- Thinking (a lot) About Linking
Date: 2006-06-06 Source: Search Engine Guide
For most Internet users, links have always been pathways between points of interest. Link-paths might be intricate and informative but they are not necessarily seen as complex.
[Open In New Window] - Are You A Link Whore?
Date: 2006-05-19 Source: Search Engine Guide
For the right price you think I'll engage in sleazy link building tactics normally only used by gambling or viagra sites? Nope. And it's not because I think I occupy some sort of high moral ground. It's because these tactics make the web experience worse and simply don't work. And the sooner everyone stops being link whores, the better, in my opinion.
[Open In New Window] - Prevent Home Page Link Value Leakage
Date: 2006-05-10 Source: Search Engine Guide
As technologically advanced as search engines are, there are a few areas where they still don't quite measure up. It's well known that search engines don't like duplicate content on web sites, but did you know you could unknowingly be serving them duplicate content?
[Open In New Window] - Linking Campaigns Lead to Increased Online Visibility - Part 2
Date: 2006-05-05 Source: Search Engine Guide
Once you have great content on your web site, you first need to take care of your internal linking before dealing with getting external links from other web sites. Great internal linking also means that you link to your related topics and your most important products (if you sell products on your web site).
[Open In New Window] - Buying Text Links
Date: 2006-02-18 Source: Search Engine Guide
Your advertisements on other people's sites are none of the search engines' business and will not get your site banned or penalized. They will not hurt your site in any way. How you market your site is completely up to you, and you don't need to worry about the search engines if you decide to purchase text link ads.
[Open In New Window] - Link Building is Relationship Building
Date: 2006-01-27 Source: Search Engine Guide
Many web site owners find link requests to be perplexing. The web is simply full of articles telling site owners how NOT to link build, but with all those lists of "don'ts" floating around, it's still tough to figure out what the "do's" are.
[Open In New Window] - Use Link Bait to Catch Better Rankings
Date: 2006-01-24 Source: Search Engine Guide
Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally link to.
[Open In New Window] - Forum and Blog Links
Date: 2006-01-10 Source: Search Engine Guide
Any links pointing to your site have the potential of giving your site more exposure, which can also lead to an increase in link popularity.
[Open In New Window] - Threads of the Web - Linking for Success
Date: 2005-5-25 Source: Search Enigne Guide
Links are like roads to your site. With every new link, more people can find your site. Just as more drive-by traffic helps a physical business, the more links there are to your site, the more traffic you are likely to get.
[Open In New Window] - Analyzing One-Way vs. Reciprocal Links
Date: 2005-12-16 Source: Search Engine Guide
Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization.
[Open In New Window] - What's The Deal With Search Engines And Text Link Ads?
Date: 2005-09-27 Source: Search Engine Guide
When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts.
[Open In New Window] - There's Something to Learn from Googlebombing
Date: 2005-09-20 Source: Search Engine Guide
While the concept of Googlebombing has been around for quite some time, many of those that are new to the industry, or that are trying to get a grasp on it before hiring a professional search marketer are still trying to wrap their head around the idea.
[Open In New Window] - The Web We Weave, Linking for Google
Date: 2005-04-14 Source: Search Engine Guide
As anyone who has followed search engine optimization techniques knows, Google puts a lot of stock in the value of links between documents. But now, Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques.
[Open In New Window] - All Aboard! Inbound Links for SEO
Date: 2005-04-12 Source: Search Engine Guide
The link structure of a properly distributed “search optimized” press release also benefits your website when you issue a release because you are providing relevant information to those searching for news related to your industry.
[Open In New Window] - Link Building - The Waiting Game
Date: 2005-03-21 Source: Search Engine Guide
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.
[Open In New Window] - Determining the Value of Links from Link Renting
Date: 2005-03-01 Source: Search Engine Guide
There is no singular one-size-fits-all way to directly assume the value of a link. Most effective marketing has risks associated with it, but you can minimize the risks and maximize your return by breaking the value of the link down into its elements.
[Open In New Window] - Let's Talk About Links
Date: 2005-01-13 Source: Search Engine Guide
It's important for your website to be a good member of the internet community, which means both linking to other websites as well as having links to your website from other websites.
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