Keywords That Don't Show up in Logs
Date: 2006-05-04 Source: Search Engine Guide
Your log files and the reports generated by your software can tell you only how people are *currently* finding your site, not how they might find it in the future. So if you haven't yet optimized the site, or haven't optimized it for all the keyword phrases that you were planning on, you'll never see those phrases turn up in your log files and reports. [Recommend Article] [Open In New Window]
Web Statistics for Dummies (part 2: Referrers)
Date: 2005-12-23 Source: Search Engine Guide
A referrer is a website that directly sends you traffic. These referring sites will help you increase your position in search engines because by linking to you, they are essentially "voting" for your site.
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Are You Missing New Opportunities?
Date: 2005-11-01 Source: Search Engine Guide
Finding out how your visitors work their way around your site can help tell you what usability changes might be needed, what specific information your visitors are looking for, and even how they make their buying decisions.
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Web Statistics for Dummies (part 1: Sales)
Date: 2005-10-12 Source: Search Engine Guide
There are many different statistics for web site traffic: page views, hits, daily uniques, monthly uniques, etc… Which one should you be using? From my own experience, I recommend using daily uniques.
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Boost Your Website Traffic - Forget Que Sera Sera
Date: 2005-09-22 Source: Search Engine Guide
A well constructed website handled in the right way can be the most powerful generator of sales with the highest return on investment. Que sera sera is a slogan for inaction. Yet action can be so richly rewarded.
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Log File Analysis and SEO
Date: 2005-05-23 Source: Search Engine Guide
If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Did you know that they can highlight the success or failure of your search engine optimization campaign?
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Measuring Web Site Effectiveness
Date: 2005-05-04 Source: Search Engine Guide
Measuring the percentage of traffic from search engines over time is one way to measure the effectiveness of an online marketing campaign. What other elements can be truly and effectively measured?
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SEM Power Tool: The Mighty HTTP Referrer
Date: 2004-06-25 Source: ClickZ
To really tap into search engine marketing's (SEM's) power, search marketers have to get technical every once in a while. This is one of those times. The more you know about the HTTP referrer (also called "the referrer"), the more information you have at your fingertips. [Recommend Article] [Open In New Window]
Review ClickTracks v5.0
Date: 2004-04-01 Source: Search Engine Guide
In essence, it's a log file analyzer that visually displays how visitors interact with your site. Thanks to it's easy-to-use visitor tagging and tracking features, it's especially useful to those at the pro end of the SEM market, usability analysts and those who need to measure and track ROI. [Recommend Article] [Open In New Window]
Flying Blind? Search Marketing Metricspop
Date: 2004-03-09 Source: Search Engine Guide
Deciding on the right metrics is not an easy task to take on. It requires a fundamental understanding of your own goals and strategies, your customer's needs and behavior and the values and advantages that sets you apart from the competition. But if you're making a significant investment in your website and marketing that website, without metrics not only are you flying blind, you're also throwing money out the window. [Recommend Article] [Open In New Window]
Measuring Search Engine Success
Date: 2004-03-09 Source: SearchDay
Whether you're optimizing web pages for top rankings or purchasing paid placement links, it's crucial to measure the performance of your efforts. A new generation of powerful search engine analytics software makes the job a snap. [Recommend Article] [Open In New Window]
ClickTracks: Powerful Data Without the Mess
Date: 2003-12-15 Source: Traffick
Most marketers rely on popular log analysis programs like WebTrends. But while these programs are powerful, the individuals behind ClickTracks, a Web analytics suite, felt there was room for improvement – particularly in the areas of usability and license flexibility. The result is a powerful tool that is easy to understand and simple to use. [Recommend Article] [Open In New Window]
Track Spider Activity on Your Sitepop
Date: 2003-12-12 Source: Search Engine Guide
Have you ever wondered how far down into your site the search engine spiders are going? Are the pay inclusion spiders coming at regular intervals like they’re supposed to? If you’re interested in tracking spider visits to your site, Robot Manager Pro is a "must have" software program for you. It’s fast and easy to use, and it provides key information about how the spiders are crawling your Web site. [Recommend Article] [Open In New Window]
ConversionRuler - Part 1
Date: 2003-07-29 Source: Search Engine Guide
It doesn't matter how many people click the link, it's the conversions that make a difference, and that's what you learn with ConversionRuler. [Recommend Article] [Open In New Window]
