Online Local Advertising Poised for Solid Growth
Date: 2005-09-23 Source: Search Engine Guide
If you've been putting off search marketing as a line item on your budget because your competitors aren't doing it, you need to get past that line of thinking and start coming up with a plan of action.
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Selecting a Web Host Provider - Part 1
Date: 2005-09-21 Source: Search Engine Guide
When researching various hosting companies, look for quality over cost. You don't necessarily have to pay an outrageous monthly fee, but you do need to find a host that provides you all the features you need with minimal inconveniences and ongoing problems. [Recommend Article] [Open In New Window]
Leverage the News for Search Engine Success
Date: 2005-09-16 Source: Search Engine Guide
No matter what industry you’re in, at some time or another there’s going to be news that will impact your business or industry. If your website is ranked well for terms related to that news item, you’ll get valuable traffic to your website, which frequently will mean more sales.
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Want Branding With That?
Date: 2005-09-16 Source: Search Engine Guide
Search traffic is golden because it doesn’t interrupt consumer behavior. Users are actively seeking information and want to be driven to its source.
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Why Online Marketing Matters
Date: 2005-09-15 Source: Search Engine Guide
Marketing your website online can literally add thousands, hundreds of thousands and even millions of dollars into your business bank account. [Recommend Article] [Open In New Window]
Alexa Rankings
Date: 2005-09-13 Source: Search Engine Guide
Why is it that one can have a higher traffic rank (according to alexa.com) than a competitor, yet the competitor has a higher ranking on Google?
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Alexa Rankings
Date: 2005-09-13 Source: Search Engine Guide
Why is it that one can have a higher traffic rank (according to alexa.com) than a competitor, yet the competitor has a higher ranking on Google? [Recommend Article] [Open In New Window]
Online Community Aids in Katrina Relief Efforts
Date: 2005-09-08 Source: Search Engine Guide
The search engine community is starting to respond to the devastation Hurricane Katrina left along the northern Gulf coast. Several blogs, forums and search tools have been redesigned, rewritten or refocused to aid in relief efforts.
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What Affiliate Marketers Want
Date: 2005-08-30 Source: Search Engine Guide
Seasoned, experienced affiliate marketers will generate revenue for whichever programs they are promoting. If they are treated well by a merchant, they will exert more effort on that partner’s behalf, increasing their bottom line sales. An affiliate manager’s ability to develop, maintain, and enhance relationships with these top performers can have a tremendous impact on company revenue.
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A Few Questions with iKarma CEO Paul Williams
Date: 2005-08-25 Source: Search Engine Guide
As a follow-up to an article that I wrote earlier this week about online reputation management, I decided to sit down with Outlook and have a conversation with Paul Williams, the CEO of a new reputation management community known as iKarma.
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Competitor Intelligence Helps Protect and Elevate Your Brand
Date: 2005-08-25 Source: Search Engine Guide
SEO competitor intelligence research can give you a competitive edge in achieving your business goals. It can boost your listings ahead of the competition in the SERPs (search engine results pages), and it also works to protect your brand. [Recommend Article] [Open In New Window]
The First SEO Republic Forumed
Date: 2005-08-22 Source: Search Engine Guide
Like thousands of other SEO practitioners, I have been quietly monitoring a raging debate that has crossed several SEO/SEM related forums over the past week.
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Pay Per Call – A Report Card
Date: 2005-08-19 Source: Search Engine Guide
The Pay Per Call advertising model lets advertisers bid for phone call leads rather than clicks, at the rate of $2.00 and up, depending on category selection. It allows SEM firms and agencies to diversify their existing offerings, capturing revenue from new audiences. [Recommend Article] [Open In New Window]
Confessions of an Eye Tracking Junkie
Date: 2005-08-15 Source: Search Engine Guide
We don’t spend a lot of time on a search results page. Participants spent an average of about 6.5 seconds on the results page. In that time, they scanned just under 4 listings before they clicked on one.
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How To Be A Blogging Idol Instead Of An Idle Blogger
Date: 2005-07-26 Source: Search Engine Guide
One doesn't need to be a SEO ace to be able to create a blog that can generate a large number of visitors. Whether you wish to blog for business lead generation, ad revenue, or personal reasons, if you follow the techniques in this article, you can create and sustain a well-trafficked blog.
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Getting from Point A to B with Search
Date: 2005-07-25 Source: Search Engine Guide
No longer is online search just a way to find what we didn’t know existed. Now it’s the fastest way to get to even our most familiar online destinations, making a comprehensive search strategy even more important for every online business.
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Getting Started With SEO
Date: 2005-07-21 Source: Search Engine Guide
It's true that SEO is not rocket science, and I firmly contend that it's very much a common-sense type of work. That doesn't mean that anyone can or should read a few SEO articles and then decide they can start charging people for their services.
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Allocating Your Web Site’s Budget Properly
Date: 2005-07-13 Source: Search Engine Guide
What is the goal of getting your site optimized? Is it top rankings? Sadly, for many, this is still the case. In the strictest sense, SEO is just about achieving top rankings, but that mindset is also changing.
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