- Black vs White: SEM Soul Searching
Date: 2005-04-21 Source: Search Engine Guide
At the recent Search Engine Strategies conference in Chicago, there was a new addition to the session list: Black vs White, And Lots of Gray! Danny Sullivan wanted to stage a showdown between known black hat SEO’s and those that have chosen to tread the purer path.
[Recommend Article] [Open In New Window] - Directories: Love 'em or Leave 'em
Date: 2005-04-07 Source: Search Engine Guide
firmly believe that directories can be foundational for building link popularity and a very important reason why a web site owner should make sure they are included in them. It is a step in your marketing that you can easily control.
[Recommend Article] [Open In New Window] - The Terrier Project
Date: 2005-03-14 Source: Search Engine Guide
Terrier is different because it includes a novel link analysis component that is more general than Google’s PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used in various applications, such as multilingual retrieval. [Recommend Article] [Open In New Window] - The Terrier Project
Date: 2005-03-14 Source: Search Engine Guide
Terrier is different because it includes a novel link analysis component that is more general than Google’s PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used in various applications, such as multilingual retrieval. [Recommend Article] [Open In New Window] - SEO Showdown: Real Results vs. the Straw Man
Date: 2005-02-17 Source: SitePoint
I've seen SEO "consultants" claim that their top ranking for "guaranteed top placement money back seo consulting firm" was a demonstration of their great abilities, when in fact, nobody would ever search for that, or try to outrank them. Claiming top rankings for meaningless phrases is like the "straw man argument" in debate, so I refer to it as "Straw Man SEO." [Recommend Article] [Open In New Window] - Consumers Search Before Buying Online
Date: 2005-02-16 Source: ClickZ
Contrary to conventional wisdom, the study finds most users complete product-related searches weeks ahead of their actual purchases, with a greater reliance on general searches than is usually presumed by marketers, said Stuart Larkins, VP of partner services at Performics, a DoubleClick division. [Recommend Article] [Open In New Window] |