Slow and Steady SEM can Still Win the Race
Date: 2005-06-24 Source: Search Engine Guide
While there's no arguing that both time and money are involved in proper search engine marketing, many companies overlook the fact that a little bit of time and a lot of perseverance can have just as much of an impact as a lot of work up front.
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Summer 2005, Must be the Season of the Niche
Date: 2005-06-23 Source: Search Engine Guide
The landscape of the search environment is going to alter its appearance before the leaves change colour in mid-autumn. These changes should serve to solidify the market for a number of new niches in the search-marketing sector.
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Search Plays Key Role in B2B Sales – Part 1 of 2
Date: 2005-06-21 Source: Search Engine Guide
The fastest way to research and compare products and pricing is on the web. However, it's important to note that B2B transactions differ from consumer transactions when planning your marketing strategy.
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Bloglines Doubles Index in Six Months
Date: 2005-06-14 Source: Search Engine Guide
Demonstrating the amazing rate at which bloggers are expanding the content of the Internet, Ask Jeeves' Bloglines has announced that they have doubled the size of their index since the beginning of the year.
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Can Search help the Customer be Heard?
Date: 2005-06-13 Source: Search Engine Guide
How about search engines? Can they provide customers with a podium to be heard from? They’re already the most popular sites online, so critical mass and traffic certainly won’t be a problem.
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Blogger Doesn't *Get* Search Marketing
Date: 2005-06-08 Source: Search Engine Guide
I read a post at a blog site earlier today by someone that was contacted by a company about search marketing. He asked a few questions, did a few searches and decided that he didn't need search marketing. Here's why he's wrong.
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Staying Ahead of Competitors
Date: 2005-06-08 Source: Search Engine Guide
No doubt, it is critical to know who your competitors are, and what they are doing. But don't follow their every move, or duplicate everything they try.
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The 70/30 Rule of Search
Date: 2005-06-06 Source: Search Engine Guide
Every day, new research is coming out which points to there being a vast, untapped potential in search. We’ve picked the low hanging fruit, but there’s a whole tree full of rich marketing results that we have to reach a little further for.
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Quixtar Caught in Search Engine PR Battle
Date: 2005-06-02 Source: Search Engine Guide
The idea of manipulating search results is nothing new, but there is a recent trend toward using search engine results as part of online public relations campaigns designed to both promote and criticize businesses.
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Easy Tips for Adding some Zest to your Click Through Ratios
Date: 2005-06-01 Source: Search Engine Guide
Of all of the other choices a potential visitor may have to choose from, within the top search results, you want to make yours just a little more unique, a little more compelling than the next guy who may just throw their Title tag together with very little thought. [Recommend Article] [Open In New Window]
Broadband Consumers Make Local Search a Reality
Date: 2005-05-31 Source: Search Engine Guide
People want to know whether local search will materialize or whether it’s a bunch of hype. I’ve been tracking this phenomenon since its inception several years ago and the short answer is: it was at one time but it isn’t any more. [Recommend Article] [Open In New Window]
How Do Search Engines Work?
Date: 2005-05-19 Source: Search Engine Guide
This article aims to shed some uncertainty you may have about search engines. After all, if you want to benefit from being listed on search engines, you'd better know how they work. [Recommend Article] [Open In New Window]
SEM Growing More Complex
Date: 2005-05-19 Source: Search Engine Guide
Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium.
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Deciding Where to Spend Your SEM Dollars
Date: 2005-05-06 Source: Search Engine Guide
How can a company decide where their search marketing dollars should go? How do you know if you should split your budget 50/50, 40/60 or even 80/20 between PPC and organic search?
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