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Home : Search Engine Marketing : Link Popularity : Page 2

 

SUB-CATEGORIES:
LINKS:
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  • Linking Together Your Marketing Efforts
    Date: 2004-11-10  Source: Search Engine Guide
    Linking is the online equivalent of business development. Think of it as a means of getting your business recognized – by both search engines and real, live customers – through partnerships. Done effectively, it can increase brand recognition and sales.
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  • Linking is Queen
    Date: 2004-10-27  Source: Search Engine Guide
    If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site.
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  • Link Popularity
    Date: 2004-08-24  Source: Search Engine Guide
    Interestingly enough, if your site is well written, provides tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will link to yours of their own volition.
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  • Interview with Link Specialist, Jim Boykin, of We Build Pages
    Date: 2004-07-20  Source: Search Engine Roundtable
    Many SEO's, including myself, are very cautious in their linking actions. Once you've been hit, or seen others hit, you tend to treat your sites with more care, and that often means "going underground", even if your intentions are "white hat". I think that just recently the SEO world is starting to admit that link advertising is real, and being aggressive on links is not in itself "black hat".
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  • The Great Link Debate
    Date: 2004-01-27  Source: About Web Search
    So what's wrong with reciprocal linking? After all, everybody wins, right? In some cases yes...in other cases, no. See, here's the problem with reciprocal linking. It's easy to abuse and site owners that have a lot of good intention and a little bit of understanding of algorithms can turn it into a dangerous game that can result in damage to their rankings.
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  • On the economy of Web links
    Date: 2004-01-14  Source: First Monday
    In the modern Web economy, hyperlinks have already attained monetary value as incoming links to a Web site can increase its visibility on major search engines. Thus links can be viewed as investment instruments that can be the subject of an exchange process. In this study we build a simple model performed by rational agents, whereby links can be bought and sold. Through simulation we achieve consistent economic behaviour of the artificial Web community and provide analysis of its micro– and macro–level parameters. In our simulations we take the link economy to its extreme, where a significant number of links are exchanged, concluding that it will lead to a winner take all situation.
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  • Relevancy and Quality
    Date: 2003-10-21  Source: chriSEO
    One of the most common mistakes, that I've been reading lately, when it comes to PageRank or other link popularities is the understanding of the concepts of relevancy and quality. I'd like to present an analogy that I think might help.
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  • Relevant Links Begin In Directories
    Date: 2003-10-20  Source: ClickZ
    I predict algorithm-based search engines will always rely on directory or hub-type sites to a greater or lesser degree. Whether vertical or general directories, algorithmic search engines need directories to provide classification clues to deliver the most relevant results. That means marketers who want top rankings need to be listed in them. Period.
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  • Links Are Good for Business
    Date: 2003-10-08  Source: Search Engine Guide
    Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and facts on whom you should link to and whether reciprocal links are good or bad. The reality is that the Web is made up of links and you should link to sites that your users will find helpful.
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  • How Can Google's Gold Be Inktomi's Spam?
    Date: 2003-09-24  Source: SearchDay
    Don't be swayed by the appeal of the short term boost from sites advertising "1000's of links instantly." Instant gratification will never replace long-term success. It's not worth getting penalized or kicked out of the engines altogether. That's when you find out the only way back into the search engines is through cost per click advertising.
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  • Press Release Media Kit Linking Campaign
    Date: 2003-09-18  Source: About Web Search
    Press releases very often contain important industry buzz words, highly relevant, keyword-rich text and an ideal word count for optimized web page content. Press releases are tightly focused on single themes and can be easily plugged into themed sections. Ideal for SEO.
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  • What Are Links and How Do I Get 'Em?
    Date: 2003-09-17  Source: Search Engine Guide
    Along with simply having a wonderful site, you also need to get the word out about it, so that people know it exists in the first place. To do this you should submit the site's URL to any and all of the Internet directories that exist.
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  • Promote Your Website - Link Popularity
    Date: 2003-07-25  Source: PromotionData.com
    Prior to start a link popularity campaign, you should seriously question yourself, what would be the reason for the other sites to post a link pointing to your website? Most high traffic sites are quite picky about putting links, and won’t do it without any apparent reason.
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