- Linking Together Your Marketing Efforts
Date: 2004-11-10 Source: Search Engine Guide
Linking is the online equivalent of business development. Think of it as a means of getting your business recognized – by both search engines and real, live customers – through partnerships. Done effectively, it can increase brand recognition and sales.
[Open In New Window] - Linking is Queen
Date: 2004-10-27 Source: Search Engine Guide
If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site.
[Open In New Window] - Using Internet Directories as a Link Building Tool
Date: 2004-09-09 Source: SEO Chat
By looking beyond the obvious single link and search capabilities of an Internet directory, a website owner has a wealth of potential link partners, waiting to be added. They are easily found in the leading Internet directories and in the many specialized minor directory listings as well.
[Open In New Window] - Link Popularity
Date: 2004-08-24 Source: Search Engine Guide
Interestingly enough, if your site is well written, provides tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will link to yours of their own volition.
[Open In New Window] - Interview with Link Specialist, Jim Boykin, of We Build Pages
Date: 2004-07-20 Source: Search Engine Roundtable
Many SEO's, including myself, are very cautious in their linking actions. Once you've been hit, or seen others hit, you tend to treat your sites with more care, and that often means "going underground", even if your intentions are "white hat". I think that just recently the SEO world is starting to admit that link advertising is real, and being aggressive on links is not in itself "black hat".
[Open In New Window] - One Way Link Building Secures Long Term Ranking Results
Date: 2004-07-08 Source: Search Engine Guide
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
[Open In New Window] - The Great Link Debate
Date: 2004-01-27 Source: About Web Search
So what's wrong with reciprocal linking? After all, everybody wins, right? In some cases yes...in other cases, no. See, here's the problem with reciprocal linking. It's easy to abuse and site owners that have a lot of good intention and a little bit of understanding of algorithms can turn it into a dangerous game that can result in damage to their rankings.
[Open In New Window] - On the economy of Web links
Date: 2004-01-14 Source: First Monday
In the modern Web economy, hyperlinks have already attained monetary value as incoming links to a Web site can increase its visibility on major search engines. Thus links can be viewed as investment instruments that can be the subject of an exchange process. In this study we build a simple model performed by rational agents, whereby links can be bought and sold. Through simulation we achieve consistent economic behaviour of the artificial Web community and provide analysis of its micro– and macro–level parameters. In our simulations we take the link economy to its extreme, where a significant number of links are exchanged, concluding that it will lead to a winner take all situation.
[Open In New Window] - The Art of Advanced Link Building
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Date: 2003-11-11 Source: SearchDay
Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
[Open In New Window] - Relevancy and Quality
Date: 2003-10-21 Source: chriSEO
One of the most common mistakes, that I've been reading lately, when it comes to PageRank or other link popularities is the understanding of the concepts of relevancy and quality. I'd like to present an analogy that I think might help.
[Open In New Window] - Relevant Links Begin In Directories
Date: 2003-10-20 Source: ClickZ
I predict algorithm-based search engines will always rely on directory or hub-type sites to a greater or lesser degree. Whether vertical or general directories, algorithmic search engines need directories to provide classification clues to deliver the most relevant results. That means marketers who want top rankings need to be listed in them. Period.
[Open In New Window] - Links Are Good for Business
Date: 2003-10-08 Source: Search Engine Guide
Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and facts on whom you should link to and whether reciprocal links are good or bad. The reality is that the Web is made up of links and you should link to sites that your users will find helpful.
[Open In New Window] - How Can Google's Gold Be Inktomi's Spam?
Date: 2003-09-24 Source: SearchDay
Don't be swayed by the appeal of the short term boost from sites advertising "1000's of links instantly." Instant gratification will never replace long-term success. It's not worth getting penalized or kicked out of the engines altogether. That's when you find out the only way back into the search engines is through cost per click advertising.
[Open In New Window] - Press Release Media Kit Linking Campaign
Date: 2003-09-18 Source: About Web Search
Press releases very often contain important industry buzz words, highly relevant, keyword-rich text and an ideal word count for optimized web page content. Press releases are tightly focused on single themes and can be easily plugged into themed sections. Ideal for SEO.
[Open In New Window] - What Are Links and How Do I Get 'Em?
Date: 2003-09-17 Source: Search Engine Guide
Along with simply having a wonderful site, you also need to get the word out about it, so that people know it exists in the first place. To do this you should submit the site's URL to any and all of the Internet directories that exist.
[Open In New Window] - Internet Marketing - Reciprocal link Etiquette
Date: 2003-08-07 Source: PromotionData.com
With so many bleeding edge marketing and promotion methods coming into practice these days, it's easy to forget the basics. A few good manners go a long, long way - an old concept but very applicable to modern Internet marketing and web site promotion strategies.
[Open In New Window] - Promote Your Website - Link Popularity
Date: 2003-07-25 Source: PromotionData.com
Prior to start a link popularity campaign, you should seriously question yourself, what would be the reason for the other sites to post a link pointing to your website? Most high traffic sites are quite picky about putting links, and won’t do it without any apparent reason.
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