
Date: 2005-10-12 Source: Search Engine Guide
If you spend enough time looking at what bloggers (covering your industry) have to say, you’ll be able to spot future trends that can help you adapt your search marketing campaign now, before the data starts showing up in your competitor’s Wordtracker report. [Recommend Article] [Open In New Window]
Search Marketing – Then and Now
Date: 2005-10-07 Source: Search Engine Guide
Search Marketing was once a cottage industry without certification, licensing or even a professional organization. We’ve come a long way since, as Search Engine Marketing has expanded its services to include paid inclusion and paid placement.
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How To Write Persuasive Subject Lines
Date: 2005-10-05 Source: Search Engine Guide
Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. Needless to say, it's vital to make the most of your introduction via the email subject line.
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Are Your Competitors Making Better Use of the Web Than You?
Date: 2005-10-04 Source: Search Engine Guide
Small businesses are understanding what the big firms are missing...that while it takes more time to implement, organic search engine optimization will outperform pay-per-click when it comes to drawing long-term leads at reasonable costs.
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Selecting a Web Host Provider - Part Two
Date: 2005-09-30 Source: Search Engine Guide
You want to choose your hosting plan carefully to ensure that it will be able to handle whatever server load your site might generate, especially during peak times or big marketing pushes.
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