ConversionRuler - Part 2
Date: 2003-07-29 Source: Search Engine Guide
ConversionRuler hasn't made any more sales for me, my creativity in how to present my products has. ConversionRuler just lets me know if my ideas are any good! [Recommend Article] [Open In New Window]
Measuring Web Metrics and Conversions
Date: 2003-07-29 Source: Search Engine Guide
Currently, with the right tools it is possible to monitor web visitors' behavior such as how and where they found your site, what pages they landed on, and whether they took the desired actions you wanted them to take. [Recommend Article] [Open In New Window]
ClickTracks Review
Date: 2003-06-26 Source: About Web Search
If you are anything like me, you've searched high and low for a strong reporting tool that makes it easy to track search engine traffic through your web site. After two months of testing ClickTracks, I'm pretty sure I've found one that fits the bill... [Recommend Article] [Open In New Window]
Search Engine Robots: An Essential Beginning Guide
Date: 2003-02-21 Source: Google Village
Being aware of how often each robot comes, what pages each robot has sampled and knowing what search engines they represent is a good first step in understand the strengths of each search engine in listing your site and identifying which search engines are serious about your site. [Recommend Article] [Open In New Window]
Get Fresh Listings in Google Each Day
Date: 2003-02-08 Source: Google Village
By understanding your logs, plotting the time and the pages that Googlebot visits, you can gain an understanding of how and where on your site you should be releasing new pages. [Recommend Article] [Open In New Window]
2003 Web Site Marketing - The Year To Turn Traffic Into Sales
Date: 2003-01-28 Source: SageRock.com
In this day and age, decent web marketers have to offer clients more accountability - they have to offer clients the tools and services to help them read their web logs and understand what traffic patterns tell them about their website, products, and marketing efforts. [Recommend Article] [Open In New Window]
Branding Metrics for Search Engine Marketing?
Date: 2002-12-11 Source: ClickZ
We need easily measurable data that correlate with branding metrics to make necessary, ongoing adjustments in search engine campaigns. I propose a new metric, based on a behavior mapping strategy, called the Branding Effectiveness Index, or BEI. [Recommend Article] [Open In New Window]
Make Sense of the Metrics Morass
Date: 2002-11-29 Source: ClickZ
The challenge is to translate the site's business objectives into campaign objectives based on the right metrics. Metrics help you get the most out of your campaign, so make sure you understand how to pick those that fit your needs. [Recommend Article] [Open In New Window]
Back to Basics - Web Log Analysispop
Date: 2002-10-08 Source: SageRock.com
Before embarking on any search engine or general web marketing, a company needs to learn how to at least glance at the logs and get a general sense of how things are progressing. [Recommend Article] [Open In New Window]
Analyzing Search Engine Traffic to Improve ROIpop
Date: 2002-07-30 Source: Search Engine Guide
Traffic analysis can yield information that improves marketing efficiency in two important areas: It can help you make site changes to improve your conversion ratio, and it can guide your marketing campaigns to achieve better ROI. Tips for analyzing Web logs. [Recommend Article] [Open In New Window]
Web Spiders List Planned
Date: 2001-11-05 Source: The Search Engine Report
Search engine spiders and crawlers can skew page view statistics, which means that advertisers might pay for impressions that human beings never see. To solve this, the Interactive Advertising Bureau is now offering a list of robotic visitors. [Recommend Article] [Open In New Window]
The Big List of Web Robots
Date: 2001-10-24 Source: Search Engine Watch
Who sent that web robot, and what is it doing crawling around on your server? Identify and track robots with this list of hundreds of active crawlers, link checkers and other cybercritters. [Recommend Article] [Open In New Window]
Never Ignore the 404
Date: 2001-10-04 Source: Search Engine Guide
Those who choose to work within site optimization should already be aware that information within log files serve vital to any effort. While many optimizers spend hours crunching the paths of traffic flow, few focus on the errors their site encounters. [Recommend Article] [Open In New Window]
Code Red's Affect on SEO and Site Reports
Date: 2001-08-14 Source: Search Engine Guide
As the Code Red Worm affected the lives of server admins the world over, SEO specialists and online marketing gurus also need to watch their stats closely. The recent upswing of site traffic may not be all it's cracked up to be, and Eric Lander explains why... [Recommend Article] [Open In New Window]
